Daniel Levis

Information Marketing

« Previous Entries

How Do You Like to Consume Information?

Friday, August 12th, 2011

Earlier this week in one of my mastermind groups the discussion turned to the different ways of delivering information products. Since I’m finalizing the availability of a new course myself over the next couple of weeks I’m particularly interested in the subject right now. And I was hoping I could call on your opinion. Please […]

What’s in a name? A rose by any other name still smells as sweet …

Tuesday, May 31st, 2011

Juliet was a naïve little naughty girl. Did you know the novel “Gone with the Wind” was originally named, “Tomorrow is Another Day”? How many copies do you think it would have sold with a title so profound? Maybe 10,000. Of course, the larger question is: If the book flopped because of the title, would […]

Does a single info-product make a business?

Monday, November 15th, 2010

I can’t tell you how often people come to me who think they are going to get rich with just one info-product to sell. A single product does not make a business. Think about it. There you are trying to build a front end for your business selling a $39 ebook or whatever. And who […]

[info-products] Beware this trap …

Friday, November 12th, 2010

I firmly believe long-term competitive advantage in the info-publishing business is impossible to acquire without a deep and abiding passion for the subject matter you’ve chosen to build your business around. And an honest affinity for the people you hope to serve. There is nothing new-age, touchy-feely, or Richard Simmons about this sentiment. It’s just […]

The Easiest Info-Products to Sell …

Wednesday, November 10th, 2010

The very best products to develop and sell are free. They can be easily demonstrated to pay for themselves almost immediately. Copywriting plays an important role here. An expert persuader digs for implication. You take the problem and explore its full ramifications in dollars in cents, magnifying its cost, until the price of your product […]

« Previous Entries