I used to hate writing emails.
No, wait… hate isn’t a strong enough word.
I loathed writing emails.
I’d take on any freelance project writing space ads, squeeze pages, sales letters, video scripts…
… You name it, I’d do it.
But ask me to write an email, and it was like you just asked me to pick up a giant, hairy tarantula and kiss it between its eight soul-piercing eyeballs.
The very thought scared the hell out of me.
Call it emailophobia.
A wannabe freelance copywriter that hates writing what is arguably the single most critical component of any online marketing campaign.
And make no mistake…
Emails Are The Linchpin of Any Online Business
The dictionary defines linchpin as:
“A person or thing vital to an enterprise or organization.”
Yep, that’s email in a nutshell.
Show me an online business that doesn’t hold email marketing at the center of its universe, as the CORE of its online marketing strategy…
… And I’ll show you a company that won’t be around very long.
You can write the greatest sales page in the world (with all sorts of whiz-bang persuasion tactics) and create a sales video to end all sales videos… but if you can’t get eyeballs to it – in the form of ready, willing, and able buyers – you’re going to go bankrupt.
What’s the best way to get ready-to-buy eyeballs?
Sure you can do other things to get eyeballs.
You can run ads on Facebook, set up joint ventures, advertise on websites, and do 101 other shiny-object tactics to drive general traffic to your sales page…
… But you will always, always, always need email to get ‘em on a list, build a relationship with them, and keep driving them back to your sales pages until they buy.
Follow-up is the most profitable game in sales and marketing, bar none.
That’s why, if you don’t know how to write effective emails (emails that build relationships, get clicks, and drive readers to squeeze pages and sales pages)…
… Your business, your career, your you-name-it will be forever stuck in first gear.
And you’re eventually going to call it quits, if you’re smart.
The Simple Mindset Shift That Transformed My Email Writing
I was scared of writing emails, because I didn’t understand them.
Fear is a perfectly natural response to something you don’t understand. Especially, if it’s so new that you have no idea where to start, and your project/career/livelihood is on the line.
The only way to overcome that fear is to educate yourself.
For me, that education began with the biggest bang you could imagine.
On a fluke, I submitted an entry to a copywriting contest.
Little more than two weeks later, I found myself on an airplane to North Carolina to work as a Copy Cub for none other than the legendary Clayton Makepeace.
Sink or swim doesn’t even begin to describe my experience.
It was quite literally, “here’s your desk… here’s your project… now start writing!”
The first lesson I learned was that everything I’d been taught about writing emails was dead wrong. I was relieved. After all, what I knew to be true about writing emails had left me in a state of panic and anxiety.
Clearly I needed a new, more effective strategy.
Fortunately for me, one day with Clayton changed everything.
I’d been brainwashed into believing that open rates and clickthrough rates were the twin Holy Grails of email marketing. The only thing that truly mattered.
Therefore, my whole job was to get the email opened and get the click… no matter what.
Yet here was a copywriter (and not just any copywriter, mind you… but the copywriter) that was consistently putting entire sales pages in his emails.
The Only Click He Wanted Was to An Order Form. It Was Straight for the Jugular!
It was a completely contrary philosophy, with a very different formula for success.
Namely, it was:
HIGH opens + HIGH clickthroughs = LOW sales
… versus …
LOW opens + LOW clickthroughs = HIGH sales
Yeah, that was my first reaction too.
How could less people opening my emails, combined with less people clicking through to my sales device, actually increase my sales?
It was a hard concept to grasp at first.
But even the most difficult concepts become crystal clear under the searing light of reality.
It finally “clicked” for me one day, pardon the pun, after starting to see the results of his philosophy firsthand. It was like emerging from a long, dark, cold winter.
In an instant, I realized the reason I’d been having such a difficult time writing emails was because the way I’d been taught to write them went against my natural instincts.
The concept of focusing on opens and clicks never really made sense to me.
But hey, it was what the “professionals” were doing, so I did it.
What Clayton’s philosophy essentially boiled down to was…
Get the sale! Get the sale! Get the sale!
My mindset immediately shifted from getting a click to getting a committed action.
As Daniel is fond of saying, you can’t cash clicks at the teller window.
In the final analysis…
The guy or gal with dirt-low open rates and clickthrough rates who skillfully persuades in virtually every email they send out is going to earn a whole lot more money than the guy or gal with sky-high opens and clickthroughs.
In the end, it’s all about skillful persuasion.
And that’s best accomplished by going straight for the jugular… right in your emails!
So how do you skillfully persuade in your emails?
Well, that’s the next thing I had to learn on my way to email mastery…
I Now Knew the WHY, I Still Needed to Learn the HOW …
I didn’t have to wait long.
Shortly thereafter I found myself on one of Daniel’s free training webinars, where I would start the second (and by far, most important) part of my education in writing emails as a member of his Email Alchemy ELITE program.
In the ELITE program, members quickly come to learn the WHYs and HOWs of writing emails on a deeply intuitive level…
… Starting with the magical acronym S.O.D.P.C.
It stands for:
Call to Action…
… And it greatly simplifies the process of writing powerful, profitable emails by giving you a paint-by-numbers, no-fail formula for writing them.
Once you’ve learned his proven, battle-tested process, all the fear and anxiety that overwhelm you when you sit down to write an email melt away… and you’ll know exactly what you need to do to write a single email, or even a whole series of emails.
All the time, every time.
Whether you’re a freelance copywriter, an online marketer, or anyone else that can benefit from being able to spit out high-profit promotional emails on-demand, like clockwork…
… You just can’t put a price on that kind of self-confidence and belief in your abilities!
Perhaps the best part of ELITE membership is the giant (and growing) arsenal of 150+ templates Daniel gives you right out of the gate…
You Don’t Have to Become An Email Writing Genius to Get Results …
If you want to create emails like Daniel (and why not, since it’ll give you the power to write your own ticket in your life and business)…
… You can take advantage of the full arsenal of professionally-written email templates, written by Daniel himself.
Personally, it was the combination of the two – using and dissecting his collection of proven templates, while simultaneously going through the training – that allowed me to quickly master the skill of writing powerfully effective emails that convert like crazy.
Translation: My investment in ELITE quickly paid for itself in the form of increased sales and profits, for both myself and my clients.
So much so, that I eventually made the decision to join Daniel’s team to help him build the EMAIL ALCHEMIST brand, and to get the opportunity to learn from him firsthand.
A bit extreme, yes… but it’s been worth it!
Still, you don’t have to join the ELITE team to tap into his vast storehouse of knowledge and experience, and learn and benefit from everything he knows about writing emails.
Right now, TODAY ONLY (Sunday, Dec. 17) apply for a FREE, one-on-one, 45-minute strategy session with Daniel – where he’ll work with you to craft a step-by-step game plan to hit your income goals over the next year…
… Whether that’s ten thousand a month, or two-hundred thousand a month…
… And show you how to put all of the pieces together quickly, and with minimal risk.
So Here’s What to Do Now to Kick Off the New Year With a Roar…
FIRST, let us know how you feel in the comments below.
What’s your experience been with learning how to write emails that sell?
Are you scared to death of them, even though you know that building an email list and monetizing that list with profitable emails would be a total game changer for your business?
SECOND, if you’re ready to step up your email marketing game, perhaps you could benefit from membership in the EMAIL ALCHEMY “ELITE” coaching program.
It’s easy and risk-free to find out if it’s right for you.
Just check out the replay of last week’s free online workshop, “4 Startling Online Marketing Predictions That Could Add a Zero to Your Bottom Line in 2018”…
… And review the application details at the end to apply for your FREE 45-minute strategy call with Daniel… where he’ll give you a blazing hot start on the New Year, and help you decide if ELITE membership is right for you.
It’s the perfect way to kick off the New Year… with a ROAR!