Open Click Buy

In this episode of the Mid-Month Marketing Magic Hour, I spoke to Jon Benson about the current state of email marketing and where he sees it heading in the next 3-5 years.

We also discussed his recently released book, “Open Click Buy” which I encourage you to check out.

Jon believes that emails should entertain and inform and that marketers need to develop the lost art of talking about someone’s pain in a state of rapport.

He goes on to say that marketing won’t be changing soon unless we evolve as a species, which is definitely not on the cards for the foreseeable future. This is why, as a marketer, email copywriting is the ultimate skill you can develop.

I couldn’t agree more.

Lots of golden nuggets for you to dig into:

At 5:12… Why email will become even more important in the next 2-3 years.

At 10:40… The amount of hours people spend reading email per week.

At 11:36… Jon’s “3 P Trifecta” for sending emails that convert.

At 14:15… The two worst things you can do when sending an email.

At 14:35… Why you should alienate some people.

At 15:30… Jon reveals the missing link that prevents you from making money when sending emails.

At 17:13… How to speak to your prospect’s deepest, pre-existing core values.

At 17:30… The big difference between being convincing and compelling in your emails.

At 18:15… The one thing all great copywriters and litigators do.

At 18:45… The difference between creating desire and amplifying desire.

At 20:00… Next level anchoring. (Anchoring 2.0)

At 23:45… How to “train” your list to be responsive.

At 25:05… How to combine the human touch and automation.

At 25:30… Jon’s email seduction strategy.

At 29:10… Why you shouldn’t include “buy” links in all your emails.

At 31:20… Why Jon decided to write “Open Click Buy“.

At 35:15… The big reason why people open emails.

And much, much more.

So have at it!

Enjoy this interview and be sure to leave a comment below.

Cast of Characters: Charl Coetzee, Moderator… Daniel Levis, Host… Jon Benson, “Father of the VSL”…. plus Groovy Music by Dr. Joe Vitale