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A serious marketer knows their customer like the back of their hand. Who are they? Where do they live? How much do they earn? What are they buying? What is the … [Read More] about How to Learn More About Your Perfect Customer In 15 Minutes Than You Have All Year …
One of the most widely read books among direct response marketers is, INFLUENCE –The Psychology of Persuasion, by Dr. Robert B. Cialdini. Why so popular? It’s … [Read More] about S.C.L.A.R.S.