Your selling efforts online in many ways resemble those of a trial lawyer in a court of law. The jurors are your prospects, and the verdict is the decision to buy, or not. This may come as a surprise to you, but one of the overriding factors that determine a trial lawyer’s ability to win a case in a court of law is the human bond or connection he or she is able to … [Read More] about The Secret Structure That Forms The Bedrock of Successful Persuasion …
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The Claude C. Hopkins Landing Page Acid Test — And the 4 Unbreakable Conversion Commandments…
Claude Hopkins, one of the Godfathers of direct response marketing and copywriting said, and I quote … "There is one simple way to answer many advertising … [Read More] about The Claude C. Hopkins Landing Page Acid Test — And the 4 Unbreakable Conversion Commandments…
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Powerful Storytelling Lessons from an 83-Year-Old Marketing Genius
He’s one of the nicest guys you’ll ever meet, and one of the most brilliant marketers to grace the direct marketing world in the last 100 years. And at 83, he’s … [Read More] about Powerful Storytelling Lessons from an 83-Year-Old Marketing Genius
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Startling New Scientific Research Proves Your Immense Power to Persuade …
Have you noticed? Everywhere you turn it seems people are making buying decisions that don’t make sense at all … Poking around, Princeton researchers believe they’ve found something new that will explain it. Decisions are made primarily in two parts of … [Read More] about Startling New Scientific Research Proves Your Immense Power to Persuade …
Price Wars, Commoditization … Phooey!
Last night I had the strangest dream … I was many years older than I am now. What was left of my salt and pepper hair was snow white. I walked with a beautifully decorated hickory and silver cane. And my little grandson was a grown man with a business of … [Read More] about Price Wars, Commoditization … Phooey!
Marketing Legend’s Insider Secrets Revealed
Have you read what is arguably the greatest book ever written on marketing and copywriting? And do you read it every year because it’s so deep and dense that you get FAR more out of it with each successive reading? Good, then today’s post will add to the … [Read More] about Marketing Legend’s Insider Secrets Revealed