Daniel Levis

Online Marketing

Direct Response 2.0?

Saturday, December 11th, 2010

I like blogs and I like blogging, but I never really viewed it as a primary business activity, still don’t. I am however genuinely impressed with some of the followings and traffic numbers I see “professional bloggers” building with blogs. Some of the most popular blogs of this ilk are best described as, avant-garde. The […]

The Marketing Golden Rule

Thursday, October 28th, 2010

The Golden Rule (Do unto others as you would have others do unto you) is a pretty good rule. It’s good for business — but not perfect… I’ll tell you a little story to explain why … Henry Ford was a deeply principled man. He believed that if the Ford Motor Company did right by […]

Unforgettable …

Tuesday, October 26th, 2010

Where were you in seventy-two… when Paul Henderson scored the winning goal with just 34 seconds remaining in the final game… lifting Team Canada to victory in the “Series of the Century”, against the Soviet Union? Do you remember when Billie Jean King humiliated Bobby Riggs in three straight sets after enduring repeated taunts from […]

The Difference between an Expert and an Authority…

Thursday, October 21st, 2010

Customer skepticism is way over-rated in marketing circles.The truth is people need to believe almost as much as they need to belong. As the pace of change and the spread of knowledge accelerates this has never been truer … Progress demands ever increasing levels of specialization. I’ll do this. You do that. And then we’ll […]