Ahh... the wants, needs, hopes, longings, yearnings, cravings, and urges of humankind. Let us corral them all up and call them "desire". The invisible force that makes web marketing, or any marketing for that matter, work. Be not misled. It is not your job to create desire, only to channel it. You need only direct it, like the judo master you are, onto your offering. … [Read More] about The Invisible Force That Makes Web Marketing Work!
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A Hot Case Study to Turbocharge Your Copywriting and Crank Up Your Sales
People who think they know everything can be very amusing. They believe their personal opinions are what everybody else thinks, too... which is called … [Read More] about A Hot Case Study to Turbocharge Your Copywriting and Crank Up Your Sales
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Writing At Speed: An Interview with Dr. Joe Vitale
I have another revealing interview for you this week, this one from another of my early mentors, Joe Vitale. Joe has written hundreds of books and information … [Read More] about Writing At Speed: An Interview with Dr. Joe Vitale
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Interview with Joe Sugarman – How to Tell Stories That Sell …
When it comes to sales storytelling, Joe Sugarman is like the millipede who fell to the ground and couldn’t remember how to use her thousand legs to climb back into the fertile canopy of good eats. And if you think that sounds a little weird, then click the … [Read More] about Interview with Joe Sugarman – How to Tell Stories That Sell …
Powerful Persuasion Lessons from the Master
At a Gary Halbert seminar years ago, the great John Carlton was a guest speaker. One of the things I heard John say was that the closer you can get to making your product or service do the impossible, without doing any work whatsoever to make that happen, … [Read More] about Powerful Persuasion Lessons from the Master
How to Cement Your Prospect’s Attention Online …
I read somewhere that selling online is like selling to someone suffering from Attention Deficit Hyperactivity Disorder (ADHD). That’s a great analogy. The average web surfer … Often does not give close attention to details Has difficulty remaining … [Read More] about How to Cement Your Prospect’s Attention Online …