Jimmy Ray Carl could sell just about anything to anyone…
As a greenhorn salesman in the territory, my first assignment was to accompany him on two or three sales calls a day — and observe. Then we’d spend an hour or so role-playing back at the office.
I learned how to ask questions. And tell stories.
He had a story for countering every objection… fascinating stories about how a given product came about… heartwarming stories that made people like him and trust him. And when he told these stories to customers I watched the purchase reluctance literally disappearing from their faces.
Jimmy Ray Carl influenced people so effortlessly and easily that getting them to sign on the dotted line was like taking candy from a baby.
At first I resisted modeling his approach …
It was hard enough remembering product specs and features and benefits and competitive advantages. Was it really necessary complicating things further with people and places and events?
One day we were out for a few beers at a little Italian bistro on Queen’s Quay (Lake Ontario), and I asked him, “What’s with the stories? Why don’t you just get to the point and tell the customer the facts?”
He looked at me with that mischievous Irish glint of his, and said:
He went on, “When you tell stories, people listen. Haven’t you noticed?”
I thought about the morning’s sales calls, and he was right.
“It’s because you’re making it easy for them to get the picture” he continued. “They don’t have to think too hard about what you’re saying. They just have to watch the little mental movie running in their heads. You like it when customers listen to you, don’t you?”
“Well yeah”, I said.
“What’s more”, he added, “they understand you a whole lot better.
“See, whether you tell stories or not, people are trying to visualize what you’re saying to them. Why risk having your buyers conjuring up the wrong pictures? Show them what you want them to see with your words.
“And here’s another thing. You ever heard the expression, ‘seeing is believing’?”
I’m sure my head had been bobbing up and down the whole time. Jimmy took a moment to flirt with the waitress and order another pitcher of beer before he continued …
“See, when you got this mental movie thing going on, it’s like you can say things to people without actually coming out and saying them.
“Have you noticed how when you make a product claim, the customer is fighting you? You’ve noticed that right?”
“Sure. He’s thinking… of course you would say that. You’re here to sell me this thing.”
“Yeah. But if you make him see himself interacting with the claim in his imagination, there’s no resistance. He thinks he figured the whole thing out by himself. And he accepts it, because he owns that idea.
“And here’s the really beautiful part Danny boy...
“See this solid gold Movado watch… that amazing Jag in the parking lot… the block of rental properties I own on the Danforth. Paid for with stories.
“You know what I’m saying?”
Jimmy Ray Carl could be a little cocky when he wasn’t around customers, especially with a few pitchers of Rickard’s Red in him. But he had a good heart. And boy could he sell.
So I took his advice.
I learned the stories.
And they produced for me too.
But that was a long time ago.
What about today?
Do sales stories still work?
See these two watches?
The watch on the left sells for around $15,000 while the one on the right sells for about $100. Does the ROLEX tell time 150 times better than the TIMEX?
Of course not…
…So what compels people to pay such a ridiculous premium?
It’s quite simple, really. The Rolex is a prop in a storyline. The person puts on the watch and they become the hero in a little drama that plays out in their head.
Seth Godin wrote a book about this. It’s called All Marketers
He talks about $20 wine glasses that instantly transform you into a wine connoisseur… $125 (made in China for $3) sneakers that turn shy wallflowers into popular social butterflies… full grown adults paying $80,000 for $35,000 Volkswagens with Porsche name plates slapped on them… and plenty of other examples of patently irrational consumer behavior.
Gene Schwartz has a chapter in Breakthrough Advertising devoted to what he called “identification”, which is basically the same idea. People don’t buy products for what they do, but rather the identities they help them create.
When I left the world of shoe leather selling to become a freelance copywriter and marketing consultant I became captivated by these notions.
Direct response copywriting courses did not do this for me. Sure, they sang the praises of storytelling… but fizzled after telling the story of the “Two Young Men” letter.
So I went on a quest to build such a system myself…
I analyzed films, fables and short stories to see how they hook people's attention and embed invisible themes that change attitudes and beliefs.
I watched how trial room lawyers use stories to win juries to their way of thinking.
I studied how politicians and religious leaders use stories to indoctrinate the faithful and woo new converts… how therapists use them to inspire change in their patients… even how con-artists use them to gain the trust of their marks.
I began testing different ideas and soon discovered something interesting. Telling stories online and in print was NOT the magic pill I thought it would be.
… And I quickly realized that if you tell a story in the wrong place or in the wrong way it can seriously reduce your conversion instead of increase it.
Selling with stories online is actually downright dangerous if you don’t know what you’re doing… like driving drunk… or having unprotected sex with strangers. The mistakes are not obvious, even in hindsight.
I walked into the bank one day with a royalty check so big even the bank manager refused to cash it. The story-based promotion I’d created had more than doubled response to the client’s previous long standing control.
And gradually, through ongoing experimentation, testing and tweaking, I improved my model… and improved it again… until my win rate increased to the point where story became the prime driver for almost all my promotions.
Today, I’d like to offer you the same glorious advantage — a repeatable, step-by-step, story creation formula that will have you developing deeper, more meaningful relationships with your best customers… easily commanding premium prices for your products and services… and grinding your cut-rate competition to dust.
If you’re tired of the pain of failed campaigns and watching your list become less and less responsive, you need to pay especially close attention to this.
As the title suggests, this course is about telling masterful sales stories that absorb your target audience’s attention and then direct it toward a purchase.
You’ll discover amazing secrets for keeping your ideal prospects engaged and interested in you and your products and services over the long term.
And you’ll learn to tell order-inducing stories that make people feel safe and secure and enthusiastic about handing you their hard earned money in exchange for the value you bring them.
Quite simply, it’s the ultimate marketing resource for selling to people without them feeling like they are being sold, resulting in increased conversion… higher margins… and dramatically enhanced lifetime customer value.
In module 1, you’re getting the complete lowdown on 7 powerful story formats… how and why to use them… and the insider secrets to leveraging them to capture the attention and interest of your target audience…
You’ll watch as I explain each one of these time saving tools that have allowed me to slash my writing time by 80% to 90%.
The entire story creation process is laid bare… so you can quickly model it… and breathe new life into your own promotions …
I’m convinced they give you the most comprehensive, complete and concise story-selling encyclopedia known to man… a veritable Bible of story-based persuasion.
And I honestly believe they’ll help you to create the kind of heroic customer identifications experience proves are the secret to enhanced sales conversion… impervious-to-competition profit margins… and the enduring goodwill and patronage of your best buyers.
Gone are the days when you can win the battle for consumer mindshare on price, quality or convenience. Competitiveness in these areas is now merely the cost of entry — no longer a key factor in your success.
In today’s world of material overabundance, what people secretly want are products and services that allow them to tell better stories… to themselves… and to the people around them.
I saw this trend emerging in my days with Jimmy Ray Carl in corporate sales. Decisions were made for personal and emotional reasons first, and practical reasons second. People wanted to tell a story — to their superiors, to their peers, to their spouses and children — that framed them in a heroic light.
I saw it in sales made over the Internet as well. The functional features and advantages of a product didn’t sell nearly as well as the drama those features and functions could be made to represent. And this trend will only accelerate …
If you want to avoid getting sucked into the suicidal price chopping games we’re seeing spread like bad weeds all over the Internet right now, isn’t it time you got serious about building your story selling chops?
Think back to your own buying experience. Visualize several pivotal purchases you made at some earlier point in your life. If it wasn’t the story you read in the sales copy that hooked you and got you to buy… or a story suggested by the sights and sounds and smells of the sales floor… it was a story you told yourself.
Why leave the story to chance?
How will your life change for the better when you’re able to easily and effortlessly create stunning conversion numbers for all of your products and services… reducing your cost of customer acquisition… and exploding your lifetime customer value? (Or if you’re a freelance copywriter or marketing consultant, imagine the rewards your clients will shower you with when you create that magic for them.)
Those outcomes have given me and my family the freedom to come and go on a whim… never worrying about rush hour traffic… bone headed bosses… or meaningless, mind-numbing work.
They’ve given us the peace of mind that comes from knowing our income is safe and secure no matter what happens to the economy. And for me personally — the deep sense of satisfaction I enjoy from being able to share this life changing knowledge with you.
If you follow my lead and get really good at selling with stories with this new course, I know your life can be much more than it is today.
And When You Order Today, ,
I’ll Be Sure and Include These 4 Valuable Bonuses Designed to
Help You Even More — ABSOLUTELY FREE!
FREE BONUS #1 — Joe Sugarman shares some of his deepest and most profound insights on story selling …gleaned from his brilliant 50 year + career in advertising.
Without even realizing it, Joe used stories in nearly every one of the ads he used to sell hundreds of different electronic gadgets with his JS&A mail order business.
And also to sell over 20 million pairs of expensive sunglasses… building BluBlockers into one of the top 3 sunglasses brands in the world.
Here are just a few of the many story-selling gems Joe revealed during this intimate interview:
FREE BONUS #2 — Recently, Troy White interviewed me for members of his elite story selling coaching program.
And I have to warn you about this guy. The man is a veritable pit-bull when it comes to digging for a story.
He backed me into one corner after another, literally forcing me to spill my guts at a level of depth and detail I had no intention of disclosing.
Here are just a few of the insanely profitable insights he pulled out of me during this intense, 63-minute, no-holds barred
FREE BONUS #3 — Sit in on a revealing interview I did specially for this release of Effortless Influence with all-star story seller, Vin Montello.
Vin and his Montello mob of copy gangstas are tearing it up on clickbank with story-based selling that makes his clients bank accounts light up like Vegas slot machines.
Be a fly on the wall as we take scissor and scalpel to one of his more controversial promotions.
Here’s just a small sampling of what you’ll discover:
FREE BONUS #4 — Are you familiar with the book, THINK AND GROW RICH? One of the most remarkable passages in this book talks about what Napoleon Hill (the book’s author) refers to as his “Council of Elders.”
Hill had a very unusual, and unusually effective way of sparking his creative intelligence and solving problems.
It went like this …
Each evening in the quiet of his study, Hill would close his eyes and enter a council chamber in the theatre of his mind.
Next, he would take his seat as chairman at the council table, and welcome nine elder advisors (Ralph Waldo Emerson, Luther Burbank, Thomas Paine, Charles Darwin, Abraham Lincoln, Andrew Carnegie, Henry Ford, and Thomas Edison) who gradually entered the chamber to take their seats.
Hill would then lay the challenges of the day before them, and seek their advice. Hill’s study of the records of these great men’s lives was so intensive that the characters actually came to life, engaging in vigorous dialogue over the topics he put before them.
As a story seller, I’ve been known to conduct a séance or two myself. Call me crazy, but I actually had a few of these sessions recorded. And I’m including two of them in this course.
You’re getting a full text transcript of my infamous interview with John Caples, where the Godfather of sales storytelling reveals:
And what is that price?
You mean if you get yourself a copy of Effortless Influence — How to Master the Art of The Sales Story... or if you don’t?
How do I know?
Because that’s the amount you’re out of pocket when you subtract the course price from the $30,000 I’m guaranteeing you’ll earn in incremental new sales as a result of implementing what I’m offering to teach you.
The way I see it, if I can’t give you at least a 30-to-1 return on your investment I don’t want your money. Which means really, my course is better than free. It doesn’t cost you money. It makes you money. At least $30,000 over the next year, OR YOUR MONEY BACK!
Consider the $997 you invest in this life-changing material the seed capital on the minimum $30,000 it’s guaranteed to bring you in the first year alone. Does that sound like a wild promise? It shouldn’t.
What’s your average transaction size — $50, $100, $500, $5,000? Whatever it is, how many additional sales will it take to earn an additional $30,000 over the next year?
Visualize those new sales now and know how doable they really are when you have this knowledge at your disposal. Chump change, really, compared to what’s possible. Especially when you consider the shelf life of this knowledge. It just gets more and more valuable each year.
What will you do with the extra income?
…Pay down some debts?
…Take a nice vacation?
…Expand your business reach and gear up to help even more people with the problems you help them solve?
Of course, I only make these bold promises to those with a solid work ethic and the self-confidence to actually learn and follow through on the powerful secrets I’ve packed into this groundbreaking new program.
If you lack those qualities, please don’t buy it.
Click on one of the above buttons now and get started.
Let me share another quick story with you before I wrap up ...
As I was finishing off this letter I got a phone call from someone who just went through some of the material I’m writing you about. Her name is Dr. Kate McDonough — a chiropractor, from somewhere in Massachusetts. Never met her before.
Kate said, “I give free workshops to groups of people in the local community in the hopes of getting them to come to my clinic for a discovery session.”
I said, “Great strategy! How’s that working for you?”
“Terrible!” she said. “Until the other night when I revamped my presentation based on your story selling teachings and got five people to sign up! I’ve been doing these presentations for some time and the most I’ve ever gotten before was one. I’m dancing like nobody’s looking!
“Each one of these discovery sessions is worth $100 to me. Plus 1-in-5 sessions results in a full-fledged client worth upwards of $3,500! This is going to totally transform my practice!”
Now how long do you think it will take Kate to recoup a measly $1,000 investment?
What about you?
Are YOU ready to transform YOUR practice, career, business?
Click on one of the above buttons now and get started.It’s like a catalyst that sets off a far-reaching chain reaction ...
Jimmy Ray Carl saved my failing sales career with the power of a few good stories. I’ve built on that story to help hundreds, perhaps thousands of intrepid entrepreneurs like Dr. Kate to increase their influence in the marketplace. Dr. Kate is now telling stories that empower people to take back their health and fulfill their potential.
Who knows who might be sitting there listening to one of Dr. Kate’s workshops and what they might do?
... Where will the chain of influence end?
Nobody knows... but this much, you and I both know: Stories are THE most powerful tool we've got for inspiring others to take positive actions that make the world a better place. And helping to make the world a better place allows us to claim the life we've always wanted for ourselves.
I've got mine. Isn't it time you got yours?
Make your selection below and give Effortless Influence — How to Master the Art of The Sales Story a fair try.
You've got nothing to lose and a bare minum of $29,000 to gain — not to mention the personal pride, power and enjoyment that comes from being able to sit down and write a story that produces income-on-demand.
P.S. If the $897-$997 investment is worrying you, then you need to go back to the top of this page and read it again. Because putting an end to your financial embarrassment is the best reason of all for getting started.
Doesn’t it piss you off no-end not being able to invest in the tools you know will make all of the difference in your life? Why don’t you channel that anger toward doing something about it?
Auction off some junk on eBay… borrow the money from a friend or family member if you have to… live by candlelight for a month — whatever it takes!
I don’t mean to be blunt, but that’s really what it comes down to. You’re either dithering around in the kiddie pool of marketing for the rest of your life. Or you’re strapping on a pair of balls and getting serious about this — your call.
More sales… higher profits… less stress — if not now, when?
Click on one of the above buttons now and get started
Levis International Marketing
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