Daniel Levis


Be Evil

Thursday, January 27th, 2011

Now, before you send me a bunch of hate mail for the headline to this post, realize that I put it up there just to catch your attention and to make a point. You see, this article is about the new moral judge of the world: Google. As you may know, one of their goofy […]

You’ve been lied to …

Thursday, December 2nd, 2010

I was driving to the office the other day and heard an ad from the local radio station offering marketing advice. The ad used the tired old marketing maxim “people don’t want a drill, what they want is a nice neat hole.” Is this a great way of saying, sell benefits (what it does), not […]