As a marketer or business owner looking to leverage the Net to get exposure for your business and drive sales… you need a formidable ability to generate original and compelling content and sales copy quickly, easily, and consistently. On the web, words rule. So anything that gives you a creative edge is money in the bank … Trouble is, for many of us, sitting down at … [Read More] about How to Get in “THE ZONE”
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The Slow, Boring Yet Fast And Effective Method To Mastery
If you ever wanted or needed to learn something fast, maybe to master a new language, learn to write copy that sells, or dominate a subject important to you or to … [Read More] about The Slow, Boring Yet Fast And Effective Method To Mastery
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It’s Not a Benefit … Without This Key Conclusion …
I love simple phrases. I love ‘em especially because they’re so easy to get ahold of. They’re so easy to carry around with you and have at hand whenever you need … [Read More] about It’s Not a Benefit … Without This Key Conclusion …
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Hobgoblins of the Marketing Mind …
We all like to think of ourselves as rational creatures, capable of weighing our decisions and forming our opinions thoughtfully as the need arises… and that we make choices based on the objective merit of the ideas that support one course of action versus … [Read More] about Hobgoblins of the Marketing Mind …
Over 20 Million Sold: The Inside Story of a Marketing Fortune!
Today’s case study is a thing of beauty. And I mean that literally. But it’s not just the glorious photo, the brilliant layout, the personal story, or the knock-out copywriting. The entire ad is diabolically good. I picked it as a case study … [Read More] about Over 20 Million Sold: The Inside Story of a Marketing Fortune!
100 Ways to Write a Profitable Advertising Headline, As Learned From 44 Years In the Direct Response Trenches …
Copywriters today have many role models to look up to. We’ve mentioned several of them right here in The EMAIL ALCHEMIST blog. This includes those copywriters who are generally regarded as the grandfathers of direct response marketing, such as John E. … [Read More] about 100 Ways to Write a Profitable Advertising Headline, As Learned From 44 Years In the Direct Response Trenches …