We all know that storytelling is one of the most valuable tools you have in your copywriting kit bag. There are short parables that create vision and convey ideas. And there is the larger mythology of brand, to which these parables contribute. Both are like the spoonful of sugar that helps the medicine go down. They allow you to wrap a sales pitch in a delicious … [Read More] about Crafting Stories That Sell …
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How to Beat Down the Dark Thoughts of Financial Ruin …
Did you know you’re just one thought away from financial ruin? It’s true. Your business is all in your head. So guard your thoughts. Artificial Intelligence … [Read More] about How to Beat Down the Dark Thoughts of Financial Ruin …
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There’s No “Hidden” Secret of Success…
I don’t believe there’s any special “hidden” secret of success; at least none that I’ve ever stumbled across… read about… or anyone’s ever told me of. There are a … [Read More] about There’s No “Hidden” Secret of Success…
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From the Pope of Modern Advertising: His 10 Tenets for Copywriting Success…
In 1982, the French magazine Expansion named the 30 men who had contributed most to the Industrial Revolution. The top 6 were Thomas Edison, Albert Einstein, John Maynard Keynes, Alfred Krupp, Vladimir Ilyich Lenin, and Karl Marx. Number 7, a marketing … [Read More] about From the Pope of Modern Advertising: His 10 Tenets for Copywriting Success…
I Can Write Faster than Anyone Who Can Write Better
My wife shared a meme with me the other day that read as follows: A man answered an ad that read “Hiring welders $18 to $24 an hour.” When he arrived he was told he would have to take a welding test. He turned in two sets of welds. When the boss asked him … [Read More] about I Can Write Faster than Anyone Who Can Write Better
How to Get in “THE ZONE”
As a marketer or business owner looking to leverage the Net to get exposure for your business and drive sales… you need a formidable ability to generate original and compelling content and sales copy quickly, easily, and consistently. On the web, words … [Read More] about How to Get in “THE ZONE”