There’s an old saying in carpentry… “measure twice, cut once.” The same concept can be applied to writing sales copy. I wonder if the copywriters who wrote these actual ads read them more than once and thought about how other people might read them... A housekeeping service: Tired of cleaning yourself? Let ME do it! A used car dealer: Why go elsewhere to be … [Read More] about The Kiss of Death for Your Online Sales and What to Do About It …
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Perpetuate Your Success …
Babe Ruth is widely acknowledged as the greatest baseball player of all time. He was also one of the game’s biggest screw-ups — striking out more than just about … [Read More] about Perpetuate Your Success …
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Why Should I Believe You?
Over the years I’ve tested a lot of stuff. I mean why not? The internet makes it so easy to do. One of the things I’ve tested is the voice of the pitchman. I’m … [Read More] about Why Should I Believe You?
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The Battle-Tested and Highly-Usable Strategies of the 25th Wealthiest Man in the World…
Want money to burn? Then here’s an amazing blueprint for life and success. The book was a #1 New York Times Bestseller and #1 Amazon Business Book of the Year 2017, with a 4.5-star rating and 1075 reviews. It’s meticulous, deep, wide, highly … [Read More] about The Battle-Tested and Highly-Usable Strategies of the 25th Wealthiest Man in the World…
An Incarcerated Copywriter’s Guide to Creating Great Marketing Campaigns That Make Millions
Arrogance abounds in the online marketing world. Throw a rock in a crowded marketing seminar and it’ll bounce off a dozen self-aggrandizing “gurus” who think they’re the greatest thing since sliced bread. That’s one reason you’ll rarely find me at one of … [Read More] about An Incarcerated Copywriter’s Guide to Creating Great Marketing Campaigns That Make Millions
What’s Your BIG IDEA for 2020?
Back in the early 90s when I was selling telecom related stuff, cold calling was a great way to get new business. This was the dawn of telecom deregulation here in Canada. And generating appointments over the telephone was like shooting fish in a barrel. … [Read More] about What’s Your BIG IDEA for 2020?