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2    Jimmy Ray Carl could sell just about anything to anyone…

    As a greenhorn salesman in the territory, my first assignment was to accompany him on two or three sales calls a day — and observe. Then we’d spend an hour or so role-playing back at the office.

    I learned how to ask questions. And tell stories.

    He had a story for countering every objection… fascinating stories about how a given product came about… heartwarming stories that made people like him and trust him. And when he told these stories to customers I watched the purchase reluctance literally disappearing from their faces.

    Jimmy Ray Carl influenced people so effortlessly and easily that getting them to sign on the dotted line was like taking candy from a baby.

    At first I resisted modeling his approach …

    It was hard enough remembering product specs and features and benefits and competitive advantages. Was it really necessary complicating things further with people and places and events?

    One day we were out for a few beers at a little Italian bistro on Queen’s Quay (Lake Ontario), and I asked him, “What’s with the stories? Why don’t you just get to the point and tell the customer the facts?”

    He looked at me with that mischievous Irish glint of his, and said:

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    He went on, “When you tell stories, people listen. Haven’t you noticed?”

    I thought about the morning’s sales calls, and he was right.

    “It’s because you’re making it easy for them to get the picture” he continued. “They don’t have to think too hard about what you’re saying. They just have to watch the little mental movie running in their heads. You like it when customers listen to you, don’t you?”

    “Well yeah”, I said.

    “What’s more”, he added, “they understand you a whole lot better.

    “See, whether you tell stories or not, people are trying to visualize what you’re saying to them. Why risk having your buyers conjuring up the wrong pictures? Show them what you want them to see with your words.

    “And here’s another thing. You ever heard the expression, ‘seeing is believing’?”

    I’m sure my head had been bobbing up and down the whole time. Jimmy took a moment to flirt with the waitress and order another pitcher of beer before he continued …

    “See, when you got this mental movie thing going on, it’s like you can say things to people without actually coming out and saying them.

    “Have you noticed how when you make a product claim, the customer is fighting you? You’ve noticed that right?”

    “Sure. He’s thinking… of course you would say that. You’re here to sell me this thing.”

    “Yeah. But if you make him see himself interacting with the claim in his imagination, there’s no resistance. He thinks he figured the whole thing out by himself. And he accepts it, because he owns that idea.

    “And here’s the really beautiful part Danny boy...

    “See this solid gold Movado watch… that amazing Jag in the parking lot… the block of rental properties I own on the Danforth. Paid for with stories.

    “You know what I’m saying?”

    Jimmy Ray Carl could be a little cocky when he wasn’t around customers, especially with a few pitchers of Rickard’s Red in him. But he had a good heart. And boy could he sell.

    So I took his advice.

    I learned the stories.

    And they produced for me too.

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    But that was a long time ago.

    What about today?

    Do sales stories still work?

    See these two watches?
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     The watch on the left sells for around $15,000 while the one on the right sells for about $100. Does the ROLEX tell time 150 times better than the TIMEX?

    Of course not…

    …So what compels people to pay such a ridiculous premium?

    It’s quite simple, really. The Rolex is a prop in a storyline. The person puts on the watch and they become the hero in a little drama that plays out in their head.

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    Seth Godin wrote a book about this. It’s called All Marketers Are Liars Tell Stories...

    He talks about $20 wine glasses that instantly transform you into a wine connoisseur… $125 (made in China for $3) sneakers that turn shy wallflowers into popular social butterflies… full grown adults paying $80,000 for $35,000 Volkswagens with Porsche name plates slapped on them… and plenty of other examples of patently irrational consumer behavior.

    Gene Schwartz has a chapter in Breakthrough Advertising devoted to what he called “identification”, which is basically the same idea. People don’t buy products for what they do, but rather the identities they help them create.

    When I left the world of shoe leather selling to become a freelance copywriter and marketing consultant I became captivated by these notions.

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    Direct response copywriting courses did not do this for me. Sure, they sang the praises of storytelling… but fizzled after telling the story of the “Two Young Men” letter.

    So I went on a quest to build such a system myself…

    I analyzed films, fables and short stories to see how they hook people's attention and embed invisible themes that change attitudes and beliefs.

    I watched how trial room lawyers use stories to win juries to their way of thinking.

    I studied how politicians and religious leaders use stories to indoctrinate the faithful and woo new converts…  how therapists use them to inspire change in their patients… even how con-artists use them to gain the trust of their marks.

    I began testing different ideas and soon discovered something interesting. Telling stories online and in print was NOT the magic pill I thought it would be.

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… And I quickly realized that if you tell a story in the wrong place or in the wrong way it can seriously reduce your conversion instead of increase it.

    Selling with stories online is actually downright dangerous if you don’t know what you’re doing… like driving drunk… or having unprotected sex with strangers. The
mistakes are not obvious, even in hindsight.

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    I walked into the bank one day with a royalty check so big even the bank manager refused to cash it. The story-based promotion I’d created had more than doubled response to the client’s previous long standing control.

    And gradually, through ongoing experimentation, testing and tweaking, I improved my model… and improved it again… until my win rate increased to the point where story became the prime driver for almost all my promotions.

    Today, I’d like to offer you the same glorious advantage — a repeatable, step-by-step, story creation formula that will have you developing deeper, more meaningful relationships with your best customers… easily commanding premium prices for your products and services… and grinding your cut-rate competition to dust.

    If you’re tired of the pain of failed campaigns and watching your list become less and less responsive, you need to pay especially close attention to this.

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12     As the title suggests, this course is about telling masterful sales stories that absorb your target audience’s attention and then direct it toward a purchase.

    You’ll discover amazing secrets for keeping your ideal prospects engaged and interested in you and your products and services over the long term.

    And you’ll learn to tell order-inducing stories that make people feel safe and secure and enthusiastic about handing you their hard earned money in exchange for the value you bring them.

    Quite simply, it’s the ultimate marketing resource for selling to people without them feeling like they are being sold, resulting in increased conversion… higher margins… and dramatically enhanced lifetime customer value.

    In module 1, you’re getting the complete lowdown on 7 powerful story formats… how and why to use them… and the insider secrets to leveraging them to capture the attention and interest of your target audience…
  • How to melt your prospect’s irrational fears... freeing them to give your sales arguments a fair hearing…
  • How to plant ideas in your prospect’s minds so subtly they think they came up with the ideas themselves…
  • Secrets of guided imagery that give your prospects time travelling powers and the ability to visit their future lives — with you, the storyteller, as their guide…13
  • The Vision Quest: How to help your prospects see realities that were invisible to them before… and feel new sensations that empower them to take actions that were previously impossible…
  • How to short-circuit skepticism and cynicism by harkening your prospects back to their childhoods. A time when thought processes were pure emotion and life was spontaneous and carefree…
  • How to disarm the defensive stockade people put up against persuasion by weaving the facts, features, and benefits of your offerings into the innocent fabric of story …
  • Why the unconscious mind literally can’t tell the difference between a real and an imagined experience… and how to use this amazing phenomenon to make your marketing infinitely more productive…
  • Zero Resistance Selling: A simple trick that allows your sales argument to effortlessly find a new home in the prospect’s belief system. (See Page 6) …
  • How to cloak complex or unfamiliar ideas in easily understood stories, giving your prospects the confidence and assurance to move ahead. (Page 9) …
  • How to craft a good origin story that cements your credibility as a seller and bonds you to your target audience like crazy glue. Connect with your customers on a deep and enduring level, virtually immunizing your business against discount happy competition. (Page 10) …
  • How to use dramatic reversal to make your sales pitch more entertaining and believable. (Page 18) …
  • The secret storytelling ingredient that shifts your prospect’s mental gearing from “passive wishing” to “active willing”. Gets them to plunk down their hard earned money faster than just about anything. (Page 20) …
  • Four magical little “Trojan Horse” phrases that instantly put your prospects at ease and allow you to tip-toe past their exterior defenses. (Page 21) …14
  • Sneaky little metaphors that prime your prospects to accept your sales arguments without giving them a second thought. (Page 22) …
  • The deadly (yet common) storytelling mistake that kills sales and actually reduces readership and repeat business. (Page 23) …
  • How to sell prevention. This $297 preventative sells like crazy with no sales letter. See how a simple story-driven email goes straight to an order form to make the sale. (Page 24) …
  • The power of parables. How to use innocent little teaching tales to unleash a torrent of new profits. (Page 28) …
  • How to use stories to maintain the perceived value of a discounted item, doubling or even tripling sales conversion. (Page 31) …
  • How to use morbid curiosity to practically force people to open your emails and rabidly consume your sales message. (Page 32) …
  • How a Greek fable spawned a $1.5 billion dollar ad campaign that ran for decades … (Page 32) …
  • How to choose the right narrative point-of-view for a given sales story. Plus a weird, science-fiction-like technique proven to boost response when you need a great story to tell but can’t find one. (Page 36) …
  • How to revive the dead and put them to work earning you juicy affiliate commissions. Historical figures make great characters for your sales stories. You can put words in their mouths. Make them do cool things. Embed purchasing criteria in their actions. (Page 37)
  • The three key ingredients you must put in every sales story if you want people to click a link… fill out a form… or complete a purchase. Miss any one of these key ingredients and your story will bomb, guaranteed. (Page 39)15
  • How to hitchhike on a news story or an entertainment item from the popular media to magnify the distribution and potency of your sales message. (Page 40)…
  • An unusual way to use pre-supposition in your sales stories that almost always increases email click through rates. (Page 41) …
  • Three things to put in your sales stories that most people find near impossible to look away from. HINT: They tap in to the reptilian part of our brains, were the survival and self-preservation imperatives dwell. (Page 42) …
  • A simple story trick that lessens your prospect’s burden of decision. Do this and you’ll make infinitively more sales. I guarantee it. (Page 44) …
  • Story Transposition: How to template mesmerizing stories that are proven through time to capture people’s attention and influence their behavior. The ultimate shortcut to creating sales-inducing stories. (Page 48) …
  • How to create a killer case study. Most case studies could bore the arm off a chair and don’t do much to increase sales. Here are 12 interview questions for extracting amazing success stories… and the secret narrative structure that virtually guarantees explosive, profit-pulling case studies. (Page 49) …
    In module 2, you’re getting the complete blow-by-blow on all of the essential elements that go into creating astonishingly effective origin stories that allow you to sell effortlessly and at consistently higher margin than your competitors …
  • The 12 stages of the hero’s journey — and why this almost magical story structure intuitively resonates with all human beings. A proven way to trigger the curiosity, empathy and emotion you need to rivet your prospect's attention… amplify desire… and install powerful buying motives while virtually eliminating purchase resistance. (Page 53) ...
  • The difference between story structure and content and how “archetypes” can be your unfailing beacon to higher response. (Page 55) ...
  • How the hero’s journey can also form the fabric of a seductive mythology you build around yourself, your product, and your business over the course of months or even years. (Page 59) …
  • Stealth Positioning — How to convey credibility through accomplishment without a hint of braggadocio or boastfulness. Infinitely more effective than the worn out “I’m not telling you this to impress you, but rather to impress upon you” schtick most markets have heard way too many times. (Page 61) …
  • How to inject drama, intrigue and entertainment value into otherwise boring product descriptions and explanations. Deadly effective in b2b markets. (Page 64) …15
  • How embedding a logical rationale for purchasing your product inside of a story can spike your sales conversion overnight by 187%. (Page 65) …
  • The Russian Doll Secret: How to use nested narrative to subtly implant buying conclusions in your prospect’s minds that have them reflexively clicking the order button to complete a purchase. (Page 69) …
  • How to anchor your prospect’s affection to inanimate objects you want to sell them. (Page 71) …
  • Six proven ways to create empathy and connection, practically forcing your prospects to mentally project themselves into your sales story. (Page 72) …
  • How to reveal character flaws and vulnerabilities and turn them into character assets that build trust and affinity with your target market. (Page 74) …
  • The secret to stimulating your prospect’s sympathetic nervous system in a way that creates incredibly deep rapport and attraction. Almost instantly dissolves sales resistance and purchase hesitation. (Page 75) …
  • A counter-intuitive “back door” way to create character fascination. This unusual technique when properly executed leads to an almost blinding rapport with your target prospects. (Page 76) …
  • The secret “primal” ingredient to put in your sales stories that sows the seeds of emotion and stirs even your most careful and deliberate prospects to action. (Page 76) …
  • Collective Heroism — When your prospects associate your marketing with a sense of being part of something larger than themselves, sales shoot for the moon. Here’s how to create an addictive feeling of camaraderie and belonging within your target market. (Page 77) …
  • How to neutralize the internal demons that stand between your prospects willingness to pursue their biggest dreams… and between you and a reliable stream of repeat sales. (Page 79) …
  • The Stimulus and Response Principle: the secret to transforming stories that feel like lifeless, unsatisfying processions of events into electrifying cavalcades of excitement that enchant your prospects from beginning to end. (Page 80) …
  • A counterintuitive story strategy that lets you quickly assume the mantle of authority, compelling your prospects to accept you as a trusted advisor and subject matter expert. (Page 90) …16
  • Four different types of mentor stories that allow you to effortlessly establish ironclad credibility for yourself as a seller. (Page 94) …
  • How to strike at the heart of your prospect’s most deep-seated, close-to-the-bone emotions without seeming manipulative, ham handed, or obvious. (Page 96) …
  • The number one determining factor that spells the difference between sales stories that grab your prospects, turn them upside down, and shake money from their pockets... and stories that leave them cold as dead fish. (Page 97) …
  • The four step mental process that leads to action. Miss one step, (or get them in the wrong order), and your sales story is dead in the water. (Page 98) …
  • How to alter the chemical makeup of your prospect’s physiology… stepping up or stepping down the brain’s activity level… creating sensation in the body… altering involuntary movements, gestures, and facial expression… and ultimately, impacting the will to act. (Page 99) …
  • The difference between innate primal emotions and learned social emotions. Which class of emotion sways people more powerfully? Find out on page 100.
  • A complete model of the human emotions… their biological function…  how and when to use them in your sales stories. 67 different emotions explained and their application to persuasive storytelling demonstrated. (Page 102) …
  • How to use curiosity, anticipation, surprise, suspense and intrigue to transfix your prospect’s attention. Amazingly powerful storytelling techniques that literally crowd out awareness of time and space, locking potential buyers to your sales message like an invisible tractor beam. (Page 110) …
  • Why “hard loops” don’t work in direct response selling and what to do instead to create stunning17 increases in readership and response. (Page 114) …
  • How to use soft loops to deepen attention and interest. When you do this right it practically guarantees your sales message gets read. (Page 116) …
  • The pleasure/pain quadrant: a simple strategy for harmonizing the motivations of your story hero with those of your target prospects. (Page 119) …
  • Four different types of humor to use in your stories. These techniques loosen purchase resistance and lubricate the buying process without detracting from the seriousness of your sales message in any way. (Page 121) …
  • How to craft compelling characters your prospects want to identify with. People buy when they sense doing so enhances their self-image in some way. Showing a similar development in a character they care about is the deadly effective way to create this effect. (Page 126) …
  • How to differentiate your products and services through the characterization of your protagonist. This is the ultimate secret to selling at premium prices and with superior profit margins — ten times more profitable than mere functional advantage. (Page 127) …
  • The 16 irreducible values that motivate your prospect’s actions… and how to subtly communicate them through story to unleash a tsunami of increased conversion and response. (Page 131) …
  • The 12 classic character archetypes… how to recognize the dominant archetype(s) in your particular market… and the keys to motivating each type. (Page 135) …
  • Five different ways to reveal character and activate even the most unconscious fears, aspirations, beliefs and values of your target prospects. This is the lethal combination strike that jerks even the most shell-shocked and reluctant would-be buyers out of their complacency and into your pitch. (Page 191) …
  • Ten archetypal themes to use in your sales stories that are proven to attract attention, arouse interest, and stir your prospect’s blood toward a purchase. Use these proven story templates and your hit rates will soar! (Page 196) …
    And in module 3 I’m tying it all together for you with a powerful series of fill-in-the-blanks worksheets and do-this-do-that templates that will have you penning highly persuasive order-getting sales stories more easily than you ever imagined.

    You’ll watch as I explain each one of these time saving tools that have allowed me to slash my writing time by 80% to 90%. 18
  • The protagonist worksheet. (Page 227) …
  • The pleasure/pain worksheet. (Page 229) …
  • The irreducible values worksheet. (Page 232) …
  • The character arc worksheet. (Page 233) …
  • The antagonist worksheet. (Page 233) …
  • The mentor worksheet. (Page 234) …
  • The sub-text worksheet. (Page 239) ...
  • The hero’s journey template. (Page 242) …
     You’ll see the actual inputs I made to create a recent promotion. And you’ll experience the magic as these completed sheets and templates morph into the kind of hard-hitting sales copy that makes millions.

     The entire story creation process is laid bare… so you can quickly model it… and breathe new life into your own promotions …
  • Six different ways to create powerful story telegraphing headlines, plus tons of examples. (Page 236)…
  • How to deepen the fictive spell by breaking the 4th wall. (Page 246) …
  • Sneaky tricks that bend the perception of time, transplanting your prospects into a future reality where they can experience the pleasure of ownership. (Page 248)…
  • Five amazing creativity exercises. (Page 249)…
  • And much more!
    For over 9 months I’ve poured every spare moment into fully documenting my proven story selling processes. And these three modules are the result. 262 tightly edited pages of text… eight and half hours of audio… and 59 annotated exhibits in all!

    I’m convinced they give you the most comprehensive, complete and concise story-selling encyclopedia known to man… a veritable Bible of story-based persuasion.

    And I honestly believe they’ll help you to create the kind of heroic customer identifications experience proves are the secret to enhanced sales conversion… impervious-to-competition profit margins… and the enduring goodwill and patronage of your best buyers.

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    Gone are the days when you can win the battle for consumer mindshare on price, quality or convenience. Competitiveness in these areas is now merely the cost of entry — no longer a key factor in your success. 

    In today’s world of material overabundance, what people secretly want are products and services that allow them to tell better stories… to themselves… and to the people around them.

    I saw this trend emerging in my days with Jimmy Ray Carl in corporate sales. Decisions were made for personal and emotional reasons first, and practical reasons second. People wanted to tell a story — to their superiors, to their peers, to their spouses and children — that framed them in a heroic light.

    I saw it in sales made over the Internet as well. The functional features and advantages of a product didn’t sell nearly as well as the drama those features and functions could be made to represent.  And this trend will only accelerate …

    If you want to avoid getting sucked into the suicidal price chopping games we’re seeing spread like bad weeds all over the Internet right now, isn’t it time you got serious about building your story selling chops?

    Think back to your own buying experience. Visualize several pivotal purchases you made at some earlier point in your life. If it wasn’t the story you read in the sales copy that hooked you and got you to buy… or a story suggested by the sights and sounds and smells of the sales floor… it was a story you told yourself.

    Why leave the story to chance?

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    How will your life change for the better when you’re able to easily and effortlessly create stunning conversion numbers for all of your products and services… reducing your cost of customer acquisition… and exploding your lifetime customer value? (Or if you’re a freelance copywriter or marketing consultant, imagine the rewards your clients will shower you with when you create that magic for them.)

    Those outcomes have given me and my family the freedom to come and go on a whim… never worrying about rush hour traffic… bone headed bosses… or meaningless, mind-numbing work.

    They’ve given us the peace of mind that comes from knowing our income is safe and secure no matter what happens to the economy.  And for me personally — the deep sense of satisfaction I enjoy from being able to share this life changing knowledge with you.

    If you follow my lead and get really good at selling with stories with this new course, I know your life can be much more than it is today.

And When You Order Today, ,
I’ll Be Sure and Include These 4 Valuable Bonuses Designed to
Help You Even More — ABSOLUTELY FREE!


21FREE BONUS #1 — Joe Sugarman shares some of his deepest and most profound insights on story selling …gleaned from his brilliant 50 year + career in advertising.

    Without even realizing it, Joe used stories in nearly every one of the ads he used to sell hundreds of different electronic gadgets with his JS&A mail order business.

    And also to sell over 20 million pairs of expensive sunglasses… building BluBlockers into one of the top 3 sunglasses brands in the world.

    Here are just a few of the many story-selling gems Joe revealed during this intimate interview:
  • The true function of stories in advertising and why they work so incredibly well to draw attention to your products and services …
  • How to use stories to isolate potential objections and neutralize them before they can rob you of the sales you deserve …
  • How a good story used in your sales copy can get you on national television and generate tons of additional exposure for your company without costing a thin dime!
  • The popcorn trail secret to curiosity-inducing sales copy that cannot be ignored…
  • How to use shock, surprise and anticipation combined with primal themes that appeal to the reptilian brain to hook readers and drag them into your sales stories …
  • When not to use storytelling in your advertising…
  • And much more!
    Joe delivered over 80-minutes of priceless story selling wisdom. (Both audio and full-text transcript provided).

26FREE BONUS #2 — Recently, Troy White interviewed me for members of his elite story selling coaching program.

    And I have to warn you about this guy. The man is a veritable pit-bull when it comes to digging for a story.

    He backed me into one corner after another, literally forcing me to spill my guts at a level of depth and detail I had no intention of disclosing.

    Here are just a few of the insanely profitable insights he pulled out of me during this intense, 63-minute, no-holds barred interview interrogation:
  • The single most important (often overlooked) sales copy ingredient that almost always unlocks a flood of increased response. Are you missing this, and struggling needlessly as a result?
  • The secret to making people feel empowered, confident and motivated, so they can take action and buy your product or service now rather than later (which usually means never)...
  • Why some products languish in the discount dustbin while others fly off the shelves at crazy high prices. Hint: It often has nothing to do with the product itself.
  • How to speak directly to the unconscious mind of the consumer, the part of them that says "YES", I want it this, and I want it NOW!
  • Why emotional impact trumps statistics every time when it comes to proving a claim...
  • Two almost magical phrases that instantly make people suggestible and more open to your ideas...
  • How to create the illusion of ownership. This unusual technique makes not buying seem like a terrible loss...
  • How to make the purchase of your product a positive development in the buyer's self-image -- the golden key to explosive sales... and profit margins to die for...
  • And much more!
    Honestly, the stuff Troy pulled out of me on this call was so powerful I built a whole series of hard-hitting webinars around it. But this is the only place you’ll find full text transcripts or mp3 audio recordings of me talking about this mind-blowing material.

27FREE BONUS #3 — Sit in on a revealing interview I did specially for this release of Effortless Influence with all-star story seller, Vin Montello.

    Vin and his Montello mob of copy gangstas are tearing it up on clickbank with story-based selling that makes his clients bank accounts light up like Vegas slot machines.

    Be a fly on the wall as we take scissor and scalpel to one of his more controversial promotions.

    Here’s just a small sampling of what you’ll discover:
  • Why great sales copy is a lot like a TV sitcom …
  • Why 90% of the selling job is getting the reader to the bottom of the page and how story telling is the most powerful tool in your kit bag for getting them there …
  • “Theatre of the mind” secrets for getting your prospects to visualize the life-changing benefits of owning your product …
  • How to dig for the story hook …
  • The awesome attention getting power of the benefit-less headline. And how to use provocative, rabble-rousing statements without shooting yourself in the foot…
  • How to tell stories that take up substantial space on the page without losing focus on the needs and desires of your prospect...
  • Why it’s better to appeal strongly to the core of your market than it is to avoid offending and alienating the fringe …
  • And much more!
    If you love outrageous take-no-prisoners story selling and aren’t afraid of ruffling a few feathers with your marketing you’re going to love this interview.

FREE BONUS #4 — Are you familiar with the book, THINK AND GROW RICH? One of the most remarkable passages in this book talks about what Napoleon Hill (the book’s author) refers to as his “Council of Elders.”

    Hill had a very unusual, and unusually effective way of sparking his creative intelligence and solving problems.

    It went like this  …

    Each evening in the quiet of his study, Hill would close his eyes and enter a council chamber in the theatre of his mind.

    Next, he would take his seat as chairman at the council table, and welcome nine elder advisors (Ralph Waldo Emerson, Luther Burbank, Thomas Paine, Charles Darwin, Abraham Lincoln, Andrew Carnegie, Henry Ford, and Thomas Edison) who gradually entered the chamber to take their seats.

    Hill would then lay the challenges of the day before them, and seek their advice. Hill’s study of the records of these great men’s lives was so intensive that the characters actually came to life, engaging in vigorous dialogue over the topics he put before them.

    As a story seller, I’ve been known to conduct a séance or two myself. Call me crazy, but I actually had a few of these sessions recorded. And I’m including two of them in this course.

    You’re getting a full text transcript of my infamous interview with John Caples, where the Godfather of sales storytelling reveals:
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  • The most important thing to test on any landing page (no, it’s not the headline)  …
  • What to do when your target market is fed up with wild hype and inflated claims  …
  • The secret to writing a great opening paragraph… death of the long copy/short copy debate… how to use graphics for increased response… plus much more!
    And I’m also including a re-enactment (mp3 audio and transcript) with Claude C. Hopkins, where29 the grand old man of direct response lays the cold hard truth of business success on the line.
  • Tales of a mad adman and the three infallible, never-fail secrets to higher response …
  • JV schemes that can make you rich… and the true story of how one such “arrangement” took a company with a balance sheet that boasted $45,000 less than nothing to $1.8 million in profits the very first year …
  • The four fundamental (long lost and almost forgotten) laws of profitable advertising that have never changed and never will … and more!
    He's gruff, grumpy, and grouchy. The man rants and rails against just about everything the online marketing gurus are telling us. And the stories he has to share with you are pure gold! Honestly, just this one interview alone — taken to heart — is worth more than the price of admission.

    And what is that price?

    You mean if you get yourself a copy of 
Effortless Influence — How to Master the Art of The Sales Story... or if you don’t?
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    How do I know?

    Because that’s the amount you’re out of pocket when you subtract the course price from the $30,000 I’m guaranteeing you’ll earn in incremental new sales as a result of implementing what I’m offering to teach you.

    The way I see it, if I can’t give you at least a 30-to-1 return on your investment I don’t want your money. Which means really, my course is better than free. It doesn’t cost you money. It makes you money. At least $30,000 over the next year,  OR YOUR MONEY BACK!

    Consider the $997 you invest in this life-changing material the seed capital on the minimum $30,000 it’s guaranteed to bring you in the first year alone. Does that sound like a wild promise? It shouldn’t.

    What’s your average transaction size — $50, $100, $500, $5,000? Whatever it is, how many additional sales will it take to earn an additional $30,000 over the next year?

    Visualize those new sales now and know how doable they really are when you have this knowledge at your disposal.  Chump change, really, compared to what’s possible. Especially when you consider the shelf life of this knowledge.  It just gets more and more valuable each year.
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    What will you do with the extra income? 

     …Pay down some debts? 


     …Take a nice vacation?

     …Expand your business reach and gear up to help even more people with the problems you help them solve?

    Of course, I only make these bold promises to those with a solid work ethic and the self-confidence to actually learn and follow through on the powerful secrets I’ve packed into this groundbreaking new program.

    If you lack those qualities, please don’t buy it.

Basic - Downloadable pdf
& mp3 files
, Just $897
d
Deluxe - Printed Manual
& Audio CDs, Just $997
deluxe
Platinum - Both Physical
& Digital Delivery, Just $997
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Click on one of the above buttons now and get started.

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    Let me share another quick story with you before I wrap up ...  

    As I was finishing off this letter I got a phone call from someone who just went through
some of the material I’m writing you about. Her name is Dr. Kate McDonough — a chiroprac24tor, from somewhere in Massachusetts. Never met her before.

    Kate said, “I give free workshops to groups of people in the local community in the hopes of getting them to come to my clinic for a discovery session.”

    I said, “Great strategy! How’s that working for you?”

    “Terrible!” she said. “Until the other night when I revamped my presentation based on your story selling teachings and got five people to sign up! I’ve been doing these presentations for some time and the most I’ve ever gotten before was one. I’m dancing like nobody’s looking!

    “Each one of these discovery sessions is worth $100 to me. Plus 1-in-5 sessions results in a full-fledged client worth upwards of $3,500! This is going to totally transform my practice!”

    Now how long do you think it will take Kate to recoup a measly $1,000 investment?

    What about you?

    Are YOU ready to transform YOUR practice, career, business?

Basic - Downloadable pdf
& mp3 files
, Just $897
d
Deluxe - Printed Manual
& Audio CDs, Just $997
deluxe
Platinum - Both Physical
& Digital Delivery, Just $997
25
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30
    It’s like a catalyst that sets off a far-reaching chain reaction ...

    Jimmy Ray Carl saved my failing sales career with the power of a few good stories. I’ve built on that story to help hundreds, perhaps thousands of intrepid entrepreneurs like Dr. Kate to increase their influence in the marketplace. Dr. Kate is now telling stories that empower people to take back their health and fulfill their potential.

    Who knows who might be sitting there listening to one of Dr. Kate’s workshops and what they might do?

    ... Where will the chain of influence end?

    Nobody knows... but this much, you and I both know: Stories are THE most powerful tool we've got for inspiring others to take positive actions that make the world a better place. And helping to make the world a better place allows us to claim the life we've always wanted for ourselves.

    I've got mine. Isn't it time you got yours?


    Make your selection below and give Effortless Influence — How to Master the Art of The Sales Story a fair try.

Basic - Downloadable pdf
& mp3 files
, Just $897
d
Deluxe - Printed Manual
& Audio CDs, Just $997
deluxe
Platinum - Both Physical
& Digital Delivery, Just $997
25

    You've got nothing to lose and a bare minimum of $29,000 to gain 
not to mention the personal pride, power and enjoyment that comes from being able to sit down and write a story that produces income-on-demand.

    Sincerely,

  
32

   

    P.S.
If the $897-$997 investment is worrying you, then you need to go back to the top of this page and read it again. Because putting an end to your financial embarrassment is the best reason of all for getting started. 

    Doesn’t it piss you off no-end not being able to invest in the tools you know will make all of the difference in your life? Why don’t you channel that anger toward doing something about it?

    Auction off some junk on eBay… borrow the money from a friend or family member if you have to… live by candlelight for a month — whatever it takes!

    I don’t mean to be blunt, but that’s really what it comes down to. You’re either dithering around in the kiddie pool of marketing for the rest of your life. Or you’re strapping on a pair of balls and getting serious about this — your call. 

    More sales… higher profits… less stress — if not now, when?


Basic - Downloadable pdf
& mp3 files
, Just $897
d
Deluxe - Printed Manual
& Audio CDs, Just $997
deluxe
Platinum - Both Physical
& Digital Delivery, Just $997
25
Click on one of the above buttons now and get started

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