The word, Satyagraha, is a portmanteau of the Sanskrit words Satya and Agraha. Loosely translated, the word means “Truth Power”. Satyagraha was popularized by Mohandas Gandhi in his fight for Indian independence and became synonymous with the use of civil disobedience as a political tool. Gandhi believed that truth had great moral power to galvanize resolve … [Read More] about Satyagraha, Your Secret Marketing Weapon …
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How to Write Sizzling Hot Emotional Benefits In 5 Easy Steps …
“Sell the sizzle, not the steak.” If you’ve been in sales or copywriting for long, you may have heard this age-old adage from salesman extraordinaire, Elmer … [Read More] about How to Write Sizzling Hot Emotional Benefits In 5 Easy Steps …
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How to Sell to People Who Don’t Want to Be Sold …
There comes a time in virtually every market when the buying public becomes quite sophisticated. Constituents within your market have tried all kinds of things … [Read More] about How to Sell to People Who Don’t Want to Be Sold …
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Power-Packed Idioms for Making Rain and Living High on the Hog …
For powerful persuasion and faster profits, how would you sell to the Hell’s Angels? In other words, if your product is street-fighting techniques and your target market is a gang of Hell’s Angels, how do you talk to them? Do you use the same jargon … [Read More] about Power-Packed Idioms for Making Rain and Living High on the Hog …
The Jelly Doughnut Experience: 5 Keys to Stimulating Repeat Sales and Kicking Up Profits …
A number of years ago my wife and I visited Seoul, South Korea. If you’ve traveled abroad, you know there are times in your journey when you really start to miss the comforts of home. Oftentimes, it’s little things you’d never think of missing. Such … [Read More] about The Jelly Doughnut Experience: 5 Keys to Stimulating Repeat Sales and Kicking Up Profits …
It’s Official! Now Easier to Succeed in Business Than Ever Before…
I was sitting around socializing with some friends the other day when one of my guests told a story about how an acquaintance had driven off the King’s highway and into a farmer’s field … You probably know some excellent woman drivers… but this young lady … [Read More] about It’s Official! Now Easier to Succeed in Business Than Ever Before…