The ancient Greek’s worshipped the Goddess MNEMOSYNE as the wellspring of creative intelligence. She lay with Father ZEUS for nine consecutive nights, and soon gave birth to nine daughters – the creative Muses. Like all myths, this one is a metaphor. MNEMOSYNE represents the faculty of memory, and her nine daughters the expression of the creative imagination: … [Read More] about The 2,500-Year-Old Secret Gene Schwartz Used to Wipe the Floor with Other Copywriters …
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The Ultimate Lead Generation Magnet In 5 Easy Steps
You can never have enough leads in business. But it’s not just about quantity, it’s also about quality. Here’s one of the best ways to generate pre-qualified, … [Read More] about The Ultimate Lead Generation Magnet In 5 Easy Steps
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Part II: More Diabolically Subtle Copywriting Tips for Faster, Easier Sales
Click here for part I in this series. Here’s the weird thing about copywriting ... When done right, it’s smooth as silk and looks like anybody can do … [Read More] about Part II: More Diabolically Subtle Copywriting Tips for Faster, Easier Sales
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5 Persuasion Guideposts for Crafting Highly Effective Sales Copy…
We are a frenetic, multi-tasking, hyper-achieving, constantly-on-the-go society. And so, we generally prefer pithy sound bites to verbose, grand-eloquent, chest-thumping prose. Yet, we’ll also gleefully read a 48-page sales letter, magalog, or bookalog … [Read More] about 5 Persuasion Guideposts for Crafting Highly Effective Sales Copy…
Could This BIG LIE Be Setting Your Business Up for the KILL?
Quick question before we get started: What’s the biggest surprise you ever got from a marketing test? Hold that thought because I’ll be asking again... You’ve probably heard the saying, “if it ain’t broke — don’t fix it.” Heard that, right? This big lie … [Read More] about Could This BIG LIE Be Setting Your Business Up for the KILL?
Diabolically Subtle Copywriting Tricks for Faster, Easier Sales …
Which do you prefer? Hitting ‘em over the head with a hammer... or tickling ‘em on the back of the neck with a feather? Frankly, when it comes to copywriting, you should be doing both, but strategically and surgically. Unfortunately, too many … [Read More] about Diabolically Subtle Copywriting Tricks for Faster, Easier Sales …