At a Gary Halbert seminar years ago, the great John Carlton was a guest speaker. One of the things I heard John say was that the closer you can get to making your product or service do the impossible, without doing any work whatsoever to make that happen, the more you’re gonna sell. As an example, you take a pill at night when you’re feeling miserable, fat, stupid, … [Read More] about Powerful Persuasion Lessons from the Master
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How to Cement Your Prospect’s Attention Online …
I read somewhere that selling online is like selling to someone suffering from Attention Deficit Hyperactivity Disorder (ADHD). That’s a great analogy. The average … [Read More] about How to Cement Your Prospect’s Attention Online …
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You’ll never guess who stopped by earlier this week…
There I was, noodling around, and the grand old man walks straight in through the wall. I couldn’t believe my lying eyes. Naturally I dropped everything, sat him … [Read More] about You’ll never guess who stopped by earlier this week…
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World’s Most Important Copywriting Skill?
If a dozen of the world’s best copywriters are telling you the same thing... you might just want to listen. Well here’s how a few of the big shots approach this all-important skill for creating irresistible, persuasion-packed copy. Ken McCarthy, the … [Read More] about World’s Most Important Copywriting Skill?
The Law of Sympathetic Vibration …
Being human, every thought we have manifests itself in our behavior in some way. The more pervasive and persistent a thought is, the more significant the manifestation. If this weren’t true, there’s no way you could persuade anyone to do anything. When you … [Read More] about The Law of Sympathetic Vibration …
Sex, Drugs, and Wagnerian Opera …
I just received these two books from my good friend, Drayton Bird. One, the latest expanded and updated edition of his classic, “Sales Letters That Sell”, now titled, “Sales Letters (and emails) That Sell”. And the other, his recently released … [Read More] about Sex, Drugs, and Wagnerian Opera …