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Transform Your Web Presence into a Precision-Crafted Perpetual Money Machine
By Daniel Levis | August 28, 2008
Now that you’ve watched the video overview of my 5R Web Conversion System, please help me to make the next release as valuable to you as humanly possible.
Give me your comments about the video, and tell me which of the following areas you need most help with to take your online conversion numbers to the next level.
Right Audience – Do you need to step back and re-evaluate your target audience? Are they really the people you should be targeting? How much more could you sell if you could crawl inside the skulls of your perfect prospects to find out what they really want?
Right Message – Are you aiming your sales message squarely at the sweet spot of desire? Do you need practical tools and training to identify and activate the emotional triggers that will inspire your specific audience to massive action?
Right Person - What are your biggest positioning challenges? Do you need to build stronger authority… establish more trust… and create a closer personal connection with your target audience?
Right Time – Are you sequencing your sales message properly, harmonizing it with the dominant emotions and beliefs of your target audience? Could you be doing a better job of preparing your prospects to believe your biggest claims before you present them?
Right Way - Is your copy dull and unfocused? Do you wish you could get your sales message across with greater clarity and persuasive punch?
Unload with your toughest challenge in the comment box below. If you’re not already on my list, be sure to fill out the sign up box to the upper right so I can notify you when more training becomes available.
Topics: Uncategorized | 168 Comments »
August 29th, 2008 at 4:05 am
Thanx Daniel, good tips for me
September 6th, 2008 at 3:19 pm
I have had buyers for my information products (special reports and e-books), but not as many as I want and need.
The two areas that I feel I need help on are your Right Message and Right Time.
Thanks for your brilliance!
Chris
September 9th, 2008 at 4:59 pm
Hi Dan,
I really enjoyed your video, a lot
of things made a lot of sense to me,
and it made me look at copywriting in
a fresh way.
I really liked the stuff on research, and
the case study about the catholics belief
system, was highly entertaining…
good stuff!
Thanks,
Jeff Davis
September 9th, 2008 at 6:28 pm
Thanks for the video, I think my biggest step I have trouble with is step number five, not because it’s rambling, long copy, but because it’s too short and it doesn’t really tell much of a story (i.e. it just goes right to the facts).
The only suspense I create comes from telling what the price is, by dropping hints at the price only when I’m getting ready to say it and than going down the latter until I say the price. (I used this on a squeeze page by starting at $100, than I go all the way down to $10 (in the process I say “I won’t even charge you $10″). After that I say “ok ok I hear you all moaning, wondering what the price is for this valuable opportunity, so to make up for it, your name and email address will be sufficient payment”. If you click on my name, you will see the original squeeze page, to see the updated page (when I do get it updated, that is) go to http://www.myinternetmarketingtipsonline.com
September 12th, 2008 at 10:39 am
Thank you for the excellent video!
It’s time for me to stop dawdling and put the info into action!
As usual, time spent studying your words has been valuable.
Now I have to DO IT!
September 22nd, 2008 at 11:03 am
This is a somewhat subtle, but very important point. In order to know what is motivating a target customer I have to put aside my own personal motivations. I cannot assume anyone else thinks like I think, emotionally or logically. And I cannot assume that their character is similar to mine. Peeling off my “self” and getting into the self of another person is, for me, the most critical part of the marketing process. What, besides observation and discernment do you suggest to facilitate this first, most important “conversion”?
September 22nd, 2008 at 3:21 pm
An absolute wealth of information. I am very pleased with your presentation and will take it to the next level.
Thanks for all your work.
October 6th, 2008 at 3:25 pm
The process you outlined is a lot more rigorous than anything I went through with my site so far.
I could do a better job at each step of your process.
So I’d say my biggest issue is lack of focus, rigor and structure in my work. Therefore I could benefit by starting at number 1 and researching the market in more detail.
October 7th, 2008 at 1:32 pm
Excellent video, a mountain of information. Although I could use help with each step of your system, I find that, like many copywriters, getting the background and motivation of the targeted audience can be one of the most difficult steps.
Secondly, I think that writing copy that tells a good story without becoming full of hype like many sales pages are is a big one.
I’m glad that I found your website. You can thank Michael Fortin and Clayton Makepeace for that.
October 14th, 2008 at 12:24 am
Great video, super content, Daniel. I’m a longtime marketing consultant who was IBM’s first official online PR representative in the early ’90s, and yet what I STILL struggle with is the process of putting it all together in a structured online form.
In other words, what should the landing page look like? How do you find the right picture to match your headline? Where is the sweet spot between too narrow an audience and too scattered a message?
I joined StomperNet, and although it’s all great information, there’s too much and it’s not documented well. I need more examples of complete, successful campaigns (what keywords were targeted, what ads were used, what the landing page looked like, what the e-mail series said, what was being sold, and so on – for things other than Internet Marketing pitches).
Thanks,
Dave
October 14th, 2008 at 12:47 am
I think I spend too much time conveying what my product is and not enough time conveying what it does for my prospects.
Even though I have heard this message a thousand times before, your method of teaching made it clearer. Thanks
October 14th, 2008 at 1:18 am
I need to focus on the right Audience rather than being too inclusive at the beginning. Then I need to adjust the message so the promise makes sense to my target audience.
It was very helpful to watch your video and realize there are logical steps to creating a successful selling web site.
Thanks…
-Gene
October 14th, 2008 at 2:28 am
The insights of you video where fantastic. I appreciate how everything was laid out step by step. I need help in defining the best audience (children, parents, single women, seniors)for a Martial Arts School at this time. In this economy I believe its children. Do I market directly to them or to them and their parents? What is the right message or messages.
October 14th, 2008 at 3:23 am
Brilliant video. I like the bit about identifying the existing beliefs and extending from there. I also enjoyed the information about storytelling and how people react to it and how to build information into the story to get the prospect to react.
October 14th, 2008 at 4:49 am
You highlighted the importance of research followed up with story telling using sensory language – this is what I need to work on. Maybe some more eg’s of this for different industries & products. Also a guesstimate of how much time I have to hook my prospect
PS – liked the use of the mind-map
PPS – could use more graphics to continue to engage visual learners
October 14th, 2008 at 4:53 am
Thank for unveiling your 5 R system. Even though I am a marketer myself, I struggle with creating a message that bridges the gap of acceptance. This is partly down to the way I buy and it is different to other people. I have to get out of my way. So, I would like to know more about the steps and preparing the copy so the reader is taken across the divide to spend money, sorry, achieve their dreams!
Taking a step back, exploring in more detail the right message and the use of emotional satisfaction. One of the struggles is making sure I am speaking in the voice of the customer and their drivers and this differs from US citizens to UK and Europeans…
I have a research background but with my own clients, it is really the research that tricks people up. They don’t know how to do it, what to ask and lack the confidence to try it… but again this may not translate to the US market.
I hope this helps
Best wishes
October 14th, 2008 at 6:12 am
Hi Daniel,
Great Video – clear, precise, effective and much appreciated.
Biggest challenge – putting it all together, going live and learning from the experience.
Biggest challenge to doing that – getting comfortable with the technology of the bits and pieces involved.
Any help will be most appreciated.
Love Ya,
Tony
October 14th, 2008 at 6:14 am
Hi Daniel,
Great Video – clear, precise, effective and much appreciated.
Biggest challenge – putting it all together, going live and learning from the experience.
Biggest challenge to doing that – getting comfortable with the technology of the bits and pieces involved.
Any help will be most appreciated.
Love Ya,
Tony
October 14th, 2008 at 8:01 am
great video. very clear & concise. Easy to take notes & follow along with understanding the key messages. I have a great story behind my business. I was recently getting the feeling that I needed to use it more in my marketing & your video just sealed the deal.
…ok, off to write!
thank you!
Dana
October 14th, 2008 at 9:13 am
Hello Daniel,
What a great and inspiring video. I think my biggest problem is Step #1- The Right Audience. The Audience I’m speaking to is not ready and I need to get my message to the right audience and truly believe my Real Estate Business will pick up tremendously. The Audience I’m currentky speaking to aren’t mentally, financially and emotionally ready.
I’m going to take your advice and get the right audience to help me move forward.
Thanks for everything, it was great!
La-Toya
October 14th, 2008 at 10:20 am
I have just joined a team to strategize and market virtual stalls to clients. Your video gave me the pointers i badly needed. Thanks so much and keep it up
October 14th, 2008 at 10:48 am
Dan,
Looks great but, seems like it would be a ton of work for me to add to my already long list. Just overwhelmed. How easy really can it be and how long would it talk to implement?
Thanks,
George
October 14th, 2008 at 11:03 am
Daniel,
Great presentation!
My biggest problem is my attracting the right target audience. The ready and willing, to buy or sell, audience.
Thanks,
Jim
October 14th, 2008 at 11:15 am
Our most challenging opportunity is marketing cosmetic and “Want-based” dentistry to the right
market.
October 14th, 2008 at 12:22 pm
Hello, Daniel
I’ve had modest success so far with long-form sales letters and look forward to refining the skill, both for direct mail and the internet.
I can’t really single out one or two elements, I need to review and work on all of ‘em (which I’ll be doing with your remarks in hand).
Your presentation is easily the most substantive “free” info. marketing piece I’ve seen/heard. Although arguably an overview – and inherently a pitch – there is much useful detail and analysis.
Certainly a powerful inducement to investigate further your other products.
My thanks to Dan Kennedy for making the introduction.
Phil Elmes
October 14th, 2008 at 1:10 pm
I just watch your presentation and it’s amazing! I really obtain great tips to improve my sales letter and my conversions.
Thanks!
Yadira
October 14th, 2008 at 2:16 pm
Your lesson was good, thanks.
I’m in the insurance business and my biggest challenge online is regulations and competing with my vendors.
Any help is appreciated,
Barry
October 14th, 2008 at 4:31 pm
The video did not play on my computer. Is there any
other format that the video is in?
October 14th, 2008 at 9:53 pm
I found the video both informative and easy to follow.
I am a newbie in my industry and I find positioning myself correctly as a expert, one of, if not my major challenge.
October 14th, 2008 at 10:59 pm
How to begin without ANY money at all.
October 15th, 2008 at 4:20 am
Mahalo (Hawaiian for thank you) for the info. I am so impressed…but overwhelmed. I think I need help in implementing all 5 R’s. I am in the scrapbooking industry in a small niche business and I have an offshoot business in invitations as well. Will they like the format you are suggesting? I don’t know if it is the right market for this type of marketing?
October 15th, 2008 at 7:46 am
This presentation was really helpful. I work for a contractor referral service and it is a challenge convincing homeowners that we are better than our competition since so many have had bad experiences with past contractors. Any suggestions would be appreciated.
October 15th, 2008 at 9:24 am
YOUR PRESENTATION IS VERY EDUCATIVE BUT THE PROBLEM WITH ME IS MY SITE HAS BEEN BUILT FOR ME BUT DO NOT KNOW HOW TO GET PEOPLE TROOPING TO THE SITE. I BOUGHT LEADS ONCE BUT THEY SEEMED TO HAVE A HARD TIME HEARING ME SINCE I HAVE AN ACCENT AND WERE NOT INTERESTED TO SIGN UP BUT I DON’T BELEIVE THAT SHOULD STOP ME FROM BECOMING THE BEST IN THIS BUSINESS.I HAVE BEEN OUT OF A JOB AND SO DECIDED TO ENTER INTO THIS BUSINESS WHICH I THINK IS REWARDING AND LEGITIMATE BUT I AM NOW IN A SITUATION NOT KNOWING WHAT TO DO. ANY GOOD ADVICE WILL BE MUCH APPRECIATED.
October 15th, 2008 at 11:24 am
Finding the audience.
October 15th, 2008 at 2:27 pm
Daniel, thanks for the great video. My biggest challenge is getting my site in front of the right people. I have a health and nutrition blog where I offer free information on how one can improve their health.
Again thanks for providing good worthwhile information.
Gerald
October 15th, 2008 at 5:00 pm
Hi,
Great information! I need to figure out a way to market a simple, safe and effective solution (service) to improve health naturally and also to figure out a way to market myself as the “go to” expert as the world’s #1 authority Whole Food Vitamin Anti-Aging resource for information and products.
Area #5 may be key!
Thanks!
Dr. Kirk
October 15th, 2008 at 8:35 pm
Great info!
I feel I need the most help in refining my copy to get into the head of my target audience. In other words the right message in the right way.
Thanks for the info.
Craig
October 16th, 2008 at 6:41 pm
My challenge is getting to the audience that not only wants what I can do for them but can or will spend the money to do it.
DR Z
October 16th, 2008 at 9:40 pm
Hi Daniel,
How come so many people don’t answer your question? Seems odd…
I feel the “right person” is the key in my business. Like you mentioned…an online experience can be very impersonal. I need to build rapport and express empathy to my prospects. I don’t see anyone taking action with just a picture and copy. An audio/visual presentation is powerful and shows a real person with passion and conviction.
Thanks for your help.
John Spongberg
October 18th, 2008 at 8:50 pm
My biggest challenge in boosting my online business is Step ONe: managing the client base to conduct research == I have no idea of market segments that exist in my db, their motivations, needs, etc. I need to source dependable and affordable companies to assist in db management.
As soon as I start doing that I will need to know how to sift through the massive amount of info collected and turn them into INTELLIGENCE, actionable.
Thanks for the very didactic video.
October 24th, 2008 at 7:33 pm
Hi Daniel,
I just watched your great 30 minute video. My wife and I are realtors and would like to expand into the luxury market in our area. We are just not sure how to get that message out best on our website so we will attract our target audience.
We have tried several methods to drive traffic to our site but with very little success.
Best regards,
Dean
October 27th, 2008 at 9:04 pm
Hi!
Your site is great!
I haven’t read much but, the visuals are very catchy and organized…
October 28th, 2008 at 11:39 pm
Hi Daniel,
I’ve just watched your video and I was wondering
if there is a particular order or sequence of events i.e. future pacing, benefits, features, testimonials guarantee, etc. etc. or does it depend on the headline, product etc.
I look forward to receiving your feedback.
Thanks,
Sigrid
October 30th, 2008 at 7:45 pm
Hi Sigrid,
Thanks for your question. There is no set sequence that will maximize your response. It really depends on the mindset of the audience, R1. Everything has to flow from their point of belief and dominant resident emotion. That’s what has to guide your planning.
Hope that helps.
Daniel
November 18th, 2008 at 7:38 am
Hello,
Thank you for your good advice. I have a website for my fitness centers for women in the south of France, I have a good google ranking (organic) + I run adwords, but I only get max 100 visitors per day to the website and very few visits to my centers (15 a month maybe)It is not enough. Maybe I don’t attract the right people to my site? How can I work on that?
Thank you,
Marit
November 19th, 2008 at 11:18 pm
This was a very informative video. The question I have is can it be applied to an ecommerce site where there are many products. Will the system need to be applied to each and every product to gain the right level of success.
November 20th, 2008 at 1:51 am
Dear Mr. Levis,
This was a fabulous presentation.
I do not have an online business,
but am researching the possibilities.
So, I really don’t have any questions!
The selling techniques, I think can
translate in any arena of selling.
I will start implementing this information
at my job tomorrow,selling ladies clothing
and see what happens!
God bless!
November 20th, 2008 at 2:29 am
I find the actual copy the most difficult but I must add I am a neophyte in this industry. I want to be successful but I find the internet and all the products on it overwhelming. However I think your video has helped me a great deal. I look forward to your next videos. God Bless you!
November 20th, 2008 at 11:37 am
As always Mr. Levis, your polished salesmanship, high intelligence, and methodical thinking are impressive.
Good anyway – nicely explained.
November 20th, 2008 at 1:15 pm
All need work, but first and foremost, finding my audience. I offer high end online education products
and a lucrative affiliate program- the demographics of my ‘perfect customer/affiliate are varied- unhappy professionals, at-risk salespeople, small business owners who want to scale back hours but not income, single moms who want to be home, downsized corporate managers, etc. I have begun to construct ‘front ends’ attractive to some of these groups (unique capture pages), but don’t really know where each of these groups hangs out online…any insights on how to discover their online haunts/communities would be MOST appreciated!
November 20th, 2008 at 1:27 pm
Hi Daniel,
I have only been at this a little under two months and still working on Step 1 – attracting the right audience. I seem to obtain only the curious or those seeking a freebie from my website which the designer so generously provided several. My website deals with introducing prospects to home business opportunities through six streams of residual income – some of which I find rather shallow. I am examining another multiple stream of income site which appears more promising but I need to deal with how to really attract the right audience regardless of which product I am promoting.
November 20th, 2008 at 2:49 pm
HEllo Daniel,
I enjoyed the video and took a copious amount of notes.
I believe I need help with #2 The right message and the right way #5. I’m just launching my web site and thought I had communicated my message well. However we received a large number of visitors after our press release and no one became a member.
I always thought I could communicate well and really tried to keep everything brief and clear as possible.
Thanks for the great information.
November 20th, 2008 at 4:49 pm
I’d like to create a compelling sales funnel with an effective call to action.
December 9th, 2008 at 6:37 pm
Add to my Bookmarks
December 22nd, 2008 at 4:24 pm
Great information on the video Mr. Levis. I have a network marketing business online that I’m involved with and I really want to know how to get traffic to my website using blogs, newspaper ads, and social media networks because I’m on a very limited budget. Thank you.
A.Brown
January 5th, 2009 at 7:18 am
Hello,
I am confused. When I signed on, it was for a mail program. Grant Publications would provide all materals ( letters, lists, envelops etc.) Which I would stuff and mail.
Now, the video, I watched this am is talking about seling products on line. Is this a separate program from the mailing lists? I am not interested in selling and marketing. I am too old for this activity.
Mollie Yabrow
January 6th, 2009 at 10:06 am
Hi ya,
Great Video little confused like last comment.
As to the dates of the comments on this page.
Though not to old for writing copy(have a ticket to Ted Nicholas’s 120th Birthday party.)
Hope he’s still doing copy then.
Anyways Onwrad..
What i would like is someone to come up with a list of copy concepts that have worked with past examples(eg ads) and possible future uses.
You know the strategies are great ie do your research thouroughly,emotional appeals,future pace,momentum of yes’s,personality,etc and intergrate it in the right way for the clients product or service.
then Test test test,
but are there any timeless concepts that have worked where the concept sold the widget not nessesarily the copy though it did help obviously.
Seems to me when you can come up with the “Ball Tearer” of a concept(Aussie slang meaning uniquely great) all else kinda falls into place and FLOW’s.
Looking forward to your response?
Thanks in Advance,
Alan from Australia.
You Rock! and a cool name to Boot.
January 7th, 2009 at 1:54 pm
I am a supervisor for a great company that has been in business for almost 30 years. I love their products and want to introduce them to the world. The methods that the company uses are mostly through direct contact with potential customers. My background is steeped in technology (physical sciences and computers) so I’ve never considered myself to be any kind of salesman. I would like to build my confidence in the area of being the Right Person, however, I definitely need to learn more about all 5 R’s of your system. Your video opened my eyes to the potential of internet marketing and also made me realize I need to learn more about every area of your program. Thanks for the information.
January 7th, 2009 at 5:29 pm
As an photographer and art dealer I sometimes wonder if I can (at all) find the right audience for online sales. In my physical gallery it works well, but online I’m feeling challenged. I so wish someone like youself would help me see if this is possible to grow online sale of art and photography. Or is online only for those selling information on how to do something? Thanks for the great video
January 7th, 2009 at 7:40 pm
My biggest challenge is with #1 and #2. technics on how to research and how to translate that to a strong message. Also how to learn my audience.
January 7th, 2009 at 8:41 pm
I am a mid newbie so to say. I have been tring diferent things and have not been able to get the traffic I need so I beleive that finding the customer is my goal. Thanks for the insite!
January 8th, 2009 at 2:06 am
Daniel, the video is nice. However, it keep freezing on me. Can you provide a link to download it instead?
Thank you,
Ryan
January 8th, 2009 at 3:48 am
Daniel that was all very iteresting. I really enjoyed it as it made a lot of sense to me. I am just getting started In internet marketing and need help in all areas.
January 19th, 2009 at 10:21 pm
My immediate problem is getting your 30 minute video. Nothing there – loading controls?
January 20th, 2009 at 5:30 am
The right message. Website conversion is not working.
Thanks,
Tom
January 21st, 2009 at 8:40 pm
Your 30 minute video was an outline of the more detailed presentation, and your goal is to get us to want more on the basis of our respective needs. The will urge us to a call to action to purchase your product. It was well done and if it is affordable, hopefully many will purchase your product. My needs are carving out the right niche from the vast array of options on the internet. I look forward to the live webinar tomorrow. Thank you for working me over with the very method that you teach. Doug.
January 22nd, 2009 at 11:07 am
good job on the video. Thanks for the outline.
February 1st, 2009 at 3:42 pm
My biggest problem is the technological know how. I have a basic understanding of the concepts – but other programs I joined wind up leaving you hanging with
- a bunch of side subscriptions that cost $59 a month each and more (a weber, merchant accounts, etc. etc. etc. )
- no real step by step how to on doing all the tech stuff – the blog, the video, the all the other elements
- calls and instructions often leave one key element out, so when you click the button it doesn’t work.
- people have taken money and not delievered
- I would like to see a real how to – step by step on each thing.
- you create a video series of a real newbie going from the basics to expert THAT will really be a service to people…
thx
February 2nd, 2009 at 6:28 pm
Hello Daniel,
Enjoyed the tips in your video. I appreciated the outline, always a good reminder of the basics.
My issues tend to be targeting the audience properly and then being the right person, i.e. trust and credibility building, etc.
Thanks,
Paul
February 12th, 2009 at 2:32 pm
Great post!
get it right! and if you didn’t get it the first time then… RFA!
R-ready
F-fire
A-aim
re-adjust your aim and fire again!
thanks for the great post!
David
February 24th, 2009 at 8:33 am
I’d like to learn how to target my message to magazines and publishers who can use my photography and paintings for their publications. I’d like to use these vehicles to introduce my fine art work to art collectors
February 24th, 2009 at 12:39 pm
Daniel, I think my biggest challenge is defining the right audience. I think I have been too general to have specific promises that are meaningful. I started with an interest in entrepreneurship in general. I have narrowed the focus to people looking to start businesses or who are in the early stage of promoting their businesses. Most recently, I have further narrowed the focus to Baby Boomer Entrepreneurs, people who are retiring from their primary work and starting businesses as an alternative to full retirement.
I think your system offers promise in confirming that this is the right audience and then helping me give them the right message.
Shallie Bey
Smarter Small Business Blog
February 28th, 2009 at 4:21 pm
There’s good copy and bad copy. shimmering copy and dull copy. Copy that sells and copy that doesn’t. Your report shows all of us how to stay on the right side of those divides. Of course, a half-hour presentation doesn’t explain the whole picture.
Examples, books, conferences and coaching are all available to fill out our education.
The key challenge is making sure your target population actually reads your copy. How are they found and funnelled to your web page.
Phil Cullum
Music City Marketing Conference
March 30th, 2009 at 2:39 pm
Daniel, thank you for your enlightenment. great information. Much like all marketing right message and right people equals success, so that is vital. How does one manage to find the “sweet spot at the sweet time especially with multiple services for different audiences?
March 31st, 2009 at 1:09 pm
First I need to get the right people to my site. That would be people who want to fill the gaps in their knowledge, and do more with their PC and the Internet. Then I can work on an offer to get names and email addresses. Actually, I need to watch the video a couple more times. I’m confident I can build a system that gets new clients. It will take a little while though.
April 1st, 2009 at 3:18 pm
Excellent presentation. I was impressed. As a long time marketer and creative director, you did a great job.
We are currently rebuilding the web site and your 5Rs were already in place since you and I agree on just about everything. Our challenge is to obtain the best lists with e-mail addresses to small physician offices, with 1 to 3 docs. We want to actually address the office manager who buys medical supplies online.
Our markets are very specific to … I can address these with you at another time, when we can connect.
April 20th, 2009 at 10:58 am
Thank you for a very interesting and informative video.
I need to improve on everything but most of all on making the content sound more lively in a B2B context.
April 22nd, 2009 at 2:35 am
Thanks, this has given me plenty to think about.
April 22nd, 2009 at 5:57 am
Looking forward to your talk with Ed Rivis. I sell the prosaic product of building cleaning services which a)isn’t as ’sexy’ as slimming nutrients and b) is to a target audience who are still at the transitory stage of moving from searching for suppliers in directories such as Yellow Pages to being brave and trying the web. I would be interested in your thoughts and suggestions about how to put our sales message across to such a target audience especially an English one which is rather sceptical of Americanese ‘gung-ho’ copywriting (apologies I do realise your Canadian) Phil Dixon
April 23rd, 2009 at 1:28 pm
I can see why the ideas you showed worked for private audiences and will use them in appropriate ways for my person to person sales.
But my greatest volumes of sales come from bulk purchases from government departments, with often quite jaded, information overloaded public servants.
Any suggestions for selling to people who are not buying with their own money, or using the products for their own direct benefit, and who personally rarely gain financially or otherwise from achieving better results?
Will check in tonight, looks good!
April 23rd, 2009 at 1:38 pm
My greatest need is to attract visitors to my web site who are actually in a position to commit to use my services at the time of their visit. Those who think they will come back after viewing other sites probably don’t!
My potential customers are those people who are just about to sell/let a property and are researching suppliers for their HIPs/EPCs as an alternative to the estate agent into whose hands they will place their property for marketing.
April 30th, 2009 at 8:45 am
Hello Daniel,
I enjoyed your video a lot. I am a Herbalife Independent Distributor, and I am struggling in all areas, so I will be working hard to improve on everything, and I will be following you.
Thanks
Irvin
May 4th, 2009 at 5:05 am
Daniel,
Its always good to have a 3rd party looking in on your work. I’ve been a business coach for over 6 years and ‘know’ fundamentally what to do, however I, too, am overcome by events sometimes to a point where I don’t see the forest for the trees. As we launch our new venture, hearing these principles restated with such clarity has been very helpful. Thanks.
May 5th, 2009 at 2:32 pm
Daniel,
The video was a powerful compelling presentation. I basically need help in 4 of the 5 areas mentioned: 1) Right Message 2)Right Person 3)Right Time 4) Right Way.
Please help.
Thanks
Ralph
May 7th, 2009 at 12:23 pm
Dear Mr. Daniel Levis,
That was an awesome amount of good advice. I am quite new to the business world myself and to have come upon your site has really encouraged me to continue this new endeavour. Not to long ago I undertook this challenge to be my own boss and market my own product and sell, sell, sell! And it has been a bumpy ride, but I believe I am in the right path. And your video has enlightened me and has made me see things so much more clearly, that I already feel a renewed confidence and I am eager to try and work my way in all these 5 areas, but mainly in areas 1 and 3, I think my relantioship with the target audience and the target audience has not been adequate at all.
So from your presentation and also from this site http://www.travelhqr.com I am able to rebuild my strategy and move forward.
I will be checking back!
Regards,
Hideki K.
June 8th, 2009 at 11:26 am
i need my winning to card visa wold is visa im in s.afrtica i need my weinning to card have to seee wold cup i got 6 areal in s.africa
June 8th, 2009 at 3:29 pm
Thanks Daniel. I learnt my marketing from the 5 p’s I am now going to be talking about the 5 r’s because you have demonstrated even in the video the use of each of those R’s thanks and keep it going!
June 9th, 2009 at 10:57 pm
Daniel,
Your information was very clear. I would like to know more about the Right Time and The Right Way.
Thank you for giving great value!
With love, compassion and empowerment,
Amelia
June 10th, 2009 at 10:12 am
This is new to me so my biggest challenges are 1) keeping it simple, 2) keeping it real and 3) just getting it done!
Thanks, great information!
June 10th, 2009 at 1:08 pm
This was an impressive presentation. I need to work in all of these areas.
So lets address the first one now. I could use help in defining the right audience. I would like to zero in on the right audience more than I have been able to in the past.
June 10th, 2009 at 1:17 pm
I have difficulty in focusing, I think I write very poorly I only have a blog at the moment I am new to the internet and am testing the water so to speak. By the way your info/video was quite compelling!
I wrote the article How do you get rid of excess weight.and Fit and Healthy
June 14th, 2009 at 6:44 pm
Hi Daniel,
My biggest challenge is market research. How do I best define the audience, and uncover the core emotional motivators toward buying the product I’m promoting?
We can survey what other advertisers write to help us in their ads, in magazine articles and on magazine covers.
We must be careful asking questions because we don’t want the prospective audience to tell us what she thinks we want to hear.
It’s not just a question of, for example, selling weight reduction to be energetic, sexually attractive and confident.
There’s more.
There’s a deeper desire for something like feeling youthful and “feminine” again!
And then there’s a question of what she’ll pay for this promise considering that so many other people make similar promises and considering present time economics.
I fancy myself a reasonably good writer. But to be a marketer, to understand market research, is a subject lacking good coverage.
Cheers,
Steve Newdell
July 3rd, 2009 at 4:32 am
youth fashion
July 25th, 2009 at 2:53 pm
Reaching the intended audience. There is great interest in my content, which relates to making good contracts, when I am speaking to live audiences, but little evidence of the same interest online when I run key word searches.
John
August 24th, 2009 at 10:13 am
Hi Guys. Finally got some time to proceed with this project. Thank you all for the comments so far. I need more. Please let me know where you need the most help.
I’ve blocked off some time over the next few days to remain active on this blog. I’ll try to answer as many relevant questions as I can. Time to ramp up your conversion and get serious about raking in more online cash!!
August 24th, 2009 at 7:06 pm
Hi Daniel
Thanks for the video. Very interesting and easy reading when broken down into pieces.
I feel I have a decent website and it stands out from the crowd but need more traffic.
August 24th, 2009 at 10:04 pm
Hey Daniel, thank you for sharing your valuable and extraordinary marketing intelligence.
Could you help solidify the “Right Person” – how to position, build stronger authority, more trust and personal connection with target audience.
Thanks Daniel, you’re a gentleman, scholar and champion…
August 25th, 2009 at 12:20 am
That’s a great question John. Persona “Right Person” is one of the most overlooked aspects of persuasion. In the 5R System I go into a number of different ways to create authority, trust, and personal connection with your right audience. Bottom line, you have to reveal yourself — physically, emotionally, and ideologically.
You have to be seen and heard. Most marketers hide behind their websites.
You have to display empathy, proving to your prospects that you have felt, or are feeling, the same way they do, sharing your own personal story of transformation — how you faced the same trials they now face, and how you overcame them.
And you have to show your right audience that you share the same beliefs and ideologies they do. No matter what you’re selling, your right audience thinks a certain way… sees themselves as a certain kind of person. Naturally, not every potential customer in your target market thinks this way… or sees themselves this way. And most marketers are afraid of offending the fringe. Don’t be.
By being real, you’re going to repel some people. But you’re going to bond very strongly with those who see themselves as sharing the same beliefs, ideologies and allegiances you hold dear. These core followers are the very essence of your right audience. And the bond you share with them is worth infinitely more than the tenuous, transaction focused non-relationships that most businesses struggle to maintain.
August 25th, 2009 at 4:28 am
Hi Daniel,
Since I am just starting my information marketing career I would have to say that I need help with all of the above!
But seriously …
I need to start at number one, The Right Audience, and then progress from there. If I don’t get that right then the rest is just a waste of time.
Love reading your stuff, keep up the good work.
Regards,
Malcolm.
P.S. Your note above regarding revealing more of yourself strikes a chord and is something I rarely see online from the majority of sites I have visited.
August 25th, 2009 at 6:09 am
Hi Daniel,
Great video. Frankly, I think I need help with all of those areas. Although I’m working hard on each of them, they could all do with a lot of improvement.
Regards,
Steve
August 25th, 2009 at 8:10 am
Wow. Coming from a legal background, I’ve never been able to write exciting or captivating copy. I can do ‘how to’ just fine, but creative and exciting – I’m not. I’m waiting for that one teacher that will make the light bulb go off. Or maybe not everyone can do it?
August 25th, 2009 at 9:04 am
Hi Carole, when we think legal, we think rational, left brain kind of stuff. To sell, you need to get into your emotional, right brain side.
If you think you’ve been in the legal arena too long to be able to do that, check out a book called “How to Argue and Win Every Time” by civil litigation lawyer, Gerry Spence,
Spence has reportedly never lost a case, and his strategy is pure emotion.
Emotional writing is covered in the fifth element of my 5R System, “The Right Way”. I show you how to use metaphor, analogy, storytelling and other simple devices to communicate the features, advantages, and benefits of your offering in a way that’s captivating and persuasive.
August 25th, 2009 at 5:24 pm
Well, like most of the other comments I thought the video was amazing.
I would love to get my hands on a printable version of your fully exposed mind map to hang up on my wall.
Thanks,
Brian
August 25th, 2009 at 11:43 pm
Amazing and valuable learning product. Thank you
We have been working for several years now trying to apply internet marketing to cottage industry handcraft fashion jewelry production.
We have created Blogs, landing pages, squidoo lenses, etc and we have created music, books, and videos, as content to give-away…
The little traffic to our sites we have had so far has elicited some very interesting e-mails; northamerican women are evidently quite willing to admire and adhere-to and desire to collaborate with Mexican village women when they have found out these women exist to be in contact with. I think Right Message might be the strongest suit?¿
(the cottage industry group i work with is NOT a start-up; it has been active for many years, producing jewelry for international and national commercial wholesale buyers as a decades-old homegrown social economic process of the villages of Tecalpulco and Taxco El Viejo, in the Municipality of Taxco de Alarcón, Guerrero, in Southwest Central Mexico.)
After carefully attending your artful discourse, there is no doubt in my mind that our IT studio needs to deeply study every aspect of your course.
I want to put my question to ** Right Person **
We have available by skype & Internet in Leon, Guanajuato a young woman who is motivated to work with the rural womans artisans cooperative. She is a college graduate, native Mexican, speaks 50% English also French. She is an actress, has had parts in several plays. We are presently working on some short videos right now, from filming we did when she was in Tecalpulco earlier this month showing her willingness to be of help.
OK at last – my question is: This young woman has expressed serious willingness to be the representative of the village craftswomen for purposes of promotion on behalf of the artisans.
What guidelines or bullet points would you indicate in terms of my providing this person with instruction and guidance to fulfill this crucial role as the spokeswoman/model of the village craftswomen?
August 26th, 2009 at 11:45 am
Hi Martin, what a wonderful business. To answer your question, the first step is to build a detailed profile on your ideal prospect. Since you have been selling for many years, the best place to profile your ideal prospect is by researching your existing customer base. Step 1 of my 5R System will help you to do this.
Next, apply the same process to existing and potential traffic sources. Build a profile on the people frequenting these “watering holes” to see if they are consistent with your customer base.
If you don’t have a direct sales customer base yet, build a profile on the people who are buying the jewelry through your distribution channels.
Ideally, you want to attract people who have significant things in common with proven buyers of your product. That’s not to say you can’t experiment with other types of buyers, but this is your low hanging fruit. I show you how to go about all of this in step 1 of my 5R System.
Once you are certain you are reaching your ideal prospect, and you are confident your spokesperson is someone with whom these prospects will relate to and identify with, begin focusing on creating a message that will be compelling to this specific audience. You need to create copy and actual scripts for your spokesperson that cement their affinity, and that guide potential customers through a well defined sales process. The remaining steps in my 5R System will help you to do this.
August 26th, 2009 at 12:21 pm
Daniel — A super video. My biggest challenge is getting wine drinkers to accept (believe) that the wine that they make at my wife’s business, Bloor West Winery, is as good and often better than the wine they buy at the LCBO. (This is actually an industry challenge – in the last 5 years, commercial wine sales have grown 25% while the on premise winemaking business is +2% in the same time frame.)
I get the point in the video presentation of moving prospects along a path to believing and I will certainly test this in future promotions.
The economic argument for “making” one’s own wine is huge since customers can save half or een more. But the emotional objection is huge as well — everyone has a story about their neighbours “home made wine” that was absolutely awful. Well, times have changed but as the sales stats show, attitudes have not.
Thanks for your video presentation.
David
August 26th, 2009 at 12:31 pm
Daniel — A super video. My biggest challenge is getting wine drinkers to accept (believe) that the wine that they make at my wife’s business, Bloor West Winery, is as good and often better than the wine they buy at the LCBO. (This is actually an industry challenge – in the last 5 years, commercial wine sales have grown 25% while the on premise winemaking business is +2% in the same time frame.)
I get the point in the video presentation of moving prospects along a path to believing and I will certainly test this in future promotions.
The economic argument for “making” one’s own wine is huge since customers can save half or even more. But the emotional objection is huge as well — everyone has a story about their neighbours “home made wine” that was absolutely awful. Well, times have changed but as the sales stats show, attitudes have not.
Thanks for your video presentation.
David
August 26th, 2009 at 1:34 pm
Hey David, thanks for your question. For tough challenges like this it’s even more critical to bring all 5 elements of the 5R System together.
If the quality of the wine really is the overriding objection, then it’s important that you nail it head on in your marketing.
The timing and sequencing of the various elements of your sales argument (R4) are crucial.
Instead of cheaper wine, maybe you lead with better wine, and all of the reasons why most commercial wineries can’t possibly make the same quality wine your wife can help them to create on their own.
Of course you need a strong spokesperson (R3) — Someone who can communicate such rabid enthusiasm for the craft that he or she will infect potential prospects with a similar passion.
And your copy has to position this person as someone who can make the whole process of superior winemaking seem easy to understand, fun, and easy to do.
You do this through advertorial selling, where experiencing the sales copy imparts useful tips and tricks, leading the prospect gradually to the realization that they can indeed produce great wine with the help of this amazingly gifted and entertaining teacher — and the tools available from your wife’s store.
My 5R System can help you to map out an effective strategy to test.
August 26th, 2009 at 3:21 pm
Hello, Daniel.
I was totally blown-away by your remarkable, information-laden presentation. As a student of Copy for many years, I must say that I’ve never seen such a comprehensive and systematic approach to the Art of creating successful sales copy.
You did a masterful job of demonstrating your own prowess with the 5R System as evidenced by implementing it throughout the presentation.
As I took notes throughout the course of the video, numerous “lights” went off in my mind as I thought about my own copy efforts and how your principles could be applied. Although many of the terms you used were familiar, the way in which they were presented was unique.
While I could stand improvement in all areas you demonstrated, the two that are most needful are: positioning and establishing myself as a person of authority and credibility, and using effective, well-told selling stories throughout my copy.
Thank you for providing a thorough walk-through of the 1-2-3 Formula for crafting a persuasive sales message using your System.
I particularly appreciated the time you took to elaborate on the emotional and motivational aspects of human nature and how to evoke these in your copy. Your case studies worked well to demonstrate them.
Your concentration on the subject of Sequence was also very informative and eye-opening. I understand how to use it in a broad sense, but the application of this principle in creating a Stream of Acceptance in order for the prospect to cross the Bridge of Belief never occurred to me. You have shown that you are a consummate student of human nature and able to apply that knowledge masterfully in creating sales copy.
I look forward to the additional videos Damiel, and thank you for starting this conversation.
Seeking YOUR Success,
Stephen Boutelle
August 26th, 2009 at 3:42 pm
Hey Daniel
Compelling, clear and simple – your web video made me feel that I could do that, the success you have created for yourself is within my grasp. I am planning an internet marketing business but lack of seed capital is my biggest challenge, although that is something you can do little about.
I guess once up and running the first step would seem the most technically demanding – how to find your hungry, thirsty horses and poll them, interact with them and gather intelligence on the wide range of channels you get your traffic from. My perception is that this would seem an almost overwhelming task in its complexity and technical sophistication.
Yet I can see how that would be critical to informing on conversation rates, level of spend and customer lifetime value.
Address this and you have commitment and loyalty from me, as well as my hard earned £££
Thanks Nina
August 26th, 2009 at 8:15 pm
Daniel,
Great stuff!!! You are a gifted teacher. I can’t wait for the other things you are working on.
Daniel,
How could we get a PDF of this video or anything that would help us to refer back to this info when we need to.
Thanks so much for the great video,
Tammy
August 26th, 2009 at 8:46 pm
Thanks Daniel, this is very timely as I am just starting to really get into your 5R system, so to have this overview has been invaluable.
August 26th, 2009 at 9:16 pm
Hi Tammy, this video is abridged from the information published in my 5R Web Conversion System manual. This material will become available in pdf and hard copy in 5R release 3 on September 2. Stay tuned.
Shelley, glad to see existing members joining the discussion. You’re going to love release 3.
August 26th, 2009 at 11:19 pm
my biggest challenge is delivering the message to get desires. how do I do that?
Great video. hope you have more in the near future. i also bought your system, but had no time to go over it. this overview motivates me to look at it.
August 27th, 2009 at 3:46 am
A hugely informative video. Great content as ever Daniel.
My question is, what if your audience isn’t communicating online. Not getting involved in forums etc. My target audience is small off-line businesses but few participate in online arenas. They have their offline networking venues but it’s not like say, hobbyists or singles or people wanting to lose weight – who take part in forums, Yahoo Answers etc.
Any ideas please?
Thanks
August 27th, 2009 at 12:59 pm
Daniel,
Great and helpful video. Even though I had picked up many of your tips before, I especially enjoyed your story about Research (I need to do more) and the power of Storytelling.
I sell quite a few Special Reports and E-Books, but would like to sell more. Wonder if I should add more testimonials, but worry that the sales pages would become so long.
Thanks for all of your sharing,
Chris
August 27th, 2009 at 1:19 pm
Daniel that was a fabulous video and very demonstrative of your 5R system.
My goal is to provide guides for the baby boomer generation so my biggest challenge is figuring out how to find out what they want and need.
I also need to get my message honed and crystal clear so I guess my biggest challenge is how to identify the right message but the secondary challenge is how to identify the right audience.
Looking forward to your future videos
Live Abundantly,
BoomerMary
August 27th, 2009 at 1:43 pm
Ramon, help coming. stay tuned.
Chris, if you have an abundance of testimonials, use them in your follow up emails, on your blog, anywhere else they can help your case. If they are solid results based testimonials, I don’t think they make your sales page too long. Just put left overs at the bottom with calls to action every once in a while. It’s a good problem to have. Great to hear from you again
Andrew, if practical, sign up to the local Chamber of Commerce where your market is already assembled. Usually, the chamber will give you access to their database if you’re a member.
Talk to a few target prospects in the flesh. Based on their feedback, come up with a special report you think others like them will bite on.
Then send a short email pitch offering the special report to the chamber database in exchange for response to a short survey. Or survey them after they opt in for the report. Or make the survey optional when they opt in for the report. Plenty of options, depending on what you want to achieve.
From that point, interpreting the data is the same. More video coming.
August 27th, 2009 at 4:13 pm
Thanks so much Daniel,
I am not easily taken in, but I must admit your presentation was dynamic. I was very patient in getting it to download but when I finally did I had to take notes,make my own diagram and internalised what you have just taught. I have an on-line vacation rental which I promote by paying an annual subscription fee. My problem is the enormous competition in the same market. Ned some help in conceptualising my distinct uniqueness so that I stand out. I do not have my own website as yet. Thanks for listening.
Yvette
August 28th, 2009 at 4:20 am
Daniel
You are selling a teaching product to the Internet Marketing crowd that are predominantly desperate for the next quick fix on “How to make a million or so on line”
You have a very attractive new slant in a market that is thirsting for the next “Big Idea” and I am sure that you will do very well with it.
Your examples in the health market from the Right Audience Video also deal with an emotional market where the problems that people have are easy to identify.
I operate in the swimming pool market where your 5R approach would be very apposite.
But I am developing a new business in the business planning market where most of the customers don’t even know what they want – let alone have any emotions about it. I know that I need to identify the serious players as early in the sales process as possible and still sell info products to the general masses.
So how do I do the market research?
And why do we never see you in the videos – don’t you come up to the necessary visual standard?
Will Witt
August 28th, 2009 at 5:35 pm
Daniel I have listened to your teleseminars before but you have given one of the best overviews of your 5R system in this video. As with any copy we start with research but for me the real point of difference is positioning. If you have the right person communicating in the right way then the frankly the right message can just as well be written in crayon on the back of an envelop and it would still sell the product. Thank you for putting this video up. Yes it may be a pre launch video but thank you for putting real content that we can take away.
August 31st, 2009 at 11:41 am
Once again brilliant information that provides such an insight to sales and marketing. Keep taking me to higher heights. Thanks alot.
My main concern is communicating an effective sales strategy to my target market and also finding the correct persons or team to effectively and efficiently drive that sales.
September 2nd, 2009 at 1:27 pm
Thanks very much for a presentation which was very satisfying logically and emotionally.
I think my biggest challenge is in Right Person
simply because of where I am at the moment.
October 18th, 2009 at 3:34 pm
I like how you bring down the whole concept of e-commerce down to 5 fundamentals and then build from each of those. It is truly bewildering to me when I consider all that is out there, all the methods, technologies, and techniques. This looks like a way to tie all these various things to one of these 5 basics in a logical orderly fashion.
November 12th, 2009 at 12:29 am
Hi Daniel,
That was the most insightful video I have seen in a long time…and I have watched hundreds over the last 6 months.
My biggest challenge is finding someone qualified to put together my websites and landing pages so that I can take my products and services online.
I am very interested in learning more and I am looking forward to the webinar 11/12/09.
Thanks for the breath of fresh, clean air into these limp sails!
November 12th, 2009 at 4:35 pm
Hi Daniel,
That was 34 minutes well spent. An excellent presentation – you made, what to me is a difficult task, seem easy. The biggest challenge I have is the Right Message and getting to my customer’s/prospects sweet spot.
November 14th, 2009 at 3:42 pm
Hi Daniel,
You are such a genius, and unlike some people I am so glad you charged this price so people like me can afford your excellent help.
For me the issue is structure. I think if I get the structure right, have a map to go by, I can plug all that other stuff in. I have been doing a lot market research and I am also a representative of my target market. knowing why I want certain products as well.
I would love a video or series of videos, where I can actually look over your shoulder and watch you create each piece in order. If I could SEE that in action, from scratch — and possibly get some critique on one of my pieces so I can see my personal weakness and strengths — then I feel like I would be home free. I have been really hung up a snag of not knowing the exactly first step in the SALES process and then the next and so on.
Amazon is great by the way for researching markets.
I find, as I listen to you, my mind fires off ideas I never thought of before. I have to listen a few times because of this, but it is really great. I want to position myself to be attractive to some pretty major authors so they will be willing to help me — even with writing a blurb or something.
I also have my feet in 2 boats, and you have given me hope that my real desire — to be best selling writer of speculative fiction — is actually possible. I have to sell a book to a publisher before I can sell it to the market. So its all important especially in these days of low risk taking on the part of the big guys. But I want one of those big guys to publish my first book and ask for more. I want the big impact. And I am SO aware that books are made or broken based on the quality, of course, but also the MARKETING.
Thanks so much, Daniel,
Arlene
November 15th, 2009 at 7:52 pm
I need to hone in on the people who are ready to buy. Or those who have a short bridge to cross from their current beliefs to what I’m teaching & selling. Too often, I’m spending a lot of time & energy on educating people who are starting at the first stream of acceptance, and have many streams ahead of them before they’ll be able to overcome all their objections and trust my info enough to invest in it.
Thanks for developing such a clear, understandable, and actionable system!
November 17th, 2009 at 12:22 pm
Your intro video gives clarity to phases and steps necessary for IM. The challenge I have is with first 2 R’s (audience + message). My target is B2B of technical products in corporate context. It follows that what appeals to CEO does not have an effect on the ultimate machine operator, or the objectives sought by the production manager.
Do you have clients in this category? I wish I can draw similarities and improve my marketing message.
Thanks again for your insights
November 17th, 2009 at 3:53 pm
WOW !
Valable Content – Then some.
I require the whole system
The intergration of all 5 R’s is essential.
Most Excellent
Wes Thomas
November 19th, 2009 at 4:48 pm
Thanks for such clear and informative video and seminar. I am studying and researching facts and advices to start a new home maintenance club on line-yet to launch in 2-3 months (hopefully), and am hoping to write a killer copy for that. At the moment I am seeking finance, personel, and wisdom to aid in launching a business deserving of survival and rapid growth; I find your 5R very helpful and educating. Hope to join one of your courses as opportunities permit.
Thanks a million,
Sam
December 7th, 2009 at 1:56 pm
Thank you for the info. It was too general at times but gave good data which was specific enough to get something out of it. I need to work on all five and sharpen my ability to draw people and get them to come in or buy from my online store.
December 7th, 2009 at 2:28 pm
Right person and reight message are my biggest challenges
December 7th, 2009 at 10:05 pm
Daniel
An excellent overview of the highest instructional competence – simple, clear , direct, the right degree of exposition – thank you. I intend to apply it, and will follow your interview with Frank Rambauskas closely
December 8th, 2009 at 6:40 am
Hi Dan, a good fundamental message. I would like to understand more about selling professional services using these methods. For me the key focus would be on Right Way.
December 19th, 2009 at 2:07 pm
Thanks for the information video and 5R Web Conversion System concepts. I have good information to present, and affiliate product access, but need advisement to move forward.
(I find my concern is to much on proper web technology, pages and design, than getting business moving.)
Appreciate any further information you can provide.
January 2nd, 2010 at 7:48 pm
All of your steps make excellent sense to me. I feel I can deal with creating more effective content, now that I understand better what works and what doesn’t. I do need help in understanding the various processes and avenues for figuring out who my target audience actually is, and how to find them.
January 4th, 2010 at 7:41 pm
Excellent video presentation and clearly explained.
I wish I had you by my side to go through all of it…I am still stuck at the beginning of putting marketing into action. too much info for me from too many sources. I still don’t know how to actually implement it. I guess time is a big factor for me as well. So may programs I bought promise step by step clear instruction, but nothing has really worked for me. Why? Is is it more difficult to do it from a Mac? or a small island in the Bahamas? The whole setup is different from the US. What I need is a person that tells me what to do first and second and so on… what I get is a mountain of other affiliated email offers that overwhelm me. Somehow the top names in marketing send you around to their JV partners or affiliates, which overtaxes my time and mailbox.
I am afraid that if I sign up with you the same thing will happen again. I have already spend enough money that could have bought me a brand new mid-size car, trying to get my business online. If I don’t sign up for your complete program now, I will come back to it later.
You have created a very compelling video. Congratulation!
February 16th, 2010 at 5:12 am
A copywriter that didn’t proofread his tile line???
~~~Snip~~~
“System That Earns Me Average Visitor”
~~~End Snip~~~
?? ME ?? or “MY” ??? That is the Question?
February 16th, 2010 at 1:27 pm
I felt that your video helped to focus on getting the right message to the people that would be your customer.
My need is to get the message distributed to the correct Pathways.
We have a new inventive water treatment ptoduct. It is a lot smaller than our large waste to energy syatems.
I liked your approach.
February 18th, 2010 at 7:21 pm
Daniel,
That was awesome content.
What would be the subject I think would be
really important to address? i would say
how to create powerful offer?
This to me, continues to be mysterious.
Thanks for hitting it hard on the content side.
Alex
March 8th, 2010 at 12:03 pm
Hi Daniel
Great Video
The right message and the right person is my biggest challenge
March 8th, 2010 at 12:43 pm
Hi Daniel,
Excellent Video!!
I am in MLM. I am still confused – In the message, should I focus on the product (it has only 1 product) or the benefits of the business? to some (audience), business is more important than the product.To others product is important.
Habiba
March 8th, 2010 at 1:34 pm
I have been reading a lot and researching to see what is working I’m just starting to put the pieces of the puzzle together,I am a tech newbie and skill set still low and do not understand much of this, however I must succeed I’m driven but confused by all that necessary to learn and master have had no success due to no or poor action plan, my market is health and beverage for all ages markets, built small down lines old way all dropped out and standing alone again, really need some honest and truly successful person to help me step by step to work smart to make it happen for me and my family, I have 5 years to leave current JOB, if it doesn’t kill me first. Gary
March 9th, 2010 at 1:27 am
Excellent video Presentation and clearly Explained
I wish I had you by my side. thnk you for Video
March 10th, 2010 at 11:01 am
thanx very much,its too deep!!
March 10th, 2010 at 11:47 am
Yours is one of the best A – Z documents of its type I have seen. I want to include it in my FIVE-FAVORITES when I return from Europe in a couple of months. It is painstakingly thought out, leaving no stone unturned; it is totally convincing. I’d like to use it as well, down the road – much to learn from it. Thanks for doing it!. Donald
March 11th, 2010 at 1:02 am
Hey guys, thanks for the great intel. I am so looking forward to jamming with you and Daegan at the tele-class later today.
March 11th, 2010 at 1:23 am
Hi Daniel,I’m a newbie when it comes to marketing an internet business so i would need help step by step which i am just learning from Maximum Leverage.You definetly have an all around insight about this business which seems to me to be vary valuable from beginner to the advanced marketer.I have a lot to learn about marketing on the internet.I know i have a great product but i need to learn how to get this to the right audience etc… basically learning how to implement the 5r’s.Great stuff and thankyou for the opportunity to view your video.Ingemar
March 12th, 2010 at 2:04 am
great vdeo clear,precise effective
March 12th, 2010 at 2:06 am
great vdeo very interesting.
March 12th, 2010 at 2:06 am
great vdeo very interesting.
March 12th, 2010 at 9:21 am
Sending the right message is my challenge. Your video explains well how emotions play a big role. Thanks for such a great video!
March 12th, 2010 at 9:32 am
Your intro video gives clarity to phases and steps necessary for IM. The challenge I have is with first 2 R’s (audience + message). My target is B2B of technical products in corporate context. It follows that what appeals to CEO does not have an effect on the ultimate machine operator, or the objectives sought by the production manager.
Do you have clients in this category? I wish I can draw similarities and improve my marketing message.
Thanks again for your insights
what a wonderful business. To answer your question, the first step is to build a detailed profile on your ideal prospect. Since you have been selling for many years, the best place to profile your ideal prospect is by researching your existing customer base. Step 1 of my 5R System will help you to do this.
Next, apply the same process to existing and potential traffic sources. Build a profile on the people frequenting these “watering holes” to see if they are consistent with your customer base.
If you don’t have a direct sales customer base yet, build a profile on the people who are buying the jewelry through your distribution channels.
Ideally, you want to attract people who have significant things in common with proven buyers of your product. That’s not to say you can’t experiment with other types of buyers, but this is your low hanging fruit. I show you how to go about all of this in step 1 of my 5R System.
Once you are certain you are reaching your ideal prospect, and you are confident your spokesperson is someone with whom these prospects will relate to and identify with, begin focusing on creating a message that will be compelling to this specific audience. You need to create copy and actual scripts for your spokesperson that cement their affinity, and that guide potential customers through a well defined sales process. The remaining steps in my 5R System will help you to do this.
March 14th, 2010 at 10:44 pm
1.This video was phenomenal! I think that even an amamteur can achieve skill by watching this video.
2.I think that the most important of all the “R”’s is the right message. I percieve it this way because whether someone possess or do not possess all the other things—when someone finds the right message wherever or whenever they will be attracted and then captivated.
March 25th, 2010 at 8:34 pm
Great explanation. I am a new marketer and all Rs are new for me…Thank alot for the clarification….All Rs are very important and i think i need to focus on all of them not just one
hope to get more explanation about every single point in the presentation.
Thanks alot.
April 19th, 2010 at 9:14 am
My problem has always been getting the right audiences,Daniel. Having everything else A1 and getting low site hits just doesn’t work!
April 19th, 2010 at 11:01 am
My issue is that I’m a very private person. I don’t have a Facebook page, I don’t tweet, etc. I’m having a hard tme establishing that I’m someone you can trust. I currently don’t even have an “about me” page on my site. How does an introvert step “out there”? Believe it or not I had a very successful 20 yr hospitality sales career but I put the “sales face” on at the door and took it off before I got to my car. I love and believe in my product and I’m a really nice person w/lots of friends, I’m just not into this new culture of openness with strangers.
Where can I start without feeling totally exposed?
April 19th, 2010 at 11:37 am
I have to agree with CC. I too am a very private person, yet, get along with my Family, Friends, and Co-Workers. I have a high success rate when explaining to clients the need for medical evaluation, care, and transportation when needed. The HIPPA Laws we use and abide by protecting a person’s private information is important because there are unscrupulous people out there who will misuse and abuse information. Now, that I’m actively searching for ways to continue to assist others, my Family, and our bottom line, the promise and uncertainties of the internet for unlimited growth opportunities are in the forefront and reasonable concerns need to be taken into consideration. How do you best evaluate and use the internet to obtain a Win/Win situation safely and consistently? Thanks in advance for any consideration and assistance given in this matter.
April 19th, 2010 at 3:42 pm
Thanks for the presentation, Daniel. As a person w/o experience in running a business on or off line, it was a real education! My intent is to setup a website with an educational service, e.g. applied meditation. Steps 1 & 2 are definitely areas where I need instruction most along with choosing the kind of interaction I need to conduct with clients, e.g. cd, phone, group teleseminars or
blog, etc. Part of the promise/prospect is a future state of mind/attitude, I would be very interested in how you could portray that in an email.
Thanks again. I look forward to your future work.
April 20th, 2010 at 11:22 am
I am thinking about starting my own online business. Thank you for the tips. I know I need to do more research for my “target audience” as I can see how you can have the greatest idea in the world but it not selling unless you are targeting the right group of people.
April 20th, 2010 at 11:22 pm
There’s a lot of things you talk about that I has never thought about, Daniel. I have problems identifying the target audience.
I do wonder how many people read much of the ad copy. People seem to prefer videos.
April 21st, 2010 at 3:59 am
Very interesting and informative video! Of the things I must work on is captivating the emotion…my site will be published in a few days an d I am inclined to remodel the content slightly…also your linguistics is quite intriguing , particularly rhythm in certain areas…. etc …it appears you and Igor come from the same school of thought! I very much enjoyed the presentation from a learning perspective and look forward to reviewing much more in the future…thanks!
April 21st, 2010 at 4:41 pm
Hi Daniel, it was a wondefull experience your 5R video…now, answering your question mostly my problem is on the 4th step: the right time. and I agree with Michael(#162) that people prefer videos because of time.
Thanks a lot!!!!
Ronaldo
May 16th, 2010 at 10:23 am
Hi Daniel,
Very good video and valuable information for anyone trying to sell their product online.
I think the area I need most help with with is finding the right audience, and writing persuasive copy to get them to take action.
Thanks!
May 16th, 2010 at 8:36 pm
Thanks Daniel for the video, that gave m (e a start with my new online business I´m organizing in Brazil, in the Portuguese language. I haven´t started yet as I´m translating some products from some nice people as Natalie (Mind Movies), Chris Westra and others, that are not in Brazil yet. I feel that the USA is far ahead with this kind of information. Congratulations and thanks again.
May 17th, 2010 at 3:55 am
Thank you for a very informative video. I think one of the greatest difficulties is getting your message before the right people. No matter how good your message is if it not read by the right/interested person it is useless.
May 18th, 2010 at 9:07 pm
Your video covers some good points. My problem seems to be directly tied to the widely accepted notion that one should always be skeptical as people will always stop at nothing to take your money…that being said how does one go about putting information in front of the right audience at the right time?