One of the most pervasive problems on the Internet these days for us marketers is the extreme sales resistance that exists. Not that sales resistance is anything new. People are conditioned to tune out commercialism of any kind wherever they see it, but online, it’s even worse. That’s why the advertorial is such an important element in your lead generation arsenal. … [Read More] about Pitch Paranoia – How to Use Advertorials to Generate Leads Online …
Why do people buy from you? This is one of the questions we often ask at a client-getting strategy session. And the first answers we get usually look something … [Read More] about The Real Reason People Whip Out Their Plastic and BUY NOW!
Five Alarm Alert! That’s how important this is. In fact, it’s SO important that if you don’t get this right, your beautifully-orchestrated, time-consuming, and … [Read More] about The Overlooked “Engine” that Drives Those Killer Marketing Campaigns …