Thanks for taking the time to join this important discussion. Please tell me what’s happening right now in your business or sales career.

Are you seeing an increase or decrease in sales lately? Lead flow up or down? Close ratios up or down? New objections cropping up? What do you feel is your biggest challenge for increasing volume right now?

Where do you feel you need the most help? Please share your experience in the comment box below. Help me to gauge interest in this topic and discover the most pressing needs of the community.

As I mentioned in the email, if interest warrants, I will be bringing in one of the top NLP-based sales trainers in the world for a special complimentary training.

Many who listened to my Power Tools of Persuasion interview with Igor Ledochowski earlier this week are wondering whether they should invest in his home study course.

So I thought it might be a good idea to do a quick video review… so you can see it’s right for you.

I hope you enjoy it.

I’ve been enjoying this experience for the last few years and recently have made new deals for this to happen more often.

Why am I getting these checks?

Well, they’re royalties. Now, you may think that the only real way to get royalty checks is by being a hot shot copywriter… or maybe selling a book to a major publishing house… or maybe selling a screenplay for a movie or television show. Certainly, the people that do this do receive substantial royalties.

But, the good news is that there are many more opportunities for you to set up deals where you’ll receive royalties that aren’t any where near so hard to crack into. In almost any industry you can find opportunities to create deals where you could then receive royalties.

Let me give you an example of a couple of my deals where I earn royalties on a quarterly basis. In one instance I authored a business instructional manual that a very large information publishing company publishes.

Since the original work of creating
the program I do very little…

Yet, I continue to receive checks for thousands of dollars all the time.

In another deal I have, a nutritional product that I developed that has a very interesting USP is marketed by a very large direct mail company.  Again, other than doing a little basic consulting on the promotions, I don’t do anything else.

I expect this deal to bring in somewhere close to $50,000 per year…maybe not a fortune, but let’s not forget all of my time will be free to work on other projects as all I’ll need to do on this deal is cash checks.

While I think the largest amount of opportunities for generating deals with larger companies where you can earn royalties is in the information publishing business, there are also many other industries that you could do the same.

As I noted, one of my lucrative deals is with a company that markets nutrition products. If you created a great new board game, you could go to toy manufacturers.  You could even possibly find a product to import like a unique exercise machine.

The main criteria is that you are able to offer a unique product for a company to market that offers a clear probability of making the larger company a sizeable profit.

Here are the basic steps to
securing your own royalty deal:

1.  Either create or obtain the rights to a product that will have a large demand for a clearly identifiable marketing segment (a group of consumers like middle aged males that have an interest in health products).
2. Identify companies that are in a business where your product would complement what they already sell.  You can find them in industry directories or by doing basic Internet searches with the key words including names of the products you want to sell.
3. Develop relationships with the decision makers for such ventures and then pitch your project at the appropriate time.
4. Do any follow up necessary to help assure that the marketing of the product will be successful.
5. Monitor the results and cash the checks.

About the Author

Paul Lawrence has created over a dozen profitable enterprises by forming partnerships with larger more powerful partners.

For information on Paul’s deal making strategies for creating lucrative partnerships, click here. Learn what you need to know in under an hour!

For all of us, there was a pivotal book that came along at just the right time in our lives …

It changed the way we thought in such a profound way that it literally altered our destiny and lead us to levels of success that would have been unthinkable otherwise.

I found mine when I was just 13 years old …

On the bookshelf at my Grandfather’s house was a little book about 5″ x 3″ …a quick read, about 60 pages of sparse type. For some reason the ideas in this little book resonated with me and made me see the world differently.

I still have this book today, and I make a point of pulling it out and reading it from cover to cover every year around this time. And each year it reinvigorates my resolve for ever greater levels of self-knowledge and achievement.

Here are just a few of the things it’s taught me:

• The one thing I can control with absolute certainty are the thoughts I think, and that is enough …

• I am the shaper of my own destiny by virtue of the thoughts I choose and encourage …

• Through thought I mold the condition of my character. And through character I am the shaper of my environment and the captain of my destiny …

• I am where I am that I may learn and that I may grow …

• I am not a product of my circumstances. My circumstances are a product of me …

• Suffering is always the result of wrong thought in some direction …

• He who has conquered doubt and fear has conquered failure …

• Until thought is linked with purpose, there can be no intelligent accomplishment — only petty worries, fears, troubles, and self-pityings …

• And many more pearls of wisdom to live by …

The author expressed these simple thoughts with profound eloquence, and they first came to me at a time when I needed them badly.  I can’t imagine where my life would have led me had I not been influenced by his words.

His name is James Allen, and the book is called As a Man Thinketh — published in 1902.

For anyone honestly searching for the keys to lasting success and prosperity, this little book is still as relevant and useful today as it was when it was first published.

Download your own personal copy here, but first, tell me about the book that most influenced your life, and why. Perhaps I’ll read it over the holidays.

What would it mean?

I submit it would mean greater levels of wealth, health, and happiness all around.

Here’s why …

To be thankful for something means by definition we appreciate its value. We see the good in that thing. Conversely to be discontented with something means we see the bad and the useless in that thing, and discount its value.

But as the Bard of Avon wrote, “Nothing is good or bad, but thinking makes it so.” These 10 little words are much more than a clever little bit of iambic pentameter. They hold the keys to the kingdom, because the mind attracts that which it thinks about most.

Thoughts are things. An idea held in the mind consistently can’t help but manifest itself in the life of the thinker.

Is this the result of some kind of metaphysical magic? I prefer to think of it in more mundane terms …
 
John Smith and Jim Brown both get downsized out of their jobs at the same mid-western manufacturing company.

John is indignant about it. It’s just not fair, he reasons, and although he hated his job anyway, he is very discontented with being unemployed. Fear of remaining so consumes his mind. Opportunities for advancement are all around him, but he can’t see them, because his mental antenna is attuned to joblessness.

Jim Brown on the other hand, sees unemployment as nothing more than an opportunity to spend some time looking for a better way to make a living. Because that’s what he’s looking for it, he soon finds it.

Success at anything in life isn’t really much more complicated than that. It’s just mental discipline: training your mind to be appreciative of the things you have and using them as stepping-stones to getting more of what you want. Everything happens for a reason, good, bad, or indifferent. Regardless, it’s your job to find value in the situation and use it to your advantage.

The power of your mind to think independently
is your greatest gift …

Isn’t it time you threw off the negative social conditioning that’s fooled you into accepting other people’s fears, anxieties, limitations and negative attitudes as your own?

Very few people have the wakefulness to do it. Instead, they sleepwalk through life, complaining about their circumstances, thinking about what they don’t want, and looking for someone to blame. And they’re miserable and unproductive as a result.

The only thing any of us has total power over is the meaning we ascribe to our life experience. Yet how frequently we fail to use that power. Instead we fume, fuss and worry about outcomes we can’t control.

Let me tell you a story that illustrates how powerful the human mind is at filtering experience …

Victor Frankl was a Viennese neurologist and psychiatrist. During WW2 he found himself on a train to Auschwitz, one of the infamous Nazi concentration camps where 6 million people were burned alive in gas ovens.

Upon arrival, he was one of the 5% who were spared immediate execution. These “lucky” individuals were taken aside and made ready for Nazi work camps in the German interior. Frankl was stripped naked, shaved from head to toe, and the number 119,104 (his new identity) was tattooed on his body.

The following dawn, just before leaving for the camp, he watched his best friend floating up to heaven in a cloud of smoke. Frankl’s wife, whom he’d been separated from earlier in the melee, was also incinerated. Luckily for him, he only found out after the war.

Conditions were so deplorable in the camps that prisoners usually lived for only a few months …

Imagine yourself going through what Frankl did:

• The humiliation of brutal beatings at the hands of the SS guards …

• Having to dig trenches through the frozen topsoil in bitter sub-zero winds wearing nothing but filthy rags and ill-fitting wet shoes … hand-me-downs torn from the corpses of prisoners already succumbed …

• Not being able to sleep for more than a few hours at a time due to the pestering of vermin and lice in overcrowded quarters where men lay packed like sardines on bare wooden floors in their own filth and excrement …

• Subsisting on a cup of watery gruel, 5 ounces of bread and the occasional slice of poor quality sausage or cheese each day as your body slowly but surely devours itself …

• Watching the living prisoners pilfer the “belongings” of the dead, approaching the still warm corpses to pinch the remains of a messy meal of potatoes, or exchanging shoes with the unfortunate cadaver if they looked like an improvement …

The suffering of the dying and the dead became so commonplace they soon failed to move Frankl, and he joined his fellow prisoners in a kind of emotional death. Disgust, horror, and pity were no longer possible.

What possible “spin” could you put on something like that? How could you possibly look on the bright side of such an experience, where such little hope exists … and where so little possibility of pleasure or escape from pain is possible – save death?

In Frankl’s own words: “The prisoner who had lost faith in the future – his future – was doomed. Without his belief in the future, he lost his spiritual hold: he let himself decline and became subject to mental and physical decay.

Usually this happened quite suddenly, in the form of a crisis, the symptoms of which were familiar to the experienced camp inmates.

It began with the prisoner refusing one morning to get dressed and washed or to go out on the parade grounds. No entreaties, no blow, no threats had any effect. He just lay there, hardly moving. He simply gave up. There he remained, lying in his own excreta, and nothing bothered him anymore.”

How Frankl Survived …

Frankl avoided this fate by finding meaning in his experiences. He imagined himself standing at the podium of a warm and well-lit lecture room, addressing an appreciative audience seated in comfortably upholstered chairs. He was giving a lecture on the psychology of the concentration camp.

He used the power of his mind to become an objective observer, watching the proceedings from the remote viewpoint of science – as though they had already happened.

He, and his troubles, became an interesting psycho scientific study. Using this “frame” he survived for three long years while hundreds of prisoners – one by one – gave up and died all around him in abject misery.

Now I ask you, if Frankl could turn them lemons into lemonade, what about you? Do you think you can find a way to be grateful for all of the crap in your life? Do you think you might be able to turn it your advantage?

After the war, Victor Frankl spent 9 days writing the narrative that outlined his findings, and published the book, “Man’s Search For Meaning”. This little one-sitting book has been published in 19 languages, and is now in its 73rd English printing, having sold almost two and a half million copies in English alone.

Frankl’s experiences in the Nazi death camps laid the foundation for a whole new branch of psychotherapy that he developed upon his release called Logotherapy. This bold new approach has helped millions of people to lead more meaningful and rewarding lives.

In short, the premise behind logotherapy is this: Where traditional psychotherapy focuses on the past, attempting to dredge up repressed memories that are causing the patient suffering, and attempting to resolve them, logotherapy encourages the patient to focus on the meaning of their future life.

Frankl believed man’s search for meaning is his strongest motivation, exceeding all other instinctual and ego-based drives. The big reframe that saved his life was the realization that it doesn’t really matter what we expect from life. What matters is what life expects from us … and that when man finds that it is in his destiny to suffer, he will have to accept his suffering as his task, and be grateful in his ability to find meaning in it.

Victor Frankl died in 1997, at the ripe old age of 92.

Is there a marketing lesson here?

In fact there is. Maslow’s hierarchy of human needs, on which most marketing motivational theory is based, takes a bottom up approach. It says that our motivations are the result of ascension from physiological needs … to safety needs … to love and belonging needs … to self esteem needs … and finally to self-actualization needs.

Maslow’s central premise is that human need moves in an orderly procession up the hierarchy. Until a person’s physiological needs (such things as food, water, sleep, the avoidance of pain etc) are met, he or she will be unmotivated to pursue safety needs (order, structure, freedom from fear and anxiety etc.), and even less so for belonging needs (affectionate relationships, friends, social contact) and so on up the hierarchy.

Likewise, once a lower need is largely met, the next one up automatically becomes a dominant motivational force in the person’s life. Obviously, there is some truth in this.

But Frankl’s theory turns the model on its head. He says that man’s primary motivational force is a search for meaning, which corresponds to the self-actualization needs at the very top of Maslow’s pyramid.

Frankl even goes on to say that there exists in society today an existential vacuum – a widespread and growing emptiness in people’s lives, characterized by boredom, and a deep longing to derive more meaning from both work and leisure.

These self-actualization needs are largely overlooked and untapped by most advertisers, because it’s assumed that only a small portion of the population can be motivated by them.

Frankl’s research indicates the contrary may be true. After studying his book, I decided to test self-actualization appeals in my sales copy. Results are preliminary, and astonishingly positive.

Give me your comments about the video, and tell me which of the following areas you need most help with to take your online conversion numbers to the next level.

Right Audience – Do you need to step back and re-evaluate your target audience? Are they really the people you should be targeting? How much more could you sell if you could crawl inside the skulls of your perfect prospects to find out what they really want?

Right Message – Are you aiming your sales message squarely at the sweet spot of desire? Do you need practical tools and training to identify and activate the emotional triggers that will inspire your specific audience to massive action?

Right Person - What are your biggest positioning challenges? Do you need to build stronger authority… establish more trust… and create a closer personal connection with your target audience?

Right Time – Are you sequencing your sales message properly, harmonizing it with the dominant emotions and beliefs of your target audience? Could you be doing a better job of preparing your prospects to believe your biggest claims before you present them?

Right Way - Is your copy dull and unfocused? Do you wish you could get your sales message across with greater clarity and persuasive punch?

Over the past 12 years he’s helped literally hundreds of people to experience the Internet lifestyle – enjoying life on their own terms, free to work as much or as little as they like.

What if you could do the same? What if you could completely systematize your online business creating multiple income streams flowing automatically into your bank account month in, month out…

Imagine the freedom!

On this one-time-only call Terry will be pulling some of the most powerful time and money leverage secrets out of his Internet Lifestyle Retirement Course and laying them out on a silver platter for hundreds of Selling to Human Nature members.

If you’re one of them, you could win a FREE copy of the full Internet Lifestyle Retirement course!

Terry’s full training course shows you step-by-step how to build your own internet lifestyle retirement business and INCLUDES the complete systems and tools to automate that business.

This course is HUGE, and sells for $495…

Get it for FREE!

Here’s just a tiny sampling of the “how to” meat you’ll receive in the entire set of 6 full length CDs and 11 DVDs

• How ANYONE can get involved in an information business…even a pizza delivery driver like Terry who was only making $8 an hour before discovering this business

• How to Create Your Own DVD Products and Online Videos

• Secrets of High Conversion Websites

• How to Generate Maximum Traffic Fast

• How to Create Systems That Run Your Business For You

• How to improve your lifestyle and increase your income. Retire young and rich by breaking all the rules. Find out which time honored tradition is probably holding you back

• How to Brand Yourself Online For Massive Profits

• Growing Your Business and List Through Joint Ventures

• 10 Hours Of Audio Footage From Terrys Closed Door Information Marketing Mastery Class

• 15 Hours from Terry’s Information Marketing Bootcamp

• 10 Hours From Terry’s Book Publishing Superconference

• And much, MUCH MORE!

Plus, 41 Business Building Procedures captured on video – look over Terry’s shoulder and see the exact steps he uses to build a lifestyle business with the help of “work for training” interns. Load these videos up on your website and let Terry train your team of interns screen by screen, click by click, amazing!

Here’s just a small sampling of whats covered

• Submitting to Blog Carnivals

• Writing Articles

• Writing Blog Posts

• Basic Keyword Research

• Writing Press Releases

• Participating on Forums

• Commenting on Blogs

• Creating a JV Letter

• Finding JV and Affiliate Partners

• Web 2.0 Social Bookmarking

• MySpace, Delicious, and More

• Copywriting Headlines

• Making Videos

• Uploading Videos

• And Many More!

Plus 24 Video Lessons that mow down the roadblocks to getting an army of hungry affiliates promoting for YOU!

Most affiliates will sign up to your program and do nothing. The reason is simple. They don’t know what to do. Let Terry turn them into a crack mercenary force with these powerful videos that train them to:

• Send Out Effective Emails to Their List About Your Program

• Write Effective Product Reviews

• Build Their Own List

• Write Promotional Articles for You

• Participate And Use Signature Files On the Best Forums

• Start Their Own Promotional Blog

• Create Special Deals to Boost Your Sales

• Offline Promotional Strategies

• How to Create Affiliate Redirects

• Making Videos to Promote You

• And Many More!

PLUS, 30 More Video Procedures For Your Virtual Assistant, so you can finally get out from behind your blasted computer and ENJOY LIFE!

• How to Setup Your Shopping Cart

• How to Secure and Record Interviews

• Easy Steps for Editing Video

• How to Duplicate CDs and DVDs

• Customer Support Systems

• Broadcasting to Your Email List

• Sending Out Thank You Cards

• Publishing a Print Newsletter

• Handling Refunds and Customer Issues

• Protecting Your Downloadable Products

• Running Special Promotions for JV Partners

• And Many More!

Holy Crap Batman! Is that sensational or what? And remember, that’s just a tiny sampling of what you’ll receive. If you want the full story, click here.

Here’s a bold claim: Terry Dean, one of the most admired, respected, and TRUSTED names in online marketing says this package can completely systematize YOUR entire business in 48 hours or less! That is freakin INCREDIBLE!

And the best part is, you could WIN a copy of the entire course. It can all be yours, totally FREE!

Here’s how to win

Just tell us why you need this course in the comment box at the very bottom of this post!

Important Tips: Terry wants to feel hes making a good investment in giving you a FREE copy of his $495 course. Be sure to share your passion. Be specific. Convince us youll actually use the material. Tell us how it will change your life. Show us how youll make a difference in other peoples lives. WE WANT YOU TO SUCCEED!

Now here’s the catch …

The winner (the person with the most convincing submission) will be announced at the teleseminar next Tuesday. You can sign up for the teleseminar here.

If you’re declared the winner, you must contact us immediately to claim your prize. We’ll tell you how to do so on the call. If youre not on the teleseminar, and you dont respond when we call your name, the prize goes to the runner up. If that person is MIA (missing in action), the prize goes to the next runner up, and so on until the prize is awarded.

Remember, there’s no purchase necessary. Its totally free. All you have to do is tell us why you need this course. And be on the call to claim your prize.

Are you ready? Go for it! Tell us your story in the box at the bottom of this page