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A Valuable Reward For Your Thoughts
By Daniel Levis | November 10, 2007
Thanks for attending our recent teleseminar on how to grow your customer and prospect lists up to 7 times faster using the 5R system. This post has been specially prepared to collect your feedback.
Please share your biggest AHA moment - the juiciest morsel of moneymaking knowledge you picked up from this particular session – and even more importantly, what you plan to do with it.
Glowing testimonials and constructive criticism are also welcome.
My assistant, Sangeeta, will monitor this post, and email everyone who submits a comment a private link, where you will be able to download How to Attract a Lusty Swarm Of Credit Card Wielding Buyers To Your Website With FREE Publicity, as my special thank you for helping to make these live learning events a huge success!
Post your comments in the below form …
Topics: Uncategorized | 338 Comments »
November 14th, 2007 at 2:18 pm
my biggest ah-ha: length of squeeze page … good info
November 14th, 2007 at 2:19 pm
Great call. I loved the part about story telling instead of selling.
November 14th, 2007 at 2:20 pm
Sequencing flow chart
November 14th, 2007 at 2:20 pm
Daniel,
Clear directions and great pointer to MAP out the flow for effective gradual links. Visual maps help you see what’s in the minds of your customers.
thanks!
milly
http://www.themagicmarker.com
November 14th, 2007 at 2:20 pm
Excellent content…
Specific detailed information about mistakes you can easily get trapped into, and how to avoid them.
Specific, action oriented tips and tricks you can put to use immediately.
November 14th, 2007 at 2:20 pm
Hi Daniel,
I had 2 Aha’s…
1. Short opt-in copy, and
2. Flow charting the sales process.
Thanks,
Drew
November 14th, 2007 at 2:20 pm
Thank you for the teleseminar – I gained MANY valuable insights on copywriting and marketing. My biggest problem is that I don’t really know what to sell. I’m working on that.
Thanks again.
November 14th, 2007 at 2:21 pm
Thanks for all the valuable info, it was great! I’ve been a big fan of your work for a long time. Bob Bly’s work as well… Fantastic… Thanks guys!
November 14th, 2007 at 2:21 pm
Daniel,
My biggest “A-HA” moment came while listening to you say that stories engage the reader, and allow the facts to take hold.
Great Call.
November 14th, 2007 at 2:22 pm
Daniel,
Awesome information!
Biggest aha moment(s) I have 3:
1) Short page for opt-in pulls better than long page. I’m using that one today.
2) Halo Effect: more likability = more believability = more response
3) Copy Simple Structure: Promise, Proof, Call to Action.
Great stuff, Daniel.
Keep up the great work.
Brandon
Austin, Texas
November 14th, 2007 at 2:22 pm
Biggest AHA moment from call:
How to determine your ideal spokesperson. How to build them up with likeability and credibility!
November 14th, 2007 at 2:22 pm
Hi Daniel,
I got the notice about the call when it was almost over with (gotta love autoresponders sometmes) and although I dialed in, the call was almost over with- so I don’t have an “Ah Ha” moment yet – but I’ll be listening on the replay line. However, I’ve got to tell you that I think the offer you made on the call is fantastic – and I wouldn’t be surprised if the available copies of the incredible gift offer you made are going to be snapped up before the replay.
Thanks for consistently providing real insight, ideas and help for people who are serious about creating success.
Warmly,
Cheryl Antier
Behind the Lines Copy
November 14th, 2007 at 2:22 pm
Much enjoyed the 5R-System conference call, especially the unexpected poetry in the story about the blind beggar’s sign. (A passing copy writer gave the unsuccessful beggar a new sign to replace a longer one listing the beggar’s trials. The copy writer left the beggar with a new sign, reading “It’s spring, and I’m blind.”)
November 14th, 2007 at 2:23 pm
The biggest “Aha!” moment for me was the discussion of the “right time.” And the example that really brought it all home was the headline that assumed a sale by mentioning how much one could save.
November 14th, 2007 at 2:23 pm
Fantastic call!! I learned an incredible amount of information. I will be implementing what I heard and understood immediately in all areas of my personal life and business promotions and services.
November 14th, 2007 at 2:24 pm
Hi Daniel,
Thanks for a great seminar! My “aha” was the idea
of researching the sites people were on before
arriving at my site.
Catherine Eujon
November 14th, 2007 at 2:24 pm
Great sound advice,online marketing is new to me & this cleared up alot of my confusion about which direction to take. Thanks!
November 14th, 2007 at 2:25 pm
Very good call. Pointers I felt were especially good were:
1. “Refer to forward copy”. Hadn’t thought of this before and it’s an excellent point to cement readership.
2. This page is good–reward for your thoughts. I am sure it will yield good feedback and some leads and it is done in a smooth way.
3. 5 R’s
4. 17 questions you (the marketer) need to know.
5. Used basic principles of influence well.
I would say fewer than half of the webinars I attend are well done, but yours was among the best so far–bravo.
November 14th, 2007 at 2:27 pm
One of the biggest “a-ha”s for me was that people act on emotion and justify with logic. I sounds like many people know this, but it is the first time I have heard it, and it makes a lot of sense. Thank you!
November 14th, 2007 at 2:28 pm
Thank you for a thought-inspiring call. I am a 25 year veteran of department store, duty free, and specialty retail at the senior executive level. I have recently left my retail career to start my own business as a public speaker and information marketer, in the retail and consumer products space – with an initial focus on cosmetics. I am in the process of learning all I can about information marketing and am utilizing teleseminars and online resources. My website is being built now and my marketing materials created. The tips from this call will help the efficiency and effectiveness of that process. You asked for the “juiciest morsel” from the call. I would say that the section on the Right Person (spokesperson) was the most compelling new knowledge. The spokesperson at first is me – but I can see how a known retail or cosmetics industry exec would lend huge credibility and I will be thinking about who that might be.
Thanks again for 90 minutes well spent.
Regards,
Mike
November 14th, 2007 at 2:29 pm
I really enjoyed listening to you. I thought you presented the frame of your 5R system in a very understandable manner. I’ll now be looking at emails and other electronically transmitted text through the 5R lens. Thank you.
November 14th, 2007 at 2:30 pm
My “Aha” moment from the 5R call:
Removing the ‘Save $250′ and leaving in the ‘Receive $450 in Free Bonuses’!
I immediately saw that the ‘Save $250′ puts in the implication that the prospect has to buy something before he can “Save” something or anything.
Another Aha moment: Telling a story. “It’s Spring and I’m Blind!”
November 14th, 2007 at 2:37 pm
I enjoyed your 5rsystem program. Although you gave me many AHA tid-bits. In particular I liked the “treat your prospects like friends” It’s the classic concept that people buy from people they
like.In addition the “storyteller” idea AHA reinforces my gut feeling regarding the branding of my new adv & mktg consulting biz. The action step for me is to review every piece of copy on my site and weave in a storytelling feel. Thanks for your valuable insight to web marketing.
John Howlett
November 14th, 2007 at 2:45 pm
My appreciation for the 5R tele-seminar with Bob Bly. Your comment – “think deeply about (your target market)…” firmly engrained this vital concept in mind. It’s becoming a regular theme and one that helps me break free from the ever present “assumption approach” related to marketing…and you know what’s commonly said about “assuming…”
Thanks again for sharing your knowledge, wisdom, and experiences.
November 14th, 2007 at 3:00 pm
Great content. My biggest AHA moment? The idea of gradualization or incremental closing.
November 14th, 2007 at 3:55 pm
Hi Daniel,
There were many “aha” moments in the call today. I think the biggest one for me is the idea of using a spokesperson. I’d never thought of that.
One small comment: I found the ideas amazing, but I felt they were more in the area of keeping and selling to people already on your list, rather than finding people from other sources and attracting them – which is what I thought this talk would be about. I spoke to someone else on the call who felt the same way.
However,it was well worth our time, so thanks for your valuable content.
(from two Canadian Copywriters)
November 14th, 2007 at 5:08 pm
On today’s call I really like the way you simplified it to the 5Rs. I think it will be an easier way to remember the points you are trying to make.
ie. Right person- equals credibility. Right person is easier to remember.
Thanks
November 14th, 2007 at 5:18 pm
That was a guargantuan gulp of gusto packaged into that 60-minute phone call we just enjoyed.
Well-presented tried-tested-and-true research on what it takes to capture visitors attention, captivate their imaginations and catapult them to action.
I loved it. Thanks for sharing, Daniel.
FYI — On the call, you invited your listeners to visit this page to grab their free report. If the response rate was lower than you had expected, it may be due to a missplelling of your name. I thought I heard you tell Bob that the URL had two “n’s” in the name Daniel. You may have thought he asked about the number of “l’s”.
Peace!
November 14th, 2007 at 5:23 pm
I really enjoyed your teleseminar today. In particular, I enjoyed your discussion about the spokesperson and how your audience needs to relate to and identify with him or her. It’s not something I’d ever considered before.
November 14th, 2007 at 8:51 pm
This is going to sound odd. Why? Because it’s the the second time I listened to Daniel’s same presentation. Just as odd, I already own the programs. And to make matters even odder, I will probably listen to it again.
That’s because each time I hear Daniel, I absorb a bit more. Better yet, he inspires me. And still better, this has helped me make a nice amount of money. Quickly.
In fact, I used some of the information in his 5R System the very day I received it, to structure two proposals. I got both great clients, nice 4-figure fees in advance, and ongoing residual income from the work I’m doing for them.
I’ve used his system to structure landing pages, websites, squeeze pages, headlines and all types of promotions. It works great for me. It works great for my clients.
Daniel has transformed the way I write and immeasurably improved the level of success I’m attaining — especially as I transition to practically all online businesses.
Just so you know, I’m not an amateur. I’ve been in marketing all my life. I’ve owned and run a successful public relations firm with offices in the USA and Europe. I’ve been marketing VP of a major division of a Fortune 500 company, and was CEO of public companies. I’ve run national trade associations and been a trade magazine publisher.
So here’s my GIANT AH HA!
As I again listened to Daniel, it dawned on me that multi-million dollar star athletes have coaches and trainers. So do many actors who command tens of millions dollars to appear in a movie.
Listening to Daniels presentations, again and again, is the equivalent to being coached by the very best in the business. So are reading his ebooks, following his step by step guides, seeing his evaluations and analysis of successful promotions. All are vital to maximizing my own skills.
Thanks, again, Daniel.
Bob Schumacher
November 14th, 2007 at 11:21 pm
My biggest AHAA moment from the call with Bob Bly this evening was understanding what questions my prospects have about my website. I will definitely go back to my notes and recordings of customers responses to my website.
Many thanks
November 14th, 2007 at 11:22 pm
Gradualization!!!
I loved the term, mostly because it is not listed on any dictionary I searched but the concept is full of deep meaning and content.
It truly is a big-short and little powerfull word.
Thanks for the great call Daniel and take care.
All the Best!
_____________________
Be Extra-Ordinary!
Peter Stone
Network Marketer
November 14th, 2007 at 11:22 pm
I appreciated learning about the step-by-step approach to closing a sale. Unfortunately my attendance at this seminar was plagued with problems. I had trouble signing on at the beginning, was disconnected about ten minutes before the end and experienced about five minutes of badly garbled audio in the middle. Is there a replay or recording that I could access?
Robert Patton
November 14th, 2007 at 11:24 pm
All of the information was great, but I really appreciated the info about the need for brevity of the squeeze page. The discussion about sequencing and gradualization is something I have heard before, but it really makes sense to me in a deeper way. Thank you!
November 14th, 2007 at 11:25 pm
Seeing how the 5R’s mesh together like a fine piece of silk.
November 14th, 2007 at 11:28 pm
I recently bought the AWAI course for copywriting. Your presentation about the 5 R’s starting with audience, then message, spoke person, timing sequence & way has advanced my learning curve trmendously. Your additional comments on writing effective copy has also helped as I’m using direct-mail copy to get leads for my ad-specialty biz. My next & future efforts will be a website.
Thank you for your inspiring talk.
November 14th, 2007 at 11:30 pm
I have an old website that isn’t being used much for sales because I’m moving in a new direction. I prefer to get into the info-marketing and copywriting area where my real strengths are and where the market is more compatible with my age and ambitions (I’m tired of sheetmetal and headaches
).
I heard some of this in the bootstrap moneymakers sessions, but I had missed “the right person” being “the right *spokes*person” put a whole different slant on it. I’m currently going through the AWAI course and attempting to figure out how to make knowledge into know-how. Big difference, even for a seasoned writer.
I really enjoy the clarity in your presentations. The ability to communicate clearly, accurately, and unambiguously so one cannot be misunderstood is an art few really seem to appreciate as much as they should.
(Insert standing ovation here
).
November 14th, 2007 at 11:33 pm
It was a lot of info to absorb, but was laid out very well by Daniel. Bob Bly’s endorsement of Dan’s work added to this.(ie Having a trusted and credible spokesperson) One of the biggest ahas I picked-up was the idea of gradualization and how the 5Rs allow for this. Thank you for that info!
November 14th, 2007 at 11:35 pm
All of your 5 R’s were helpful, but #3 The Right Person was my “aha” moment. Most of my web sites lack a spokesperson, with one exception. I am going to revise the rest of them to use one. Thanks for sharing so much useful information in the teleconference. The teleconference itself was an excellent example of marketing technique.
Best regards,
J. Ray
November 15th, 2007 at 12:00 am
Thank you, it was full of good ideas!
The biggest wow of 5R system for me was advice to use conversational language and try to make every page personal by adding your signature.
November 15th, 2007 at 12:14 am
Dear Daniel,
I attended the replay of the seminar. I did learn a few new things. The first was about the photo and how to position it. Then also about the gradualization,(sorry I am using Bob Bly’s condensed version), it is easier to explain that way. I didn’t realize that each page was supposed to lead into the next. Thank you for that.
As far as constructive critisism… You gave us a sheet ahead of time, to take notes. Good Idea! Thanks. However, during the seminar, the reading of your information was a bit too quick and ongoing to take any concrete, sequenced notes.
It may have been more enjoyable and less “confusing” if you had just talked back and forth with Bob, and highlighted, or even read, ONLY the main points. It would have also given us more time to absorb some of it.
By the time you finished with your sales pitch of the program, I was feeling like saying “enough already” My Cell phone battery was actually going dead and I had to plug it in to continue with the rest of the call. And I could hear people clicking off the call, during the last 5 minutes or so. Your said 15 more minutes, and it was actually 30. The total time for the entire call was 90 minutes. Way too long in my opinion.
But I did stay till you and Bob Signed off. Just to make sure I didn’t miss anything.
Sorry I cannot purchase your course, as much as it would benefit me. However, I recently had to quit my job because I had a heart attack. I’m only 48 years old and the doctors don’t know why. There’s no Clots or Blockages anywhere. Anyway…
Thank you for your time and all the effort you put in. I did enjoy learning what I did!
Respectfully,
Ruby E. Garson
P.S. I am in the process of recreating my website using Adobe CS2. My new computer is not compatable with the MS Pub. 97 I used to create my current one. And I have since been through AWAI Training Courses. So It will change dramatically! Thanks for your help!
November 15th, 2007 at 1:27 am
Nice job Daniel.
I’ve got the capability to ask members as they sign up, what their top 3 concerns are – so I’m going to move ahead with that.
Once I build a little more history, I’m going to take a closer look at how my copy aligns with those top 3 concerns.
I’m going to think about a spokesperson for the site as well.
A ton of good information.
Thanks!
November 15th, 2007 at 3:16 am
I learned a couple of things about the strategic repurposing of content.
November 15th, 2007 at 6:18 am
I like doing busines ,make money I borny in brasil but i live in japam , I have lot conextion ,Im pubrisher too I make 52 magazines surfaholic, 7 travel surf books, 6 surf moves, and two hawaii guide , i like sale I like make money so .,do you have some good busines for min?
November 15th, 2007 at 6:19 am
Know i live in hawaii.
November 15th, 2007 at 10:46 pm
Hi Daniel,
Thanks, thoroughly enjoyable and valuable. I’m glad I called from Australia and stayed to the end.
What did I like? The simple 5R model, and the graphic describing it, indicating movement, flow and flag-waving (success.) A specific in terms of content was your info about the right person (spokesperson.)
Thanks, mate – it was full of great, hard content, unlke many teleseminars I’ve listened to.
Ivo.
November 15th, 2007 at 10:59 pm
Daniel
I learned a bunch from your call. I tend to make the newsletters I send out personal – but I didn’t think about rewording the home page etc with a more personal style. Thanks for the 5 rs – Wish I had the funds to get your 297 offer.
I will use your tips to rework the site so I will make the $ I need to get your programs! – meantime, thanks much. I enjoy your style.
God’s Blessings,
Rev. Fr. Mike
November 17th, 2007 at 8:59 am
I loved your gap imagery and how important it is to move the prospect from his beliefs to beliefs he must have about himself before he buys.
November 18th, 2007 at 6:46 pm
I’m too new at this to have a specific Ah-a, but I found the presentation very valuable for future reference. I’ve listened to numbers of teleseminars by different presenters and, by far, the one’s hosted by Bob Bly are always jam-packed with usable information rather than “kiss-up” or advertising — even though some advertising is presented near the end.
Very well done. Thank you.
November 18th, 2007 at 8:02 pm
I just finished listening to the replay of the 5R life call. What can I say? It was all I expected it to be and more. As for my aha! moment, well, let’s just say you must have chatted with to my grandmother, an Oscar caliber storyteller. She always said, “Honey, if you want to be heard, yell. If you want to be listened to, lean forward, look ‘em in the eye, and draw ‘em into the best story they ever heard about the one thing they always wanted to know!” Thank you for sharing that nugget in your call. You and Grandma have a lot in common.
November 18th, 2007 at 8:17 pm
I actually enjoyed the whole call. What gave me an initial aha moment was the discussion of the picture you need on the sales page. You gave such distinct directions on where it should be place, how it should be shown, the expression that should be on the face and even that it should be leaning slightly out and down over the page.
Thanks,
Sim
November 18th, 2007 at 8:46 pm
The first point about putting in a picture of someone that has the look of a confident, trustworthy, sympathetic person which customers immediately like and trust made me take a second look at the person portrayed on the above website (my story). I thought the person portrayed had to be the author. I guess this is not necessarily the person to be put there unless he/she can portray confidence to sway the customer.
The picture on this website should be changed to either a better one of me or of a different person(?) who can instill this confidence and trust, or removed completely(???). I will have to think about that one.
Marcelle
November 18th, 2007 at 10:20 pm
Hello Daniel:
I found the information about the spokesperson to be valuable as well as writing in the second person. I also thought this report was a great way to build opt-ins. All the best, Bob
November 18th, 2007 at 10:40 pm
Actually,Daniel,the whole call was a series of Aha moments.But you went a bit too fast for note taking and I missed out writing a coupla points.
Lost a treasure in that !
And do you wanna know THE most mindblowing moment?
Sure,you do.
It was when you said that empathy is the most successful relationship builder.
Everything in life revolves and evolves around a relationship.
A big thumbs up Daniel.
November 18th, 2007 at 11:48 pm
Several aha’s and the most important for me was about “face expression”, also the importance of story telling, loved this one.
Enjoyed discovering various ideas which I had a sense of, but had no way to know if I was right about them as, “not too much copy and using methafors”, I have also thought of using drawings instead of certain explanations.
I need to find someone to help me create my web page. sorry I could not afford your offer.
November 19th, 2007 at 12:05 am
Biggest aha moment – how the end of the call fed directly into the people signing up for the “free” 5 R system. If they didn’t make it for free, they could at least get it for $450 (I think). When it is put together it will be around $1500. alice
November 19th, 2007 at 8:03 am
Fantastic call. Thank you very much. The spokesperson was a real gem for me.
Thank you
Funsho
November 23rd, 2007 at 2:40 am
Thank you for making it visual also, I hold back on the emotion because it may be too much, now I have a different view point.
November 23rd, 2007 at 4:23 am
much as I ornery and prefer reading to listening, my AHA came telling the story (or, a story) instead of reprising sterile information of a project or cilent.
November 23rd, 2007 at 7:44 am
I wish I had been able to attend your recent seminar but I am temporarily in South America, had to move to another apartment, and missed your call!
I hope you will still allow me to download your “Grand Slam WINNERS…”
Thank you.
Tom.
November 23rd, 2007 at 10:06 am
The spokesperson was a big aha and also the halo effect, but what I loved most was ‘what doesnt add to the sale detracts from the sale.’
November 23rd, 2007 at 2:59 pm
Your demonstration of gradually moving people from unbelief to a belief that will allow them to make a purchase.
November 23rd, 2007 at 6:19 pm
Confirmation of my belief in keeping my message simple,concise,and staying with the topic of interest throughout. Better known as KISS-keep it simply stupid.
November 24th, 2007 at 10:02 pm
Hello webmaster! Its Sunday and i search the whole day for information on Carlsbad Home Insurance Quotes – thanks for your blog! J.Sanders
November 25th, 2007 at 2:51 pm
The AHA moment came when you spoke about the 5Rs. That there were really more than just 1 condition before a sale can be obtained, that there has to be 5 right conditions, not 1.
Thank you for the enlightenment.
November 27th, 2007 at 2:27 pm
Great phone call. Lots of good info it’ll take a while to go through my notes and digest it all. I’m sure I’ll find many useful and helpful tips to put to use right away.
November 27th, 2007 at 2:28 pm
The info about short page opt-in was very helpful, and consistent with what I had learned about very good results on another page.
The ease of obtaining celebrity presence seems to be a good way to differentiate. Thanks.
November 27th, 2007 at 2:28 pm
my ah-ha moment came when you talked about writing copy against a common enemy which galvanizes people together.
November 27th, 2007 at 2:30 pm
Great call!
Biggest takeaway – short form opt-in page. I’ve got some more testing to do.
Thanks,
Tim
November 27th, 2007 at 2:32 pm
I have been considering a Spokesperson” for my site. How do you feel about a “virtual spokesperson”?
The redundant copy piece was good for me as well as the use of a simile. Making the copy more like a conversaton. This ties in well with my ‘advertorial’ style of ad creation.
November 27th, 2007 at 2:38 pm
My AHA moments were: Using short copy for opt in, having a spokesperson and telling a compelling story
November 27th, 2007 at 3:17 pm
The hight point of the call for me was the material about the spokesperson, and especially about putting the spokesperson’s picture on the page.
November 27th, 2007 at 4:13 pm
Spokesperson graphic details…
November 27th, 2007 at 11:25 pm
Biggest aha…Tailor messages to their place in the sequence. For example, an early message just trying to get an opt-in will be more effective if you condense your value proposition down to 2 or 3 lines of copy.
November 27th, 2007 at 11:26 pm
My Ah-ha moment the importance of telling a compelling story in a powerful way…
Particularly when he retold the story of the blind man with a sign around his neck on that beautiful spring day and the adman came over and rewrote the message to say “Spring, and I’m blind”
Powerful, clear, tugs on the heart strings and pity
November 27th, 2007 at 11:26 pm
I was particularly interested in Daniel’s thoughts about the use of a specific spokesperson and his observations about the importance of customer surveys.
Thanks!
Greg Miller
othernetwork.com
November 27th, 2007 at 11:26 pm
Big Aha: Sequence the message. Example of how “saving $250″ in your headline may ave actually turned off some buyers who were convinced they weren’t going to buy anything anyway … so why read it.
November 27th, 2007 at 11:27 pm
Hello Daniel, excellent information, I had heard bits and pieces of these concepts before, but for the first time someone put all the pieces of the puzzle together and it made sense! Thanks
November 27th, 2007 at 11:35 pm
Since I am building my first website, it’s all new and revealing. What I’ve learned is to put a friendly sales call into writing – as if I’m having a conversation with a friend. This, after putting serious thought into how that friend thinks and what he (really) wants.
The emphasis on brevity, clarity, and using stories to move the customer along (”Numbers tell and stories sell”)
Got me thinking in depth, thanks.
November 27th, 2007 at 11:37 pm
Thanks Daniel for the excellent call. My “aha’s” were the short squeeze page, story telling and the simple structure.
November 27th, 2007 at 11:48 pm
I love the story about the blind man on a spring day. I would love to listen to the teleseminar again — will there be an MP3 available? So much good content, and I couldn’t write fast enough to get it all down. Great description of the 5R system: “A paint-by-numbers process.” I’ve paid a lot of money for other copywriting courses, and they make it feel like work. You make it sound like fun! I want to learn what you’re teaching.
BTW: please edit this part out — I had a technical problem with the PayPal order of your special offer. After the purchase was confirmed & I tried to return to the Levis International Marketing site, I got an error page. Please help me process the order so I can get started right away with the course & listen to the interviews. Thanks.
November 28th, 2007 at 12:08 am
I liked the idea of building points in your sales copy gradually to get the prospect nodding in agreement with you at various steps in your presentation, so that at the end, it’s not a big leap for them to make the purchase.
November 28th, 2007 at 2:28 pm
I found the advice on Squeeze Page copy very informative. I get so caught-up in the “long-copy – short-copy” advice that I’m like the proverbial donkey stuck between the two bales of hay.
Focusing on “2 or 3 very powerful lines of copy with the page so short that the opt-in is placed above the fold (even if at the bottom of the page)” was very helpful.
Then, like a 1-2-punch you added that we don’t have to sell the Opt-in so hard, but really focus on the most powerful Wants of the prospect.
Great Stuff!
Could use a whole hour on how to craft a dynamite soft-selling Squeeze Page.
Thanks,
Dan Bullock M.D.
November 28th, 2007 at 3:36 pm
I thought the teleseminar was a good overview of the topics presented. Mr. Levis is clearly very knowledgable and experienced in this area.
I learned a few interesting specific items, such as keeping the squeeze page short.
Aside from that, I don’t feel I learned anything particularly *actionable*, like: HOW exactly do I create the right message? HOW do I bridge those gaps from where the prospect is to where he/she needs to be for purchase? And, most importantly…
HOW exactly do I build my list 4 to 7 times faster?
I’m not an experienced copywriter, so perhaps the topics are just over my head. I heard a lot of compelling theory, but not enough concrete, specific, actionable steps to convince me that buying the product would fill in what I seemed to be missing from the teleseminar.
Best Wishes,
Quentin
November 28th, 2007 at 9:45 pm
Learned about the importance of a spokesperson and presenting your self our your client as an authority in their market.
It’s great to be instructed on breaking your sales process down to the essential elements by someone who knows how and is willing to share theire step by step methodology is priceless.
Looking forward to specifics on where the variousl elements in the sales process are placed.
November 29th, 2007 at 4:17 pm
Hi Dan,
great teleseminar and bringing it home that people still want to feel that connection with you – even though its words and a computer screen in front of them – before they buy!
Still working on my ‘product’.
Thanks Amanda
November 29th, 2007 at 5:00 pm
Great call. Thanks for sharing. Some very powerful insights particularly in relation to short opt-in page, stories and gradualisation.
November 30th, 2007 at 12:44 pm
The flowchart with intentions was an aha moment for me. Keeping it simple, using similes … also good.
November 30th, 2007 at 12:56 pm
The flowchart with intentions was an aha moment for me. Keeping it simple, using similes … were also good.
November 30th, 2007 at 3:13 pm
Action is key
November 30th, 2007 at 5:28 pm
Your information was excellent and thought provoking. Your emphasis on storytelling was very valuable.
December 1st, 2007 at 3:46 pm
Daniel,
I think The first one would have more impact. That’s because it addresses the “little guy” and promises that he will save a bundle on tax. Tax is a reality, and saving it would make a real and readily identifiable improvement to his finances.
The second advert also addresses a fear, but it’s less “real” (how often does a small business get sued?)and too rambling.
December 1st, 2007 at 3:47 pm
The ad starting with DANGER, the second ad shown in your site info is the $5B ad.
It does not degrade our great country of the USA by bashing the President of the United States as the first ad does!
Fear comes before anger!
As a newbie to internet marketing, the need for training is of the utmost importance. Where can a newbie get training in creating & setting up a website, setting up an autoresponder, learn “how to” not “what to do” in setting up digital delivery of an online digital product? Thank you.
Jim
Vietnam veteran
Retired- USMC
December 1st, 2007 at 4:45 pm
Hello webmaster…Thanks for the nice read, keep up the interesting posts..what a nice Saturday . Sasha Cohen
December 1st, 2007 at 4:49 pm
It’s so simple: I always ask: “OK, tell me exactly WHAT it is you need and WHEN you need it by, and I will make that happen for you.” Then I do it.
December 1st, 2007 at 5:28 pm
Good Day Mr. Lewis,
I am a writer from Germany and I have completed my book manuscript “Positive Life” (558 pages).
Positive Life is a wonderful book-manuscript in which friendship and charity make the reader happy. The point of “Positive Life” is to offer the people in all life situations an optimal advice and for spiritual mental relaxation a best constructive reading.
“A Life for Mankind” and “Lucky Sunday” are two harmonic stories which make the reader aware of a beautiful and peaceful life filled with harmony.
For printing my book manuscript I want earn money as an intermediary.
With kind regards
Wolf-Christian Schlüter
P.O.Box 1838, 65408 Rüsselsheim, Germany
P.S.
If you want I send you my E-book (my copyright).
Sadly the Text is in German.
December 1st, 2007 at 6:01 pm
“The Only Way Left” was the winner, in my opinion.
While both are kick-butt ads, the only way left appeals to the “little guy” getting screwed, which has a larger appeal to a far wider audience than the other ad.
Of course, it’s use of “off-color” language, and coloquial terminology enhances the overall feel of a little guy fighting back…
That’s my gut opinion.
Questions for Ted: How does one reach him for a critique? And what is he doing now that’s different in the way he approaches a market than he did before?
December 1st, 2007 at 7:01 pm
I think the million dollar ad will be the One Way Left for the Little Guy to Get Rich.
My reasoning is that I think that the promise of something important would be more effective than a fear tactic. Most of us dream of being rich. Not many of us worry about losing everything. Especailly if you don’t have much to lose. I also think that this one would be more effective because it gives the impression that anyone can do it. So you don’t feel like you have to have specail training.
As for a question…I don’t know enough to have one to ask. I’m just getting started in this field.
December 1st, 2007 at 10:20 pm
Hi Sangeeta,
I beleive ad no 1,is a million dollar ad,it apeals to a little business operator who is overtaxed and is angree about it all and want to fight back any way he/she can to protect as best as they can their business and personal assets.
My question for Mr.Nicholas is:
What he would suggest to a total newbie when it comes to copywriting,and writing personal ad for his own book,or product?Do it yourself or hire the professional?
What was the best book of all times on effective copywriting?And which books were of most help to him in becoming so amazingly successful copywriter?
Thanks.
I have another request,I would ask Daniel if it is possible he send me Mr’ Nicholas mailing address,as I have a gift[book] for him,that I would like to send to him.
Thank you kindly in advance for your help.
Sincerely,
Ivan
Thanks.
December 1st, 2007 at 10:38 pm
The million-dollar ad is definitely to “the little guy” who hears your plain, simple, straightforward small-businessese. He doesn’t have all of those “assets”. YET! And he’d be proud to be “incorporated” for under $50.There are more of him than “fat-cat-wanna-be’s” who need the discount.——Without an mp3, or the money to retain one,I can’t accept your gift. Thank you, anyway!
__________________________________________________My circumstances are not unlike so many others; Not only am I desperately in need of the cash this business can generate, (if I’m lucky enough to really “get it”) Sooner would be better. I also do not have the luxury of having a supplemental income. Therefor, I simply and truly cannot afford to purchase even one of those special discounted extras, even though it might get me there faster. I will just have to work a little harder, learn a little better and pray that I’m good enough to “be in demand” when I finally do “get it”…….Thank you for believing in all of us “Little Guys”!
December 2nd, 2007 at 12:30 am
I think that the first ad raised the millions. The headline and subheading raised more curosity so more people read it. It read like a friendly chat over a coffee (conversational tone). It quickly related how easy it was to do –ie. buy the book, fill out the perforated pages and send it in.
Very interesting quiz.
Keep up the great tips!
Kathy
December 2nd, 2007 at 12:29 pm
Most helpful partes of the call:
Crafting your marketing message to answer the questions in your target market’s mind
and
Keeping the marketing message simple!
December 2nd, 2007 at 6:49 pm
I believe the million dollar ad was the asset protection ad.
In my experience prospects have been moved by fear of loss, more so than the possiblity of gain.
December 2nd, 2007 at 7:44 pm
I vote for the second headline for the simple reason that we humans are afraid of losing something we value way more than of possibly gaining somdething valuable.
If the motivation is fear, it trumps
December 2nd, 2007 at 8:39 pm
how does one seek the first client when you live far away from business action? what word to use at start of a classified or, display ad?
December 2nd, 2007 at 9:09 pm
Number 1 would be the most compelling to me. I think more people will take an action out of anger than fear.
December 2nd, 2007 at 9:35 pm
Which ad is the million dollar ad?Only way left to get rich(the first one is the million dollar ad)
What’s your reasoning?Its possible that I am wrong,but I barely read the second one.I picked the first one,because it was selling on more emotion,and talking to the little man,which is who the prospect was in this letter.The second,was talking like big business and based on fear.Fear selling rarely works.
What specific copywriting, information marketing, and business related questions would you like me to ask Ted on Thursday, December 6th, at the teleseminar training. Anything goes.
December 2nd, 2007 at 9:58 pm
Building rapport by showing that I (and/or my spokesperson) share my prospects’ beliefs, ideals, experiences, faults and frailties. In other words, not just talking to them personally but talking to them as a person myself.
December 2nd, 2007 at 10:01 pm
Please note I already sent a comment re: building rapport by sharing faults, frailties, beliefs, ideals.
In the website box I put “yet to come” which the program seems to have interpreted as http://www.yettocome.com.
You might want to fix that. Sorry.
December 2nd, 2007 at 10:34 pm
Which ad is the million dollar ad?
The first ad: “…my wife asked me not to write…”
What’s your reasoning?
Curiosity. What could possibly be so important that he defies his wife to get us this info?
What specific copywriting, information marketing, and business related questions would you like me to ask Ted on Thursday, December 6th, at the teleseminar training. Anything goes.
I’m happy to just listen at this point.
December 2nd, 2007 at 11:07 pm
Hello
I think the 1st ad was better. It sounded more conversational and had a personal quality, like talking to the average person
Rgds
Carol
December 2nd, 2007 at 11:49 pm
I think the David vs. Goliath ad was the winning ad. Everyone sells fear, this is the little guy against the ‘establishment’. My question is, “Does this psychology still work today?”
December 3rd, 2007 at 12:09 am
The first one is the blockbuster. Most people want to get rich, so they are attracted by an ad that promises them riches (what fools). The second one is no good. It does not ring true. It gives the impression that the writer is trying to prey on people’s fears. Fear is of the devil and the writer is serving the devil.
December 3rd, 2007 at 12:48 am
Ad #2 , I believe, will get better results.
The self – employed fear the personal
“danger of loss” should their business
get in trouble.
December 3rd, 2007 at 7:42 pm
I think the first one is the best because I can relate to “the little guy” feeling. I also HAD to know what the wife did not want him to share. Of course, the admission that a vote for Bush was a mistake had a lot of appeal.
December 3rd, 2007 at 7:47 pm
I think the first one is the best because I can relate to “the little guy†feeling. I also HAD to know what the wife did not want him to share. Of course, the admission that a vote for Bush was a mistake had a lot of appeal. This one got me thinking about something positive I could do to.
The second one was trying to get people to act out of fear and that is always a mistake.
December 4th, 2007 at 1:25 pm
Thank you very much. The info on your site and emails is a tremendous help. Even the items I know and use can always use a fresh angle of perspective.
December 4th, 2007 at 4:36 pm
I believe the second ad was the million dollar ad. Fear always trumps anger. And the second ad really puts the fear of God into the reader.
The First Headline is not bad but the second one left no doubt that you needed to read this piece.
December 5th, 2007 at 5:41 am
The 1st add is the clear winner.
The second add cuts out half it’s potential audience by speaking to Self Employed people.
My question is how can I get a copy of that book!?
December 5th, 2007 at 9:32 am
For me, I believe the second ad and headline is the stronger copy…. “Danger All Your Personal Assets could be wiped out over night”.
While still fairly new to copywriting, I find the fear factor is much more powerful.
I get that the first ad takes more of a passive approach to starting a corp. “It’s my way of fighting back”. Sounds like you are forming the corp for the sole reason of avoiding taxes. I’m sure thats fine for some, but not anyone with a sincere concious.
The second ad puts everything into a greater perspective in that, it is giving a broader list of benefits… Lower Risk, Protection from lawsuits, protecting personal assets as well as the tax advantages…etc.
For me, This ad really puts the subject of incorporation into a realistic perspective.
This is but one oppinion though and I’m sure some may disagree.
Thanks for the seminars and all of the great info you provide….
My question is: What would be a solid information product to promote for a copywriter with no real world experience, and how would they go about acquiring and marketing that information?
Thank you,
Craig Thomas
December 5th, 2007 at 3:36 pm
Dan,
Greed will outpull other emotions, and the first ad appeals to greed, and the little guy wanting to acquire benefits that the rich have. Plus, the headline is curiosity-invoking, the language is common and personal, and there is a clear offer of a product which is affordable and easy to use. #1 gets my vote for being the winner.
Carol Parks
December 5th, 2007 at 5:13 pm
For me the first ad was the winner.
December 5th, 2007 at 5:52 pm
1. In my opinion, ad #2 is the million dollar ad.
2. The headline addresses the most important possessions to any person and offers a ’solution’. The second line in the body copy speaks directly to the target. Also, the tone of the copy is more professional. Finally, to me ad #1 sounds almost like a con, rather than a viable option for a self-employed person. That said, the first ad does get to the sell quicker and has more of an ‘even you can do it” tone.
3. my question for Ted is simple: did he know which was the million dollar ad when he wrote it, and if so, how did he know?
December 5th, 2007 at 7:45 pm
The first ad is the winner because it’s positive.
The second ad depends on fear, and while it will pull a lot it will not compete with the positive exciting appeal of the first.
December 5th, 2007 at 9:23 pm
of course, ad 1 is a runaway winner.
December 6th, 2007 at 11:34 am
I prefer the first ad, because of its friendly tone. I did not like the 2nd ad as much, because its sensationalistic, i.e. making something out of nothing.
January 2nd, 2008 at 10:30 am
Using stories as way to sell your product instead of directly selling, also copywriting
January 11th, 2008 at 11:14 am
hello
January 18th, 2008 at 6:02 pm
The biggest a-ha moment is realizing how important it is at some point to forget about trying to emulate what others do and be genuine. To have the courage to put your ‘true’ self out there take courage but I think this is basically the essense of what your teaching and I congratulate you on it.
January 22nd, 2008 at 9:45 am
I never dreamed I was so bad at writing a sales piece until I read your messages. I have just scraped the scab off, and the healing has begun already.
Thanks
Wally
February 12th, 2008 at 5:14 pm
Creating a flow chart to determine the objective of each page was the best take-away for me. Thanks.
February 12th, 2008 at 5:15 pm
My squeeze page isn’t of the “very short” variety so I need to do a shorter version to test against current control.
I like the analogy of saying easy … without saying the words “it’s easy”. Ex: “like shooting fish in a barrel.”
I knew that one, but good to be reminded.
February 12th, 2008 at 5:16 pm
Wow, what a great call you did with David Garfinkel. I had a number of ahas on this call,
but the two that stand out to me are:
1. Keep the Squeeze Page so short that the scroll
bar barely moves.
2. Don’t put anything regarding savings in the headline. It immediately alerts them that you are selling something.
February 12th, 2008 at 5:31 pm
Speaking in the 2nd person make it sound like you are speaking directly to them. Project to them honesty and passion. Sharing the same beliefs with the audience as I have. Identify with them directly that I have the same problem.
February 12th, 2008 at 6:22 pm
I like the stories to sell
February 12th, 2008 at 11:12 pm
Unfortunately, I came in towards the end of the call – just in time to hear your special offer for listeners. I hope you will make the replay available again.
Thanks,
Harriet
http://www.ConfidenceCenter.com
February 12th, 2008 at 11:17 pm
It’s all so JUICY – so many great ideas, how to pick just a couple?! The ideas about positioning and validating the spokesperson as a credible authority are fantastic. Thanx
February 12th, 2008 at 11:18 pm
Geat teleseminar. Lots and lots of good information.
2 that stand out for me:
1. go back through the stages of he process and make sure the sequence and flow works based on the criteria you gave on the call.
2. to make changes and add sections in a rough way. don’t worry about saying it perfectly. later go back and improve it.
February 12th, 2008 at 11:22 pm
Two of several stand-outs for me:
1. What kind of questions do THE RIGHT AUDIENCE have about products like mine?
There’s a LOT worth thinking about in that, including recognition that keyword-driven traffic for what seems at first glance to be entirely appropriate keywords might in fact be traffic that should have been identified as originating from the WRONG audience and discouraged from visiting.
2. By the call to action … have you induced a change from the belkiefs when they arrived, to the beliefs that cause them to be ready to accept the message conveyed?
February 15th, 2008 at 3:02 pm
I just listened to the mp3 recording with Glenn Livingston. Incredibly helpful information! I loved all the details for creating a credible spokesperson, building acceptance via the gradualization process, and the editing checklist. Thank you so much for an amazing hour!
February 18th, 2008 at 8:06 pm
Great call packed with useful, actionable information. The concept of the spokesperson is something I will certainly use – definitely a powerful but under-utilized tool.
February 19th, 2008 at 10:37 am
Hi Daniel,
I purchased your offer via PayPal with the bonus offers. However, I wasn’t redirected after PayPal as the order form said. After the PayPal order confirmation I got a 1shoppingcart error: “We have ancountered an error. Please correct this/these error(s) before continuing.” Then there was no way to correct anything.
Please confirm via e-mail that you received my order and send the materials to my e-mail along with confirmation of the bonuses.
Thanks,
Steve
February 21st, 2008 at 5:38 pm
This is the first time I’ve heard you speak and I must tell you that it was informative, comprehensive, orderly, and intelligent. I have listened twice already and will go thru it again I’m sure. Very good content.
February 23rd, 2008 at 2:00 am
I have heard several copywriter’s speak and your comments were both informative and unique. Thanks for sharing.
Gerald
February 25th, 2008 at 10:27 am
My best AHA was about using subheads to tell a story leading the reader to the desired action, instead of reverse referencing the text of the preceding paragraph(s).
March 12th, 2008 at 3:27 pm
how old must i be
March 12th, 2008 at 3:28 pm
how meny money i get in a week
March 16th, 2008 at 7:41 pm
A informational blog you can actually learn something from. What a unique idea!
It certainly is refreshing to read a blog that is not some rehashed version of what somebody else wrote this week.
The Masked Millionaire
http://www.TheMaskedMillionaire.com
March 18th, 2008 at 9:55 pm
Thank you for the Teleseminar – I gained MANY valuable insights…Great Stuff…
Thanks again.
March 18th, 2008 at 10:14 pm
Just got off the call with you and Tim. My biggest “aha” was “The Right Person.” It never ocurred to me to use a spokesperson. Aha!
April 10th, 2008 at 12:59 pm
Daniel, my biggest A-HA was on using celebrities effectively. As I see it, they don’t have to be major celebrities as long as you position them in a good light.
April 10th, 2008 at 1:03 pm
I am in the process of re launching a website for my mortgage business and found the information on the call very helpful. My background is in direct mail and I greatly benefitted from listening to Mr Levis conference call. I plan on applying his techniques to draw traffice to my website.
April 10th, 2008 at 1:06 pm
Biggest aha- avoid any chance of confussion, boredom or disbelief.
April 10th, 2008 at 1:09 pm
Many AHA’s in my notes… Collecting customer intelligence and using that information to form my message… Presenting a personal message through a spokesperson they are drawn to… Starting where they are and with gradualization drawing them to the idea/action I am offering them… Eliminating distractions from the action I want them to take… These are all such solid sensible principles I wonder why I did not realize these things before. Thanks for teaching from your experience, so I can leapfrog to better results.
April 10th, 2008 at 9:57 pm
The pop-up on exit to ask for feedback on why people hadn’t proceeded with a purchase.
April 10th, 2008 at 10:01 pm
Thanks for a great talk. The info about sequencing was very useful. Thanks again.
April 17th, 2008 at 12:49 pm
Great re-focus on NOT marketing to everyone. Can’t wait to work on my new website this weekend and put this stuff to work.
April 17th, 2008 at 12:50 pm
Thank you for the time on the call today with Susan Berkeley… by biggest ahah moment: Creating the best most direct headlines to lead suspects in to becoming prospects in to becoming customers. THANK YOU VERY MUCH… David aka POPPA
April 17th, 2008 at 12:52 pm
I think the key message for me was this: target a specific type of customer, get their attention, and demonstrate to them how I can fulfill their needs. Ultimately I’m not asking them for a job, THEY are asking ME to work for them.
April 17th, 2008 at 12:52 pm
You really gave me a lot to think about! The biggest ah-ha moment for me was the concept of figuring out first what you want visitors to do when they come to your website, and then structuring a path to lead them that way. You’re right: it should be obvious, but it doesn’t occur to a lot of people, does it? I’m glad that my eyes have been opened!
Thank you!
April 17th, 2008 at 12:53 pm
This may be terribly basic, but my biggest ah-ha from today was the realization that I have a “brochure” website just sitting out there on the web, doing absolutely no work for me! Thanks so much for real valuable info vs. a salespitch on this call. I truly appreciate your time.
April 17th, 2008 at 12:53 pm
Don’t have a website as of yet, but your 5R system does an excellent job of helping me to prioritize my goals to create one. I love the possibility of steering clientelle to me because my competition does not know what I do.
April 17th, 2008 at 12:57 pm
AH HA. You gave me a whole new way to look at my e-mailings. From now on I will include value added information! Thanks for the info!
April 17th, 2008 at 1:03 pm
No real “Aha’s,” but I liked the ideas for engaging the audience with an offer of “10 mistakes to avoid…”
On the whole, I think this presentation missed the mark for the specific audience you were addressing–v/o performers. Too much generic information and not enough examples pertinent to this particular industry. Also I think it’s challenging to do this a presentation on this topic w/o some visual aids, showing actual website design and copy–maybe some before/after slides.
And I wondered why there was no opportunity for Q and A, even through email. Would have made it more interesting for everyone, I think.
Thanks for your time and this complimentary offer.
April 17th, 2008 at 1:03 pm
Best “AHA” moment was to write a “Headline” instead of a “Welcome” to a web-site.
I like the idea of reaching out to “grab” someone and getting them to look further.
Pushes me in a direction I had not considered.
April 17th, 2008 at 1:22 pm
I’m a “hyphen,” a freelance artist who is about to enter the VO market. I find your information very useful and applicable to whatever endeavor I pursue. I like the simplification of a very complex insight into human nature – the 5 Rs. Best “Ah-Ha” of all is not news but extremely important – LIMIT YOUR AUDIENCE! If you are scattering buckshot all over the place, little will hit the mark.
April 17th, 2008 at 1:24 pm
Being a big fish in a small pond and devising a strategy to reel in the prospects.
Thanks very much for your time & valuable info!
April 17th, 2008 at 3:04 pm
I learned a wealth of information today (4.17.08). You reconfirmed what I learned over the past 2 weeks regarding clients shouldn’t have to click several times to get the important information from your website. I already knew I had to make changes to my website – now I have some specifics. I’m ripping up my current website and will be making many changes immediately.
My ‘aha’ moment was hearing your “Headline Formula Laws” and the phrase “Marketing to everyone is marketing to no one.”
Thanks again
April 17th, 2008 at 3:33 pm
Hi Daniel!
I was having a great deal of trouble taking notes for the teleseminar you did with Susan Berkeley today. Is there any chance you can publish these notes either through Susan or somehow? I’ll listen to the teleseminar later but in case my note taking abilities become a liability to me, can these notes be published somehow?
Thank you.
April 17th, 2008 at 4:46 pm
Hi Daniel: A direct, meaningful headline makes a lot of sense rather than just a “welcome”.
April 17th, 2008 at 8:56 pm
I am not ready for a website yet but found your points to be very interesting and informative. In addition to knowing the correct way to construct a website, it’s equally important to know what NOT to do. Thank you for sharing.
April 17th, 2008 at 11:27 pm
My AHA moment was that a “brochure†website isn’t the best, but guiding my audience is the key. Thanks so much for real valuable info vs. a salespitch on this call.
April 21st, 2008 at 1:27 pm
The importance of the headline vs a “welcome msg”, the “right time” process and the 5 ‘R’s in general hit home for me. Thanks
April 22nd, 2008 at 1:06 pm
I really enjoyed the Teleseminar with Daniel today, April 22 as Daniel lays it all out and really goes over the 5R’s in depth which is crucial to getting prospects and customers to your website and to position it so they will buy. I have never seen a layout like this before, what you need to say and in what order, etc.
It is really an eye opener for anyone wanting to get their website up building their customer and prospect lists 4 to 7 times faster! Awesome and powerful! Thanks Janet Glade
April 23rd, 2008 at 12:01 am
My biggest aha moment was the importance of where to place my photo. It was actually hard to choose just one thing I learned as your call was so packed with interesting, helpful tips. I am still choosing my niche and how I will apply what I have learned.
April 23rd, 2008 at 10:13 am
Thanks Daniel,
Biggest “AHA” moment was when Daniel started talking, I loved every minute of it and could not stop writing, trying to keep up with all the valuable info, ( 6 pages of notes plus the flow chart handout).Just had to buy your 5R’s as I need all the help I can get.
Biggest WoW, The Power of Sequence.Also could not believe only 5 to 10% of websites capture the prospect “Info”.
Thanks again,
Matt in Phoenix
April 24th, 2008 at 12:05 pm
Really interested me thst taking the “save $250″ increased response and got people to read further into the copy.
Great hour of info.
April 29th, 2008 at 5:18 am
Aloha Daniel! I just re-listened to your interview with Jimmy and Travis, originally taped on April 10th. When I start my website, I will be sure to do some research first, then plan it well, then edit and re-edit so as not to confuse. Mark Joyner says to make a choice to move toward a goal or away from it. Your 5R System gives concrete steps to accomplish this on the internet. Wow! Thanks so much! Susan
May 4th, 2008 at 10:20 am
The 5R telesminar you did with Susan Berkley was a wake-up call to me to re-do my Website. My wish is to still get the special offer with all the goodies. Please?
May 7th, 2008 at 9:55 pm
My biggest aha was to start with what they believe now and ask what they must believe to move forward.
May 7th, 2008 at 9:55 pm
Thanks Daniel
That was the clearest explanation of the copywriting and sales process I have heard! I’m going to apply some of the points on my website today.
Thanks again
May 7th, 2008 at 9:56 pm
the right person – is an amazing insight for how to design my web pages, to create that face to face interaction – great take away
May 7th, 2008 at 9:56 pm
PS:
the 4 points about the research on the customer and organisation of the sales copy were the best for me
May 7th, 2008 at 9:57 pm
Thanks for your great info Daniel – your call with David Deutsch was an excellent step by step instruction on where and how to start using the psychological triggers to engage prospects.
Best Regards, Dave
May 7th, 2008 at 9:57 pm
My aha moment: 20% words, 80% strategy.
May 7th, 2008 at 9:57 pm
Flowchart of sales steps coupled with statement of objective(s) for each step. Analysis to confirm that these objectives are being addressed properly, and extraneous stuff removed. “Anything not helping the sale is hurting the sale.”
May 7th, 2008 at 9:58 pm
You were very refreshing in addressing in the most practical way the human nature element of engaging and what gets results.
myspace.com/theparentplanet
May 7th, 2008 at 10:00 pm
The 5R teleseminar with David Deutsch this evening (May 7, 2008) was fantastic! Almost too much information, I fear I lost some good insights because I was so busy trying to take notes. My biggest “A-ha!” moment was when you talked about putting an actual photo of the product spokesman on the page, and how the facial expression should be friendly and smiling, and the spokesperson should be leaning toward the copy. I knew this from my graphic design experience but didn’t connect it to copywriting. Great tip!
May 7th, 2008 at 10:00 pm
Thanks for all the great info provided on the con-call this evening. The 5R system is brand new to me but seems simple yet powerful.
I look forward to trying out the ideas you have given me.
Thanks!
May 7th, 2008 at 10:00 pm
I’m sure the presentation had valuable information, but all-in-all it seemed not like anything that was to be helpful in itself, but stuff that was all geared toward you making a sale of your system. I would have rather received a little bit of complete information than a bunch of tidbits that have to be expanded on elsewhere…for a fee, of course. It did not inspire that all-important trust.
I guess the information about sequencing was the biggest aha.
May 7th, 2008 at 10:01 pm
Fast paced presentation with David D at the helm, but amazing clarity. Can’t say that i’ve ever heard a copywriter lay it out in such precise steps. Kudos for a job well done.
Can’t wait to implement the 5Rs to improve conversions on my book site immediately.
BoB
May 7th, 2008 at 10:03 pm
Thanks Daniel,
You have a Successful marketing plan that can only work when, not if you implement it.
Thank-You for your time and commitment.
Fonda
May 7th, 2008 at 10:07 pm
What a wonderful teleseminar… The information on what to place “above the fold” was a revellation. As Daniel spoke, I completely re-envisioned my website landing page and can’t wait to get the make-over underway. The first problem will be finding the right spokesperson–I don’t think my cat quite fits the bill (even though she’s part of “story”). Thanks Daniel, and Thanks to David Deutsch for making this great teleseminar available.
May 7th, 2008 at 10:11 pm
Lots of AHAs. Daniel.
Here are just a few…
Creating the HALO effect with a portrait (great specs) will build instant rapport with the audience.
KISS… or the slippery slope is another key.
Short, dedicated squeeze page to get contact info.
Thanks for a very polished and well organized presentation.
All the best,
Carroll
May 7th, 2008 at 10:16 pm
The 5R teleseminar with David Deutsch on May 7, 2008 was inspirational for me. I got my confidence up and my belief in what I could do, thinking about the process clearly as Daniel laid it out simply. This was an overview, he admitted, and he said I will really need the tools, so I know what I am going to get as soom as I can!
I got some good tidbits of information along the way. I will change some of my writing because of it, tell more stories, avoid textbook language, and make my web pages very simple with a very specific one step purpose. Excellent. Thank you so much.
May 7th, 2008 at 10:27 pm
Daniel taught me on May 7, 2008, that the writing accounts for only 20% of the success of a promotion, whereas the selling strategy accounts for 80% of the success. I also liked his “6 most powerful words” to include in a promotion, and his editing his draft to move each element of his draft into the best order to create the “slippery slope.”
May 7th, 2008 at 10:27 pm
Thanks for your incredible insight Daniel
Brilliant Call !!!!
I don’t believe I’ve ever been on a teleseminar
where I’ve become hypnotized by the flow of
the information being presented
Truly a refined definition of the meaning of an
audio presentation:”Effective Communication” at its best.
I loved every minute of it and could not stop writing, trying to keep up.
I learned a wealth of information today.
Thanks again for sharing your knowledge, wisdom, and experiences
Ernest Diaz
P.S Please send me the flowchart of steps coupled with statement of objectives mentioned
May 7th, 2008 at 10:33 pm
Daniel,
Your treatment of the 5R’s on David’s call was absolutely brilliant.
I appreciated your addition of of right way and right time in the extention of the message to market match concept. But the real A ha’s came in your treatment of the psychology of the right way to communicate to your audience as well the sequencing logic in the timing.
i had to get your product, although the ‘gems’ from the call alone were invaluable.
Thanks man
May 7th, 2008 at 11:26 pm
Thank you, Daniel, for an enlightening call. My biggest AHA! was the importance of the spokesperson. And not only a spokesperson, but a friendly-looking, trustworthy-looking spokesperson with positive facial expression and body language. The placement of the spokesperson’s position on the squeeze or sales page being important. I went to a Web site recently where a young blonde lady walked right out onto my screen and began talking to me! I was annoyed, because I wanted to read the page. Fortunately, she was deletable. Do customers feel this way, too? Is such an active spokesperson – who stays in the same position on a page (lower right corner) no matter how much the reader scrolls – annoying to customers or does this assist in conversion?
May 7th, 2008 at 11:37 pm
Mr. Levis,
Let me tell you a story of an individual that set out to start a business on the vast and expansive World Wide Web. In his search for direction he discovered in an Aha moment that is essential to any business online or off. Connecting with people personally with the right message,at the right time and in the right way.This certainly is part of the formula that can only lead to success.
The Internet is not so daunting when you bring it on down to the simple fact that all of us just need to connect with people by building a relationship based on value and trust.
Thanks Again,
David Berube
May 8th, 2008 at 2:38 am
Daniel,
I have not heard any other marketing expert mention that one should never make the assumption of a sale when writing the headline. While it seems like common sense, I can understand how one might be tempted to grab the attention of bargain shoppers.
Thank you for sharing your expertise.
May 8th, 2008 at 11:39 am
Right sequence,right factualand interesting material at the right time by the right person. How many A HA’s does one need.
May 8th, 2008 at 1:33 pm
Lots of useful information. Love the seminar. Good work, Daniel.
May 12th, 2008 at 4:33 pm
I learnt heaps. A few important points for us to action: using a spokesperson, talking conversationally, actually writing the copy as if we were speaking it, get the timing right… Thanks
May 19th, 2008 at 2:32 pm
Great information–thanks. I especially like the tip about “above the fold.”
May 20th, 2008 at 9:33 pm
Re: Interview with Simeon Rodger Teleseminar
May 20, 2008
Hi Daniel, Biggest AHA moment
I could leverage someone elses credibility & expertise by doing interview with them, and also
possibility of JV’ing with them!!!Thanks, Daniel
May 20th, 2008 at 9:36 pm
I am going to search for books on my specialty that are now in the public domain, co-opt them, interview experts in the field, and re-release the book with their added content along with a link for my information product (yet to be developed).
Many thanks – this gives me a place to start!
May 31st, 2008 at 6:09 pm
Loved the 5Rs and also love THIS blog post about rewarding people for posting (and building your list at the same time). Bravo!
June 9th, 2008 at 1:00 pm
My biggest “ahas” were some of your closing language on the call: equating the inability to make up your mind with believing it’s going to work, and the “notes won’t work, you need tools”. Nice!
June 9th, 2008 at 8:42 pm
I like the idea of giving solid content for free before going into the sales pitch. I’m working on implementing that in my own marketing. Kudos.
June 12th, 2008 at 1:05 pm
Truly appreciated the sharing you did today.
And thanks to David for arranging the call!
My aha moment was the idea of the trusted spokesperson, and how the reader must relate to that person. I suspect some web site owners, due to ego, only think that they are the only ones to be the ’star’. I do suspect that some may also use this in the wrong way by using ‘clip art’ models for banners and content that are not related to the author or company. This brings suspicion to me.
Again, I appreciated all your points and looking forward to implementing some the core concepts.
June 12th, 2008 at 10:04 pm
Many aha’s: questionaire on why they do or don’y buy; call for action; “what you say is more important than how you say it”; the message from a “known person”; stimulate curiosity and consider what do they need to believe to buy my product right now?
Probably I was the only one in the call that does not have a web page nor a product to sell online yet I want to learn because I want to do it and for now I will put it to practice with my direct sales.
Thank you much, I truly appreciated the call.
June 23rd, 2008 at 4:45 am
My biggest “aha” was to tell a story, rather than blurt out facts and figures.
August 5th, 2008 at 8:42 pm
my favorite part was your advice about how to use the spokesperson! thank you!
August 5th, 2008 at 8:43 pm
my favorite part was the about how to make use of the spokesperson!
August 5th, 2008 at 8:43 pm
Aside form getting the timing down, this is the best gem:
Have an image of the spokesperson above or as close to the fold as possible, smiling, image to the left, shoulders to the right, leaning in.
August 5th, 2008 at 8:47 pm
Thanks Andrew Cavanagh and Daniel, interesting stuff.
You had some valuable free info there, and I picked up a few things I’ve never heard before (which is great for a free teleseminar).
A great one was how to position your spokesperson using graphic design elements and using photos of that person – which I’ll look to implement immediately.
August 5th, 2008 at 8:48 pm
The idea of telling a story to help cement facts and ideas is a great concept to use.
August 5th, 2008 at 8:49 pm
Absolutely inspirational, the concept of using a spokes person on a website in manner of which you speak. It was more than more than enlightening. and was kinda like looking for the keys only to find them in my hands .
Thank you for turning on the lights .
August 5th, 2008 at 8:52 pm
“Walk around to the other side of the table and sit down right next to your prospect.” Wow! That’s in a nutshell. I will forever and a day, from here on out focus fully on implementing this extraordinary insight.
August 5th, 2008 at 8:53 pm
Just listened into your 90 minute program and found it incredibly valuable. I have purchased your program too, thank you. I particularly liked the information on how to make the spokesperson more compelling and appealling.
I can’t wait to dive into the actual full product and start making it work for me.
Shelley
August 5th, 2008 at 8:53 pm
Love the call
Squeeze page good information
August 5th, 2008 at 8:54 pm
great call love the
August 5th, 2008 at 8:54 pm
Thank you for a very informative teleseminar
August 5th, 2008 at 8:54 pm
Lot’s of good points, but the best was just how important sequencing is. And the application of direct response to offline businesses was really helpful.
August 5th, 2008 at 8:56 pm
Wish the call could have been to get more ideals
http://1millionDollarsinGoogleadsfree.com/gway63
August 5th, 2008 at 8:58 pm
People act on emotion and justify with logic – I knew that b/c I do that! Using a spokesperson was my biggest aha moment. Second was the storytelling. I plan to incorporate both of these, plus other tips, into my webmarketing asap. Thanks for the great info.
August 5th, 2008 at 9:04 pm
Thank you for a great teleseminar.
I am not selling a product online, but as a consumer advocate I am selling ideas to my audience, which is politicians, bureaucrats, standards bodies and policy makers.
I have been applying copywriting tactics with this audience with great success, but when you said the six most compelling words are, “Let me tell you a story…” I immediately thought that that is a key area I could (and will) use much more effectively.
Once again, “Thank you” to you and Andrew for an entertaining, stimulating, and educational call.
August 5th, 2008 at 9:09 pm
I got in late but it what I heard was great advice for anyone with a website.
I now have to go to work changing mine.
I hope you will repeat.
Jim Stiner
August 5th, 2008 at 9:10 pm
Very helpful actionable information Daniel!
My big insight was the realization that I may be able to outsource the ‘technical’ web/net aspects and I can do what I do best, which is obtain new clients.
You can imagine what I feel like being an old-fashioned direct sales guy for 20 years, having to learn “as you go along” and continuously play catch-up to the web/internet world online! Many of the things you talk about, seem secondary nature to me (probably as a result of my selling background), for me, it’s the ‘how to’ technical aspects that are the ‘boulder’ in the middle of the road for me.
Thank you for your informative call, I’m looking forward to learning your system.
Jerry
August 5th, 2008 at 9:14 pm
Loved the call.
Thank you Andrew and Daniel for the most informational teleseminar I have ever listened to live…
You are so right about gathering information(audience). I believe that is the most important thing that any marketer should do…
Thanks again,
Mark
August 5th, 2008 at 10:16 pm
For me, as I’m starting out, this teleseminar was so jam packed with gems and pearls that I find that it itself is sort of a prospecting and online selling mini-course.
I, too, don’t have a product to sell yet, but I’m learning, and the information you covered will greatly help put me on the right track.
Thanks so much Daniel for the immensely eye opening information.
August 6th, 2008 at 3:08 am
The biggest “Aha” for me was a toss up between the importance of the spokesperson and the revelation that longer sales copy is counter productive on a squeeze page. Thanks much for the insight.
August 6th, 2008 at 3:59 am
Listening to Daniel talk about systematizing the sales flow was less of an epiphany and more of a kick in the pants. I’ve been too relaxed in building my sales funnel ever since I started doing “Offline Gold” style consulting. I come from a sales background, so the idea wasn’t new. But I obviously needed to be reminded.
Thanks, Daniel. I plan on using everything I learned on that call.
“Vinny Lingo, marketer. A man barely alive. Gentlemen, we can rebuild him. We have the technology. We have the capability to build the world’s first bionic marketer. Vinny Lingo will be that man. Better than he was before. Better, stronger, faster.”
August 7th, 2008 at 4:54 am
having the right spokesperson on your website – people respond better when they feel they are hearing from a “real” person
I will be recommending my employer change their home page content and possibly their picture and placement
August 7th, 2008 at 10:26 am
My biggest “aha” moment was the realization that you don’t only have to say all the “right” things, they also must be in the proper order… one which addresses the prospect’s concerns, fears, objections, and so on.
August 7th, 2008 at 5:37 pm
Great Call…Fast and Furious!
The greatest nugget I got was how each R is impactful by itself but by combining them, the synergistic power they create.
Thanks,
Dave
August 7th, 2008 at 7:59 pm
Two things really stood out to me. One was the story by Joe Vitale about the blind man in Tuscany. The other was how in order to grow your business the best way is to produce spectacular results for your clients. Thanks for the cool interview.
August 11th, 2008 at 8:36 pm
Great call, Daniel!
The “aha” for me was creating a stream of acceptances, so that the customer’s existing beliefs are affirmed and extended. Great point!
Thanks for the information!
August 11th, 2008 at 8:49 pm
You do seem to have the key to generating responses.
August 12th, 2008 at 9:33 pm
Thanks for the giving spirit. I had enough lights go off that my light bill will most likely double this month (LOL)
Again thanks
August 12th, 2008 at 11:32 pm
Visit blogs and forums for frequently repeated words… aha!!!
August 13th, 2008 at 8:27 am
Nice one. Great quality information on how to get into the prospects (and your customers) minds in a step by step easily digestible way.
August 14th, 2008 at 1:27 am
Great Interview with Terry Dean. Powerful information, the best gem was the linear stream of acceptances. The example of Sandy was very helpful.
August 16th, 2008 at 6:06 am
so interesting i bookmarked your blog, thanks.
September 9th, 2008 at 8:27 pm
Great call! Definitely had ‘a-ha’ moments about storytelling, squeeze page lengths, and speaking to the right audience in the right way. So much valuable info! I was actually writing web copy as I listened, and it helped me immensely. Bravo!
September 9th, 2008 at 8:29 pm
Many great bits of information.
I especially like how the 5 “R”s were stated and explained.
I also like the the information regarding the length of the Squeeze Page
September 9th, 2008 at 8:37 pm
Thank You! Daniel & Troy for a fantastic call! I received a huge amount of valuable information that I can start using in my business tomorrow. It easy to see that your 5 R system quickly increases sales and lead generation.
I’m looking forward to your highly valued coaching package! I’m sure by the end of the month your expert advice and coaching will have easily produced many times the investment of your course.
I came up with 5 ideas and strategies that will totally turn around the way we are doing some of the things in our company.
Thanks again,
Joseph
September 9th, 2008 at 8:52 pm
Story telling was a phenomenal tip and the importance of flow-charting the sales sequence. Thanks for a great call — looking forward to the rest of your materials!
Beverly@CopywritingForCoaches.com
September 9th, 2008 at 9:19 pm
Absolutely fantastic: visited your site
and will be reading your blog on a regular
basis.
Thanks…and more!
September 13th, 2008 at 11:35 am
Does anyone know where I can get a complete list of Google’s latest rules on squeeze pages? I know there was a change about a year ago. I couldn’t find it on their site or by googling it!
September 16th, 2008 at 1:33 am
The whole accurate thinking process and sequence of steps covered un your 5 R’s is an amazing eye opeing and phenomenal ah-ha, however wraping it all up together with viability research sealed the deal for me. Thanks a bunch, Daniel.
September 21st, 2008 at 10:11 pm
Great teleseminar. It was a pleasure listening to you.
September 23rd, 2008 at 8:23 pm
Hey Daniel,
Great call, you really provided a lot of great tips on the call.
~Brett
http://www.FreeTrafficBigProfits.com
September 23rd, 2008 at 8:28 pm
wow- what a great call!
I had no idea that the best squeeze page should be almost completely above the fold…
Great information for keeping focus on the reader and how to write for the reader, not yourself.
Thanks very much Daniel- although I’m a newbie and haven’t heard you before, you have a very relaxed comfortable approach so I’m sure your writing is the same….you made me a believer!
September 23rd, 2008 at 8:37 pm
Daniel:
I am brand new to internet marketing and overwhelmed by all that I need to learn. I found your presentation very helpful and encouraging. You biggest “AHA” point for me is to use a call to action, starting with little ones and working up to the final one–closing the sale. I think this will be one heck of an adventure! Thank you!
–Linda
September 23rd, 2008 at 8:51 pm
Daniel,
Great call. My big AHA was when you talked about buying a car, getting a root canal and meeting your audience at their point of belief.
http://www.bulletproofshoes.com/
September 30th, 2008 at 10:40 am
Great call! Ya, entering in the mind of your prospect is a super powerful concept – thanks!
September 30th, 2008 at 1:29 pm
Good informatin that we can use today. Thanks, Daniel. My ah-ha moment included two:
1) As a former journalist, the phrase “above the fold” was right on target with print or web content
2) We must project the real person behind the curtain or all the smoke and mirrors will be utterly lost. Define your personality to help your customer/client bond with you.
Thanks.
October 1st, 2008 at 8:51 am
unique insight for me is
a.I clearly articulate Jay Abraham’s strategy of preminence from your catscan onion-peeling approach about client relationship.
b. how that impacts on revenue particularly from a branding standpoint of being clearly able to deal with client’s frustration
October 6th, 2008 at 10:18 pm
Dear Daniel,
I was very interested in the pitch in the end, actually. That itself is a study of copy for me.
Be Well,
- Tian Yan
October 7th, 2008 at 10:05 pm
Hi Daniel,
I realized how much people enjoy stories. How they connect with them and relate to them.
So my big Ah-ha is: Can I do this? A person
who has never been able to tell a good story.
Heck, I can’t usually tell a joke without messing up the punch line.
This is so important and I urgently need to learn how to tell a good story.
Thanks,
Tammy
October 8th, 2008 at 12:13 am
Hello Daniel,
Hey, this is super-powerful stuff. Stuff I have not seen anywhere else.
My Ah-Ha moment came when you explained all of the subtle and less-than-obvious things going on in a prospect’s mind when they are arriving at a buy-no-buy decision. And more importantly, how to influence that decision.
Neat!!
George Ellis
October 8th, 2008 at 4:28 am
Let me tell you a story…
October 9th, 2008 at 5:21 pm
Outstanding material; “aha moment” when you talked about sequencing…
October 9th, 2008 at 5:22 pm
Outstanding material; aha moment when you discussed “sequencing”
October 16th, 2008 at 8:27 pm
aha! thanks for an enormous amt of valuable info…
none stop notes for an hour and a half…. wow! action rules!!
October 16th, 2008 at 8:28 pm
Daniel it is hard to choose from so many nuggets. Either the 3-line squeeze page with form above the fold, or else that every commo should do 3: stimulate curiosity, excite self-interest, and build credibility (if I got them down right).
Thank You
Emergency Survival
October 16th, 2008 at 8:33 pm
The tips you gave both in the video provided ahead of time and also during the call were insightful. I will work the next few days to implement just some of the tips. I can hardly wait to read the rest of the material.
Thank you for taking the time to share this with us.
October 16th, 2008 at 8:35 pm
The biggest auh ha moment was the additional information to add to the squeeze page and the sequencing. I think this will make all the differenc in the world. Thank you for sharing so much information.
October 16th, 2008 at 8:41 pm
Concept of me (the seller) as trusted advocate for the buyer.
thx! –emk
October 16th, 2008 at 8:42 pm
Particularly appreciated the emphasis on good, clean writing. Your analysis of desirable “rhetorical flow” (in part, your “sequencing”) was clearly stated as is, I suspect, your copywriting.
Pleased to have made your acquaintance.
October 16th, 2008 at 8:54 pm
Meeting the audience at the point of belief was a particularly worthwhile discussion for me. I immediately connected it with several positive steps I could take right away to increase conversions.
October 17th, 2008 at 10:55 am
I loved the part where you said “People buy results – not things”, and “Sell outcomes, not features”. Concise and profound!
October 17th, 2008 at 11:02 pm
Thank you Daniel, this was great information. I took notes like crazy. For me, the real “aha” moments came when you talked about “gradualization,” and editing for confusion and boredom. Your insight into the psychology of human motivation is really remarkable. I’ve enjoyed your work for years, and this was top-notch.
Marc
October 20th, 2008 at 6:38 am
My ‘aha’ moment was that you need to “inject personality and humanity into your web marketing”. Thank you
October 22nd, 2008 at 7:54 am
I took copious notes about your 5R marketing system and thought it was right on the money in numerous places. I think the biggest impact it will have on our upcoming website revamp is in having a “spokesperson” for our site. We have recently added some video clips, but now I want to add more pictures of us to the site – after all, it’s our team that makes us special in the UK print world. (Our tagline being “Because It’s More Than Just print…”)
October 22nd, 2008 at 2:12 pm
The first question I had at the beginning of the audio recording (with glen) was who need another copywriting course anyway.
Towards the end of the call it somehow disappeared and believe me, I don’t think I easily persuaded.
The Power of gradualization as a powerful tool to open somebody’s mind to a proposition.
Power of sequencing!
Amazing stuff.
I enjoyed your timeless persuasive story telling techniques.
Somehow towards the end, you were able to convince me that your system is entirely different from those other guru’s out there.(I never knew they hire drunks to critique sales letters.) You not serious with that are you?
October 29th, 2008 at 6:07 am
It’s unfortunate I miss the tele-seminar, but from the time I started reading from Daniel, I can only say I missed a lot.
November 9th, 2008 at 6:10 am
I have got an assignment on What Levi’s have to customize the product will u please kindly write me the website for this
November 20th, 2008 at 9:08 pm
I found your webinar to have a lot of interesting information on from finding the right targeted market to getting them to become a buyer. I believe that your aspect of telling a story does catch the attention of your prospect. I am just at the point of getting traffic to my sight and feel that I can beneficially use everything you said in order to make that happen. Looking forward to using your techniques to get traffic faster!
Thank you so much for your time and such a great webinar!!
I only wish there was a link that I would have obtained to be able to see what you were posting, I was only able to get the voice on the media player. I received the late email but it only allowed you to register and I had already done that.
Thanks,
Pamela Crawford
November 20th, 2008 at 9:38 pm
good information
November 20th, 2008 at 9:42 pm
Great Call. Looking for more “edges” to use to eek out more leads and sales.
November 20th, 2008 at 10:18 pm
Great teleseminar! I am a newbie to IM and I often feel overwhelmed by material. I have set up my site and am wondering why my conversions are so low. I love these great tips. I will be reviewing them and implementing them. My biggest AHA moment is the the issue of attractiveness. I have encountered this in real life. It seems that genuine smiles are lacking these days. I have met someone who smiles through their eyes and it is the most captivating feeling when those eyes are looking at you. It is very magnetic.
I loved everything you said. Even the way your information was presented and the tone you used.
November 21st, 2008 at 9:48 am
Really liked the info about how people buy from people, and how they buy results! Back to the drawing board! Thanks!
November 22nd, 2008 at 2:09 pm
The presentation was easy to understand and filled with more “aha” moments than I would like! Why? Because I thought I had incorporated everything I should in my web site copy and now I feel it’s lacking.
I didn’t present the problem that advertisers wrestle with as well as I should have done.
I especially liked the part about projecting your personality into your salesmanship.
My “aha” moments pointed out where I could improve my web site copy and I think that’s great!
Thanks Daniel
November 29th, 2008 at 8:03 pm
Still delighting in your wisdom. Big aha moment was in your presentation format.
Thank you.
http://www.adhdparentingtips.com
December 3rd, 2008 at 11:17 am
see i have never sween anything this good ..fact is copy writing is the key behind sales …have a bad sales copy and you know you are not going to make more sales …..look nat the right places for the right things….GET A GOOD SALES LETTERS
December 25th, 2008 at 3:13 pm
“Excellent guidance from an expert.” Howard Stephen Berg–The World’s Fastest Reader (Guinness, 1990)
January 7th, 2009 at 9:58 pm
I lost my husband suddenly about 3 years ago and have been trying to find a way to generate an income from home. I have been trying to market using the internet for almost two years and feel like I am throwing money away for the lack of results I have gotten. I listened to your 5R Bootcamp tape this morning and really wanted to know more about this system. After attending the Webinar this evening I love what you said about keeping the website simple, creating tabs for each page, stimulating curiosity, interst, and belief. Your discussion of how to research the target audience using blogs and forums and putting the information in a spreadsheet was brilliant. I have just accepted your special offer for “Doug’s friends” and have downloaded the soft copy information. Thank you so much.
January 8th, 2009 at 9:43 pm
It was a fantastic and informative teleseminar – one of the best I’ve ever been in. It’s clear that you know you’re stuff inside out and even the way you speak just reeks of copy writing mastery.
Thanks!
Dima
January 8th, 2009 at 9:45 pm
I realized tonight I’ve heard this teleseminar before, from you, but it’s like watching a good movie again and again… you always discover something you missed before. So, while your 5R system is making more and more sense to me, a new AHA moment for tonight was that storytelling is more effective than listing benefits and features. Also, that it’s OK to say “I” and not “we.” In fact, it’s better! My action step will be to review all my websites and implement these concepts into each one. The last time I did that, sales jumped about 100%. Thanks again for sharing this valuable information.
January 8th, 2009 at 9:49 pm
Very good info especially about defining your spokesperson and/or persona to relate to your audience. I like the idea of using props to support the message of what you are trying to convey. ie fun on retirement.
January 8th, 2009 at 9:58 pm
After listening to your presentation my big aha moment came when it dawned on me that I don’t know what the heck I’m doing when it comes to copywriting and the art of persuasion. That’s why I just ordered your 5R system. I’m in a dire financial situation presently so I figure I need to at least try it and go down swinging. With the money back guarantee there’s really nothing for me to lose. I just finished downloading the soft copy and I’m going to jump right in and pull an all-nighter if I have to. I would like to thank you in advance for getting me over the mountain!!!!!
January 8th, 2009 at 10:03 pm
I enjoyed listening to your webconference thanks to yourself and to Lawrence.
I am new to this. I know what I want to do and achieve but not how to go about it. My present website is a mishmash of various programs put together with others as a team and designed by our team leader.
I have also joined a few affiliate programs and have other products that I want to present and promote but do not know how yet. With this in mind, I have taken up your offer and look forward to learning how to be an extremely successful internet marketer under your guidance
January 9th, 2009 at 10:23 pm
hi
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good luck
January 10th, 2009 at 12:01 am
To be a Copywriter. A noble aspiration.
Giving to others that which will allow them to believe in themselves. An honest gift.
Teaching the steps to insure the art of the dance shall live on. A life long dream.
Truly making a difference. My wish fulfilled.
Do you hear the music?
Help me to share.
Thank you
William
January 10th, 2009 at 8:57 am
Hi Daniel,
Thanks for the webinar. My biggest takeaway is the sequence of the sales message. I think it really clicked when i think about how you talk about how I must create my headline based on what they believe right now…and expand on that.
January 14th, 2009 at 12:00 pm
I need your course because we have been direct mailers since 1995. We are way behind the curve on internet marketing, email marketing with JVs etc.We have recently signed up 4 MDs to represent our products in direct mail, catalogs, emails etc.We want to exploit all the social networking sites, links to others, affiliates, email, videos,etc, but we lack the specific know-how when it comes to the internet.We are proceding, however it has been an uphill battle. Perhaps your course would help us achieve our true potential.
January 15th, 2009 at 8:56 am
Great stuff guys.
The bigest AHA was the idea behind Gradualization. Guess I have to go and buy a copy Gene’s book now!
Thanks for an interesting call.
January 19th, 2009 at 6:58 pm
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Your Future Employee Income Alternative Guru
January 20th, 2009 at 8:51 pm
I am a Construction Consultant(ProCon Business) and I have done projects from Wisconsin to Georgia,plus several in the Carribean. I promised my wife I would relocate, to a town in South Eastern,IN.to facilitate her Music Ministry career,this time.
I must start a New Business entity from the WEB, THAT WORKS! With a successful WEB BUSINESS I would succed and I could asist other members of this Ecconomically Challanged Town.Thank You in advance.William Lawrence
January 22nd, 2009 at 2:38 pm
Your call this afternoon was awesome. It was very interesting.
January 22nd, 2009 at 2:40 pm
Thanks for information you gave at Martin’s call this afternoon. Good work.
January 22nd, 2009 at 2:42 pm
I have been exposed to this same presentation in the past and amazed about the strength of the content. To be honest the whole presentation is one big aha moment.
January 22nd, 2009 at 2:44 pm
One of the most packed calls I’ve heard – had to leave in the middle for a meeting and I do hope you’ll post a recording. The biggest takeaway was it’s 5Rs, not 4Rs. Timing is almost always missing in other programs I’ve studied.
January 22nd, 2009 at 2:53 pm
My “AHA” moment was when you reminded me that the most powerful and effective way to capture a target audience’s attention is to begin with “Let me tell you a story”. I will be sure to utilize this technique in my business – presentations, analysis, etc. Thanks.
January 23rd, 2009 at 10:40 am
Great call!
The 5 R’s were very well thought out. I especially like the fact that you are starting in the middle of the equation and working back to the front. Identifying your ideal target market is the first and most often overlooked step. Then determining what their wants, needs, desires as well as the questions, problems and challenges they’re facing are is next. You can’t very well solve a problem (craft a marketing message) that will resonate with your market and compel them to respond if you aren’t talking to them about something specific that is troubling them.
Very good call… appreciate your help!
January 25th, 2009 at 12:41 am
I need this because it will change my life! Is there a usb-skull adapter so I could input much quicker? I hope to win it, and use it…
thanks,
roger osborne
January 31st, 2009 at 8:10 am
Using a spokesperson on your web was a real eyeopener.
Also telling a story to open up the customer.
February 2nd, 2009 at 8:19 am
#1 AD. the majority rules..
Savings with anger attached they can visualize this as pertaining to there mental state.
John
February 5th, 2009 at 9:38 pm
Got in late for the call so had no Aha moment as yet.
The 5rsystem.com site says Shopping Cart has expired – I take it that you are no longer taking any orders.
Ah…next time perhaps.
February 5th, 2009 at 10:46 pm
My ‘aha’ moment was that there is a comprehensive “system” available that can be used to increase your internet marketing efforts.
February 6th, 2009 at 6:33 pm
Frankly, I’m enjoying reading the different strong opinions about your “better ad!”
-Also to recap the benefits and social proof on the order page yikes! I haven’t been doing that.
-Gina
February 7th, 2009 at 10:12 am
I liked the car sales example of what a buyer is thinking and what you want them to think and what to do to get this transition.
February 7th, 2009 at 11:02 am
Reminded me to pay more attention to sequence of sale. And testing short squeeze pages.
February 13th, 2009 at 3:19 pm
Daniel,
Please forgive me for my hastily typed comment.
Many internet marketing “gurus” have preached the necessity of getting into the head of your prospects. I accepted it as gospel the first time I heard it even though they never fully explained how.
I have to admit, I have never seen the subject put in such a systematic way as you have described in your teleseminar.
Now I Keep the information I get for market research from monitoring forums, discussion groups and newsletters in a spreadsheet with categories for pain points, desires, and highlighted statements.
You were right, after doing the above, the salesletter practically wrote itself.
Thanks!
February 25th, 2009 at 7:06 pm
Great Great Call I was very interested in the story telling vs selling. People get so wrap up in selling that they forget about the buyer.
Sending everyone lots of love and all green lights!!
Thanks again
April 2nd, 2009 at 8:05 pm
Wow, Just listened to your teleseminar with Mike Capuzzi. Powerful and humbling. The 5Rs, I can only dream that I can capture 10% of this!
http://www.captureprofits.com/blog
April 3rd, 2009 at 10:12 am
This was a great teleseminar.
Any breakthrough info? NO
What was so impressive is the way Daniel compiled everything into a easily to understand system. As usual, great work Daniel…
I’ll buy this…
April 3rd, 2009 at 3:32 pm
The best info I have ever heard on a free teleseminar and I have heard tons from mega gurus!!!
April 14th, 2009 at 3:35 am
Excellent review – just packed with information – I really appreciate the level of detail, for example exactly what type of picture for the spokesperson – I will be testing this against my control pages ASAP
April 19th, 2009 at 9:06 am
Really liked the insight as to spokesperson photo & framing -
Also on sequencing, the removing of the “Save $250″ from the headline because it pre-supposed a purchase the prospect had yet to be inclined to make – very good.
April 20th, 2009 at 12:09 pm
50 to 70 percent sign up rate for your initial offer? incredible
June 1st, 2009 at 7:04 am
Change is hard, but is something all of us face. I will change my life one way or the other for the benefit of as many people as I can touch and myself. Having been through the ropes on some courses that either did not make sense even though I tried will all of my understanding to make them work, I’ve come to the conclusion that there must be an integral model to follow and modify it as the situation warants. I’ve studied people like Frank Kern, Ed Dale, Dan Raine, Eben Pagan just to name a few. I subscribe to many blogs on both personal and professional levels for the improvement of my life and how I might help others. I firmly believe that if you want to affect change you must first change yourself, then you can change the situation for others. But in changing yourself you must interact with others to allow that change to happen. Change does not happen in a vacuum. So it is with this mindset that I think that I am viable candidate to gain access to this information for evaluation purposes and possible execution. My time is very valuable to me and having read many things about IM theory and applied some that made sense to both my limitted budget and time, I’ve seen some reward when the fullness of my mind was engaged.
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Let’s see…emotional content filler.
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I am father who, after serving in four major conflicts and was in the Pentagon when the plane hit, was medically discharged from the military after 17 years with no possibility of retirement. I have debt to my eyeballs that was in the process of being paid off prior to retirement from said service, when I had to decide the rest of mine and my families life inside of 40 calendar days. I chose to come to job rich area, Washington DC. The trouble is it was the peak of the housing market and even rentals were hard to come by. I spend most of my separation pay on getting a house and certifications to get a good paying job (or so I thought at the time). During the past three years things have gotten harder to make ends meet, but I am determined to make it on my own because I understand clearly that to be rich, you must own and run your own business. This is funadamental to my core beliefs.
I will succeed regardless if you give me access to your material, it is only a matter of time and timing. At the age of 40, I see life slightly different. With a wife and two children even more so. This is the reason I think it so important to secure a solid foundation for my retirement, my childrens education and my wife to live comfortably without the need to ever work again.
June 9th, 2009 at 9:34 am
Hi, Daniel,
I´m glad to be on your info-list, because I like being reminded from time to time to get in gear with some new thougt. Even though I didn´t buy some of your offers right now, someday I will.
I didn´t attend on your calls or video-conferences up til now, because of the time! 8 pm on the east cost is 2 am in the morning over here in germany. So here is my wish: Can´t you do something in the morning hours from time to time, because that would be in the evening in Europe.
Thanks for listening
Mike
June 12th, 2009 at 1:04 am
Hi Daniel,
Incredibly insightful information. Thank you.
My biggest take-aways are the concepts of using story telling and gradual one-step-at-a-time persuasion techniques to subtly sway your prospect into an agreeable state of mind.
June 16th, 2009 at 7:17 pm
I spent the next three days after seeing that seminar transcribing and adding my own notes for my present projects.
Of course we’re itching to know the other 17 questions and various tests and marketing methods you use.
Knowing the desires of that lusty credit card wielding bunch is essential and for me, the information I lust for most.
Steve Newdell 2009 @ yahoo
July 2nd, 2009 at 6:14 am
I’m Fadhil who is a sole breadwinner for my family. Trying to find opportunities to succeed in internet marketing. I’m from Singapore, with no one to guide me. My salary is my only survival for my family. No matter what i will try my best to succeed.
July 26th, 2009 at 10:52 pm
The web site i found recommended by ‘Costa Rica HQ’. I’m really impressed by reading the Forbidden Tips for Key of Success. Though, its very close to human pshycology but sometime we ignore and run behind beyond our goals.
‘m fully agreed in key#.4 ‘Desirability is a social illusion.’ We need to assure ourselves the desires we are looking for rather where the people gathered and running.
These are afew tips but more coming soon and ‘m waiting for.
August 17th, 2009 at 1:26 pm
I love the way you broke down and explained “The Right Message”. I look forward to implementing this right away!
August 27th, 2009 at 6:28 am
Video and more importantly, the delivery was very clear..
From teh vast amount of info available, this roadmap with the particulars of what, why, where when and why is excellent for starting and following a logical manner and thought process…
September 11th, 2009 at 10:22 am
Daniel:
I did enjoy the great videos on the 5R system, you shared in your ezine.
Randy
October 3rd, 2009 at 10:37 am
I’m absolutely hooked. I DO identify with you. You’re my kind of teacher and friend. I also think you know sales and marketing “why they buy” psychology better than any other writer I read — and more to the point you explain it very clearly. Our friend Clayton teaches but saying “resonant emotions” doesn’t tell me enough. I’m saving everything here to rethink and plan to buy your courses soon — NOT because I want to eat out of your hand — because I believe they’ll help me be the best marketer in the niche I want to reach.
December 26th, 2009 at 11:23 pm
With due deligence, I have been writing and studying internet marketing techniques for some time.Now it is time to put all the pieces together and put my knowledge into practice.
Like 40 million other Boomers I am uncomfortably retired
Goal #1 is to make a comfortable residual income so that I can be my best testimonial
Goal #2 is actually this is my primary goal, which is to use my experience to aid and guide others in discovering their passion and making a comfortable living using internet marketing techniques
Wes Thomas
December 30th, 2009 at 10:32 pm
Interesting predictions. I look forward to reviewing the how to attract lusty swarm of cc buyers.
February 4th, 2010 at 1:59 pm
The gravity of the message for me is: the significance/importance of the element of emotion that’s needed to “engage/convert” your “target audience.”
February 10th, 2010 at 8:52 pm
The video doesn’t work for Paul Dealmaking strategies, I would like to know more about Deal making.