If a dozen of the world’s best copywriters are telling you the same thing... you might just want to listen. Well here’s how a few of the big shots approach this all-important skill for creating irresistible, persuasion-packed copy. Ken McCarthy, the father of internet marketing, says: “Write BULLETS that wound, with the only remedy coming from buying the … [Read More] about World’s Most Important Copywriting Skill?
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The Law of Sympathetic Vibration …
Being human, every thought we have manifests itself in our behavior in some way. The more pervasive and persistent a thought is, the more significant the … [Read More] about The Law of Sympathetic Vibration …
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Sex, Drugs, and Wagnerian Opera …
I just received these two books from my good friend, Drayton Bird. One, the latest expanded and updated edition of his classic, “Sales Letters That Sell”, now … [Read More] about Sex, Drugs, and Wagnerian Opera …
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Pick the Perfect ENEMY and Sell Even More!
I suspect you’ve heard the truism: “The enemy of my enemy if my friend.” We’ve seen it in politics, religion, and with alliances throughout history – like the US and Russia teaming up during WWII to defeat the evil Axis empire. And in our marketing, an … [Read More] about Pick the Perfect ENEMY and Sell Even More!
Why Facts Tell and Stories Sell …
Since the first caveman figured out how to tie a sharp rock to the end of a sturdy stick with a piece of vine, and hack off slabs of mastodon meat with it for fire roasting, storytelling has been the way knowledge has been passed from one person to … [Read More] about Why Facts Tell and Stories Sell …
Symbol Sorcery Of The High-Ticket Sales Wizard …
As high-ticket sellers, the more we understand about the basic functioning of the human brain — how it “sees” the world around it, how it processes, stores, and retrieves information — the easier it is for us to harness our own creative intelligence, while … [Read More] about Symbol Sorcery Of The High-Ticket Sales Wizard …