“Sell the sizzle, not the steak.” If you’ve been in sales or copywriting for long, you may have heard this age-old adage from salesman extraordinaire, Elmer Wheeler. You may have heard it a hundred times. You may even say it’s trite and overused. But let me ask you a question. Have you ever really stopped long enough to truly grasp what it means? Me? I’ve … [Read More] about How to Write Sizzling Hot Emotional Benefits In 5 Easy Steps …
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How to Sell to People Who Don’t Want to Be Sold …
There comes a time in virtually every market when the buying public becomes quite sophisticated. Constituents within your market have tried all kinds of things … [Read More] about How to Sell to People Who Don’t Want to Be Sold …
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Power-Packed Idioms for Making Rain and Living High on the Hog …
For powerful persuasion and faster profits, how would you sell to the Hell’s Angels? In other words, if your product is street-fighting techniques and your target … [Read More] about Power-Packed Idioms for Making Rain and Living High on the Hog …
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The Jelly Doughnut Experience: 5 Keys to Stimulating Repeat Sales and Kicking Up Profits …
A number of years ago my wife and I visited Seoul, South Korea. If you’ve traveled abroad, you know there are times in your journey when you really start to miss the comforts of home. Oftentimes, it’s little things you’d never think of missing. Such … [Read More] about The Jelly Doughnut Experience: 5 Keys to Stimulating Repeat Sales and Kicking Up Profits …
It’s Official! Now Easier to Succeed in Business Than Ever Before…
I was sitting around socializing with some friends the other day when one of my guests told a story about how an acquaintance had driven off the King’s highway and into a farmer’s field … You probably know some excellent woman drivers… but this young lady … [Read More] about It’s Official! Now Easier to Succeed in Business Than Ever Before…
How to Jump Start Your Writing: Here’s An Instant Breakthrough for Writer’s Block …
The following post is for priming the profit pump. In other words, if you’re starting an email or a sales letter, but your muse is AWOL... ... This post will effortlessly jump start your writing. Now... we’ve covered the critical importance of … [Read More] about How to Jump Start Your Writing: Here’s An Instant Breakthrough for Writer’s Block …