A serious marketer knows their customer like the back of their hand. Who are they? Where do they live? How much do they earn? What are they buying? What is the biggest problem they are looking to solve? What do they desire most from the person who can solve that problem and what is the best offer that will get them to take action? So the big question is, how do … [Read More] about How to Learn More About Your Perfect Customer In 15 Minutes Than You Have All Year …
One of the most widely read books among direct response marketers is, INFLUENCE –The Psychology of Persuasion, by Dr. Robert B. Cialdini. Why so popular? It’s … [Read More] about S.C.L.A.R.S.
Most weeks I consult with dozens of entrepreneurs on how to rapidly strengthen their email marketing game and turn their email list into a profitable and lucrative … [Read More] about 12 Email Campaigns To Rule Them All …