Sales copy is all about structure It doesn’t matter what type of sales copy you’re writing, there’s a specific blueprint or framework that’s already proven to work. Following this blueprint will ensure you have all the elements of a strong sales argument and that you present things in the most logical order. For example... You have to prove you’re credible and … [Read More] about 20 Point Starter Blueprint for Any Long Form Sales Letter, Video Sales Letter or Sales Webinar
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What Your Customers and Prospects Want Now …
Occasionally my wife coerces me into dropping by the grocery store on the way home from the office to “pick up a few things.” On my latest sortie I encountered … [Read More] about What Your Customers and Prospects Want Now …
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How to Dramatically Strengthen Your Wealth-Building Power …
Money, money, money. Maybe you’ve heard of it? Maybe you’ve even been influenced by it? The fact is, there’s probably more focus put on money (usually … [Read More] about How to Dramatically Strengthen Your Wealth-Building Power …
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The “Oprah Effect”: How to Book a One Way Ticket to the Top of Your Market
You’ve no doubt heard of the Oprah Effect. Investopedia defines it as… “The boost in sales that followed an endorsement on The Oprah Winfrey Show, which aired on TV for 25 years.” It turned many fashion and lifestyle products into multimillion-dollar … [Read More] about The “Oprah Effect”: How to Book a One Way Ticket to the Top of Your Market
The 7 Money Motivators — What Does it Mean to Give You the Green?
Many of us sell products that help our customers and clients to earn more money. And many of us sell products that indirectly allow our prospects to make or to save money... … So the more we can understand about what money means to our clients, the more … [Read More] about The 7 Money Motivators — What Does it Mean to Give You the Green?
The Best Business Book of All Time …
How much would you pay just to KNOW about the best business book of all time... ... Much less to hold a copy in your hot little hand? Especially when it’s full of Wall Street shenanigans, insider trading, multi-million-dollar hype, price-fixing, market … [Read More] about The Best Business Book of All Time …