Daniel Levis

Archive for November, 2010

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Free Lead Gen Cheat Sheet …

Monday, November 29th, 2010

Earlier this year I alerted you to a new book from Claude Hopkins. Well not a new book, a long lost book discovered. The book is actually a bookalog that Hopkins wrote to drum up business for the Lord & Thomas ad agency. After reading the bookalog, I was so impressed I created a little […]

How to Obliterate Skepticism Through the Power of Story

Wednesday, November 24th, 2010

Turn up your speakers and click on the arrow to start the video. As soon as you do, I’ll launch into today’s Persuasion Mastery Minute. I’ll give you one of my most prized secrets for overcoming skepticism and getting your prospects to take mental ownership of your products and services before they buy. It’s totally […]

Does a single info-product make a business?

Monday, November 15th, 2010

I can’t tell you how often people come to me who think they are going to get rich with just one info-product to sell. A single product does not make a business. Think about it. There you are trying to build a front end for your business selling a $39 ebook or whatever. And who […]

[info-products] Beware this trap …

Friday, November 12th, 2010

I firmly believe long-term competitive advantage in the info-publishing business is impossible to acquire without a deep and abiding passion for the subject matter you’ve chosen to build your business around. And an honest affinity for the people you hope to serve. There is nothing new-age, touchy-feely, or Richard Simmons about this sentiment. It’s just […]

The Easiest Info-Products to Sell …

Wednesday, November 10th, 2010

The very best products to develop and sell are free. They can be easily demonstrated to pay for themselves almost immediately. Copywriting plays an important role here. An expert persuader digs for implication. You take the problem and explore its full ramifications in dollars in cents, magnifying its cost, until the price of your product […]

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