Today’s case study is a thing of beauty. And I mean that literally. But it’s not just the glorious photo, the brilliant layout, the personal story, or the knock-out copywriting. The entire ad is diabolically good. I picked it as a case study because this is one of many ads that helped sell over 20 million units at a price range of about 40-to-80 bucks … [Read More] about Over 20 Million Sold: The Inside Story of a Marketing Fortune!
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100 Ways to Write a Profitable Advertising Headline, As Learned From 44 Years In the Direct Response Trenches …
Copywriters today have many role models to look up to. We’ve mentioned several of them right here in The EMAIL ALCHEMIST blog. This includes those copywriters … [Read More] about 100 Ways to Write a Profitable Advertising Headline, As Learned From 44 Years In the Direct Response Trenches …
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Lies, Damn Lies, and Marketing Statistics …
Figures often beguile me … Web marketing geeks compare conversion rates … opt in rates … open rates … bounce rates … click through rates, and on and on. It’s like … [Read More] about Lies, Damn Lies, and Marketing Statistics …
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2019 Guide to Kicking Serious Rear End …
New Year’s ‘Resolutions’ don’t work for most people. Come January 12th and most goals, targets, and ‘Resolutions’ are long forgotten or completely ignored. Don’t believe me? Just wait… you’ll see. Even so, the New Year is a great trigger to pause, … [Read More] about 2019 Guide to Kicking Serious Rear End …
You Can Laugh At GM’s Woes – If You Follow This Simple Plan …
By now I’m sure you’ve heard the news about GM closing 5 North American plants and slashing its workforce by as much as 8,000 salaried workers, and 6,000 hourly workers. This is an incredibly harsh move… … Especially during ‘times-a-plenty’ … … … [Read More] about You Can Laugh At GM’s Woes – If You Follow This Simple Plan …
Case Study: World’s Best Copywriter
Who’s your top pick for, “The World’s Best Copywriter?” Is it a current superstar like John Carlton, Dan Kennedy, or Jay Abraham? Was it Gary Halbert when he was still alive? Or Gene Schwartz or David Ogilvy from even further back? Or maybe you … [Read More] about Case Study: World’s Best Copywriter