From the desk of Daniel A. Levis
BUSINESS OWNERS, DIRECT RESPONSE MARKETERS & COPYWRITERS:
direct response veteran named
Highest-Paid Copywriter” and
“Copywriter of The Year”
prestigious American Writers & Artists
Institute invites you to …
$200 million in sales:
Exposed, dissected, explained
-- and ready to drive YOUR response through the roof!
for the first time ever: A master copywriter’s
most closely held secrets for multiplying your response -- PROVEN to
prospects’ attention and
instantly convert casual curiosity into voracious readership of your
sales message …
iron-clad credibility for your spokesperson, your product and your offer
Create insatiable desire
for your product and the irresistible impulse to accept your offer and
to ORDER NOW …
name is Daniel Levis – entrepreneur, marketer, copywriter and
most recently, associate editor of Clayton Makepeace’s
internationally acclaimed e-letter on direct response marketing, The
Like you, I know that
knowledge applied is power.
our business, every new strategy, tactic, technique and tool we add to
our repertoires is money in the bank.
And in the next few minutes, I'm
going to give you a massive toolbox filled to overflowing with things
that will drive your response, revenues and profits through the
everlovin’ roof -- GUARANTEED!
about tools that give you
a decisive advantage over 99.9% of all other
business owners, marketers and copywriters -- both online and off.
Some might even call
it an "unfair" advantage.
I'm going to invite you into
the private vault
of the highest-paid copywriter on the planet – Clayton
I’m going to give
you your own,
personal full-color copies of many of his best-known promotions
– direct mail packages that produced more than ONE QUARTER
BILLION DOLLARS in sales …
I’ll dissect and
techniques Clayton used in these promotions to grab his
prospects’ attention … convert that attention to
readership … create an insatiable desire for his products
… and to rake in tens of thousands of new customers and
mountains of money …
I’ll help you USE these response-rocketing, profit-exploding secrets to rake in more
sales in less time than you ever thought possible …
And I’m actually
going to GUARANTEE
that Clayton’s secrets will drive your response through the
roof, or they won’t cost you a single, solitary penny.
products or services … whether you’re creating
promotions for the Internet, direct mail or print, you’d
better brace yourself for a big, BIG leap in response …
– named by AWAI and Bob Bly as “The
World’s Highest-Paid Copywriter” – has
been cranking out red hot, world-beating controls for more than three
promotions have literally launched whole new industries... mailed in
the hundreds of millions of pieces... hauled in hundreds of millions in
sales... and made those who were smart enough to hire him –
or lucky enough – rich beyond dreams of avarice.
so powerful, it multiplies entire companies:
Security Rare Coin &
Bullion: In the
1980s, Clayton’s copy boosted sales TEN-FOLD in a single
month, and 3,400% in 12 months -- to more than $130 million a year ...
Blanchard & Company:
Also in the
‘80s, Clayton quadrupled sales and profits to more than $115
million a year in less than three years
Phillips Publishing: In the
1990s, Clayton sold
more than TWO MILLION subscriptions – well over $138 million
in revenues -- for Health & Healing and
other health and investment newsletters ...
Weiss Research: In the
‘90s and the
first few years of the 2000s, Clayton quadrupled sales and profits to
over $100 million per year and built Safe Money Report into the largest $99 investment newsletter in the world!
track record like that …
wonder major direct marketing firms line up around the block, eager to pay an
advance of $25,000, and a royalty of $50/M (or up to 30% of gross
sales) – just to get on Clayton’s dance card!
wonder they pay him up to $650,000 in royalties in a single
month and up to $2.7 million in a year!
wonder several business owners have offered Clayton big blocks of stock in
their companies ON TOP OF his regular fees – just to get his
Laughed Right In My Face
I Told Him I Planned to Plunder His Vault of World-Beating Promotions!
history like Clayton’s – a track record for
creating world-beating control copy and exploding companies in the real
world for more than three decades – you can understand why he
thought I was crazy.
when it comes to persuasion, I’m no slouch myself. And once I
showed him how amazingly valuable these secrets would be to direct
response business owners, marketers and other copywriters, he eagerly
agreed … punched the combination into his vault lock
… gave the spinner a whirl … and threw the door
wide open for me!
gotta tell you: I felt like Howard Carter seeing King Tut’s
gold for the first time!
real-world moneymaking secrets
not one in a thousand marketers truly comprehends – secrets
with the proven power to ramp up your own
response, revenues and profits in no time flat!
to go to work – selecting the best examples of the
master’s work … dissecting them to see what makes
them tick … identifying Clayton’s best techniques
for grabbing prospects’ attention … converting
attention to readership … presenting proof elements that
instantly melt scepticism … framing offers so they feel like
the bargain of a lifetime … and moving his prospects to
to say, I wasted no time digging in!
hand-picked the most
powerful and intriguing
examples of Clayton's work … and created STEAL
THESE SECRETS – a 277-page collection of his most famous promotions that lets YOU learn from his
best ideas and detonate YOUR response, revenues, and profits into the stratosphere!
Once You’ve Seen STEAL THESE SECRETS,
-- and Get Bigger
SECRETS is the
ultimate power tool for business owners, marketers and copywriters
looking for the quickest, easiest way to spike response and instantly make more money:
staring at a blank screen, stuck for just the right “big
idea” -- Just flip through Clayton’s
multi-million dollar controls and in seconds, you’re
bristling with new inspiration and powerful ideas …
gut-wrenching decisions about how to structure more convincing sales
arguments -- Just consult STEAL THESE SECRETS and take your pick from scores of inspired ideas for your promotion ...
settling for mediocre, luke warm sales copy – Just
crack open Clayton’s archive of proven winners and begin
cranking out world class e-mail blasts, web pages, direct mail packages
and print ads like there’s no tomorrow!
make you a
Will that help you get richer faster than you ever thought possible?
Pope wear a
beanie? You bet it will!
it can happen for you
– with STEAL THESE SECRETS:
Clayton’s best-known promotions
reproduced in color with full commentary
on the techniques
that make them rock!
You're getting the legendary 20-page
magalog that launched the alternative health newsletter industry in the
promotion is like the Unicorn: Many have heard of its legendary powers,
but few have seen it... apart from the tens of millions who voted with
their wallets when it arrived in the mail!
You're getting one of the most
OUTRAGEOUS direct mail
packages ever written! Your marketing life is incomplete
until you've seen and studied this shocking 24-page self-mailer. It
drew fits ... and dominated the financial newsletter landscape for
A classic example of
how putting your prospect’s frustration and anger into words
can generate huge response and massive profits!
You're getting this topical
powerhouse that created an
entire industry! This 24-page tabloid for the Ruff
Times financial newsletter makes masterful use of dominant
emotion selling... and made HUGE market inroads for the publisher!
It shows you how to hitch a ride on a major
drench it with additional human interest, infusing your copy with
explosive pulling power!
You're getting the ultimate example
of a story lead
that turned the direct response world on its head! This
24-page magalog is the ultimate case study in using customer narrative
to make your running copy ultra-believable.
discover how to immediately emotionalize the consequences of inaction
on the very first page … how to make your sales message
believable beyond a doubt … and much more!
You're getting a great object lesson
on how using
emotionally charged religious phrases moves prospects to ACTION!
Discover how using religious mental images
more in a few words than your competitors do with entire paragraphs
… and how they activate powerful, actionable emotions your
prospects can NOT resist acting on.
secrets to supernaturally charge your copy with deep-seated
subconscious emotional calls to action!
|| You're getting the ultimate
blueprint for positioning
that multiplies sales! Need to differentiate yourself in
tough, impossibly competitive markets? The jealously guarded secrets in
this remarkable promotion can do it for you!
| You're getting secrets for spreading
a wider net! This 16-page magalog offers a great lesson
in expanding your product’s appeal, drawing a broader
audience, and infusing your promotions with credibility.
You're getting secrets for customer
file promotions that produce millions! This remarkable
sales copy sold a ton of subscriptions to a $5,000 stock trading
how Clayton leverages existing customer relationships to introduce new
products can be worth a windfall to you!
| And you get much, MUCH
I Want You to Have
Makepeace Under the Microscope
Examined and Explained IN
– an Additional $69 Value,
this remarkable volume, I dissect, catalogue, and analyze Clayton's
private armory of sales-copy-building blocks, secret strategies and
workhorse structures, and show you precisely how to adapt them for your
You get detailed blueprints
secret concepts, principles, and psychological structures used so you
can quickly begin reverse-engineering them... and driving your own
response to the moon!
few of the insider secrets I've laid bare for you ..
Even in Skeptical Markets: The secret headline structure
that suspends natural scepticism and drives your prospects past even
the most outrageous “Big Promises”, into your
copy... it’s on page 3!
powerful (yet invisible)
core theme in copy: The one infinitely flexible
near-infallible element used over and over again for blockbuster
results... look at page 7!
Sing and Soar: How to supercharge your bullets with
multiple rapid-fire benefits that inflame desire and whip prospects
into a buying frenzy... read page 8!
Ju-Jitsu In Action: How to use involvement devices to recruit your prospects as
co-conspirators in their own persuasion... memorize page 17!
Slippery Slope to a
Sale: How to navigate the "advertorial turn"... making
the transition between "editorial" copy and your sales pitch slippery
smooth... don’t miss page 22!
Stealth Persuasion: How to use the power of suggestion to gently nudge your prospects over
the edge. This one is so brilliant – and so sly –
you’ll be amazed! Just look at page 33!
How to Create
“Too-Good-to-Refuse” Offer: Why
core human emotions and motives – already resident in every
one of your prospects -- are your secret weapons of mass conversion.
How to USE them to create instant action... Complete
instructions on page 34!
New Ways to Build Credible Urgency Into Your Offers: Astonishing secrets for making prospects beg for the chance to say
“YES!” Check out page 45!
Heresy! Times when NOT including a benefit in your main headline is hands-down
the single most profitable thing you can do! Take a quick
look at page 50!
Objections Before Prospects Even BEGIN To Think Of Them! How to recognize inflection points in your copy, anticipating and
answering reader objections, even before they arise! Amazing
breakthroughs await you on page 58!
How to use
figures as idea starters, instantly transforming them
from dull readership killers to mesmerizing ticklers that fascinate and
enthral... (Page 64)
Clayton’s "Secret of the Free Suit of Clothes" to Instantly
Vaporize Sales Resistance! This is so powerful, it's a
wonder it isn't outlawed. Please use responsibly! Intriguing
revelation on Page 72!
Why trying to close without
permission is silly... and how to use a simple little
trick that almost guarantees they'll give it to you... (Page 75)
that Mail Themselves! A sneaky, and hyper-effective order device tactic that forces readers
who skip over important body copy to either read your sales message
line by line or to order NOW! Secret revealed on page 94!
Money-Making Magic of The
“Story Lead:” How to use a story to
grab readers by the eyeballs, establish iron-clad credibility and make
“not ordering” seem like the dumbest thing
imaginable. Greater response and profits await you on page
Product Seem Like The
Bargain of The Century – REGARDLESS Of Price: Clayton’s astonishing techniques for magnifying the perceived
value of his products. BONUS: This simple little trick, also helps you
position even mundane products as truly unique! Rocket your
response and average sale with the secret on page 114!
The Secret of
Guarantee Copy That
Gets RESULTS! How to amplify and intensify simple risk
relief copy into a selling message that electrifies prospects and
closes the deal with amazing power. This secret alone will add tens of
thousands to your bottom line – and it’s
revealed on page 116!
MICROSCOPE is a screaming bargain at $69 – but I
want you to have it FREE!
You're Getting My Secret Five-Step
for Burning These Secrets into Your Brain FAST!
Mental Tricks That Give
You a Photographic
Memory for Copy And The INSTANT RECALL You Need To Write
Better Copy FASTER -- An Additional $39 Value, FREE!
Briefing is designed to explode the value of
everything else you get in this amazing package of response boosting
firepower by an order of magnitude!
this life-changing volume, I reveal a secret strategy I learned from
Howard Burg, the world's fastest reader: A five-step process that
allows you to put your assimilation of these priceless secrets on
memorizing techniques will dramatically shorten your learning curve and
have you hammering out ultra-compelling copy like it's second nature in
a remarkably short period of time.
virtually unknown five-step strategy is the key to unlocking your
previously untapped mental powers, allowing you to effortlessly
internalize the secret insights and strategies you're about to uncover
– almost instantly!
you receive your downloads, read your Intelligence
Briefing FIRST … discover these five steps
… and then begin reviewing each of Clayton’s
twelve promotions and the three special “Under the
the time you're done, every secret you’ve learned will be
indelibly burned into your brain and ready for you to put to work!Normally, Intelligence
Briefing is a bargain at just $39 – but it’s yours, FREE
just for ordering your copy of STEAL THESE SECRETS today!
You're Getting a One-Month FREE TRIAL MEMBERSHIP
an esteemed member of
each month you'll receive a raw
unedited mp3 recording and transcript of me interrogating one of the
world's most knowledgeable communications experts.
in My "Persuasion Mastery Club"
I Open the Kimono Wide on My Most Closely Held Secrets of Influence
& Persuasion An ADDITIONAL $78 Value – YOURS FREE!
brain trust is pulled from a wide range of fields, including
conversational hypnosis... social psychology... cultural
anthropology... behavioral economics... covert persuasion... and more.
these 1 hour interviews, I extract advanced insights into human nature
and applied psychology that can be used to enhance sales and profits in
ANY information marketing business.
discover in this month's issue alone (the one you get free with this
offer) allowed me to literally triple sales and profits in one of my
marketing channels overnight!
To help you to
implement what you learn, you will also receive my Advanced
Secrets of Human Nature and Applied Psychology premium
e-Letter. These are my detailed application notes explaining exactly
how I am using the insights gained from these experts to make serious
money in this exciting business. And how you can too.
is advanced stuff. Admittedly, it's not for everyone. So I'm offering it
on a try-before-you-buy basis. Normally, Persuasion
Mastery Club membership is $78 per month, but when you invest in Steal These Secrets today, you get the first month free.
if you choose to remain a member, you're in at half price. Cancel in
the first month if you like and owe nothing. I honestly don't mind in the least if you do.
of PROVEN Million Dollar Ideas, Response-Rocketing Secrets,
and Profit-Exploding Strategies: Less than a Buck EACH!
You're probably thinking all
response-exploding tools are going to cost you a bundle …
After all -- we both know that even a single ad, sales letter, or web promotion fortified
with these secrets would net you thousands… hundreds of
thousands… even millions of dollars in extra sales and
not like Clayton hasn’t been offered big money for his ideas
One of Clayton’s
competitors once offered him $10,000 for
copies of his most famous promotions …
100 top copywriters and
marketers paid $5,000
EACH to be on hand as he revealed his secrets at Clayton
Makepeace’s Power Marketing Summit in Washington
Top marketers paid $346 each to glean Clayton’s secrets for world-beating direct
response copy at his Virtual Hotseat Webinar Series!
news is, your copy of STEAL THESE SECRETS isn’t $10,000 … $5,000 … or even $346.
STEAL THESE SECRETS is a screaming bargain at just $197 …and you get MAKEPEACE UNDER THE MICROSCOPE, THE INTELLIGENCE
BRIEFING, and a FREE 30 DAY PASS into my exclusive PERSUASION MASTERY CLUB --
an additional $186 value -- FREE!
"BRASS BALLS" Guarantee
astonishing, proven secrets
MUST GIVE YOU AT LEAST
on your money, or they're FREE!
you’re a direct response business owner, marketer or copywriter,
there is simply NO WAY this unbelievable collection of
response-rocketing super weapons could fail to make you a bundle.
fact, I’m so sure you’ll agree STEAL
THESE SECRETS is the single most powerful weapon in your
marketing arsenal … and that it will light a rocket under
your direct response career … I’m standing behind
it with the boldest, bravest, brass balls guarantee ever:
here now and claim your copy of STEAL THESE SECRETS 12-part archive and your three HOT bonuses today.
confirm your order
with an email and a link to the download center where you'll be able to access this valuable material.
Then use STEAL
THESE SECRETS and your three FREE response-boosting gifts as long
as you like and to make as much money as you like.
Then, you and you alone
must agree that the secrets you’ve discovered and the lessons
you’ve learned have made you – at an absolute
MINIMUM -- at least 100 times the $197 you paid. Otherwise, just return STEAL THESE SECRETS within one year
for a prompt
and courteous refund.
important: You get a full year to put Clayton’s proven
response-exploding secrets to work and to make as much money as you
like -- and if you’re less than thrilled for any reason at
all, you get every penny back.
I ask you: What could possibly be fairer than that?
should be the easiest decision
you’ve made in
brief bulletin …
seen first-hand how
Clayton’s unique approach to direct response copywriting has
more than quadrupled profits for his clients …
seen how the
techniques you’re about to discover in STEAL THESE
SECRETS have made Clayton a freaking fortune – prompting both direct response legend Robert W. Bly
and The American Writers & Artists Institute to name him
“America’s Highest-Paid Copywriter”.
you’ve seen that
you have absolutely, positively nothing to lose: These secrets must
give you AT LEAST 100 times your money back, or they’re FREE!
Now, it’s all up to
You could, of course, make the
decision to decline this generous offer and continue struggling to
create bigger winners, more often…
Or, you can simply say
“YES” and begin putting Clayton’s proven
response-boosting secrets to work for you -- with powerful new ways
prospects’ attention and instantly convert that attention to
readership of your sales message …
your sales message from beginning to end …
insatiable desire for your
product by proving its benefits beyond the shadow of a doubt
“not ordering” feel like the dumbest thing anyone
could possibly do …
And Much, MUCH
you’d welcome hundreds of response-multiplying techniques
that produced more than $200 million in sales demonstrated, explained
-- and ready to drive YOUR response through the roof…
If you agree that writing
copy faster and getting bigger winners more often will multiply your
revenues and profits …
And if you can see how there’s absolutely no way to lose with
this bullet-proof, 100% money-back offer…
rational thing to do next: CLICK
HERE to accept your risk-free trial of STEAL THESE
P.S. Please remember: This is
offer. STEAL THESE SECRETS will make you at least
$20,000 richer in the next 12 months or it’s FREE! Click here right now and get started.