There was a time when fresh recruits to Ajax Inc. were told to pick up the yellow pages and start cold calling like crazy. “Mr. Prospect,” they would begin, reading from a little notecard… “I’m guessing you’re having problems with your thingamajig… and that inefficiency is costing you a lot of time and money. If I could show you how you could end those problems and … [Read More] about The Death of Product Demos – Why Changing Consumer Behavior Is Driving Sellers Crazy …
Main Content
FEATURED STORY
Definitive New Copywriting Clinic: Ultimate Non-Formulaic Headline Formula
What makes the ultimate headline? It’s one that makes the biggest promise and also guarantees you can obtain the result effortlessly. And what makes the … [Read More] about Definitive New Copywriting Clinic: Ultimate Non-Formulaic Headline Formula
FEATURED STORY
Dead Marketers Don’t Lie …
Are you sick, sore and tired of the crazy promises and hyped up lies that swirl around the copywriting and online marketing space? Make a gazillion dollars in … [Read More] about Dead Marketers Don’t Lie …
FEATURED STORY
Dead Poets and the Secret to a Deeply Fulfilling and Wildly Successful Business
The world is full of brilliant experts. The world is also full of brilliant teachers. The question is, which one are you? On the surface, the two may appear to be one and the same. But there is a world of difference, and that difference will be a … [Read More] about Dead Poets and the Secret to a Deeply Fulfilling and Wildly Successful Business
Crafting Stories That Sell …
We all know that storytelling is one of the most valuable tools you have in your copywriting kit bag. There are short parables that create vision and convey ideas. And there is the larger mythology of brand, to which these parables contribute. Both are … [Read More] about Crafting Stories That Sell …
How to Beat Down the Dark Thoughts of Financial Ruin …
Did you know you’re just one thought away from financial ruin? It’s true. Your business is all in your head. So guard your thoughts. Artificial Intelligence Ain’t So Smart ... I heard about a guy once that built an envious ‘lifestyle’ … [Read More] about How to Beat Down the Dark Thoughts of Financial Ruin …