OK, so we’re going to do something a little bit different today.
I’m going to critique and edit some sales copy for Jim Lange, one of our EMAIL ALCHEMY “ELITE” lifetime members. And you get to watch.
Jim does financial planning, estate planning, and money management. And he’s built his practice and list largely on the back of books and seminars that are used to generate in-person sales appointments. Download one of Jim’s enlightening books right here.
These books are lead generation magnets. They’re written to educate the reader just enough to sign up for a free seminar or contact Jim for a second opinion on their retirement plan. The books pre-qualify and pre-sell the reader, allowing Jim to maintain a nice close ratio on those calls.
In the video above, I critique the forward for Jim’s next book, entitled, The 5 Greatest Tax-Saving Strategies for Protecting Your Family from the New Tax Law.
The purpose of the forward is to hook the reader and get them to read the book. The better the copy is, the more people will read the book. And the more people reading the book, the more money Jim makes.
Watch the video to discover three ways to edit your sales copy for increased conversion.
Way #1 — Make the copy easier to read and understand.
Way #2 — Make the copy more interesting to the prospect.
Way #3 — Make the copy more believable.
Watch the video and then riddle me this:
Would you like to have an expert look over your sales copy and make conversion enhancing suggestions like you see in this video?
Do you think that would help you?
Type your answer in the comments box below.
I want to know.
Click the down arrow for portable audio download: