OK, we’re a few months into this darn thing. The pandemic insanity and world-wide craziness have hit us on so many levels. To name a few issues, there’s political divisiveness, emotional devastation, economic upheaval, loneliness... to spotlight just a few lightweight challenges. And there’s nothing that puts blinders on your flexibility and creativity... like … [Read More] about Newest COVID-19 Marketing Lessons (And a Dose of Encouragement)
Main Content
FEATURED STORY
How to Boost Your Creative Intelligence… Build Herculean Confidence… and Program Yourself for Unbridled Success!
Some days, sales and marketing is like a 5,000 piece jigsaw puzzle — all sky. Other days it’s easy as pie. Here’s a strange fact for you that may explain why … [Read More] about How to Boost Your Creative Intelligence… Build Herculean Confidence… and Program Yourself for Unbridled Success!
FEATURED STORY
19 Ways to Make Them Believe …
“If you can channel the tremendous force of belief behind only one claim, no matter how small, then that one fully-believed claim will sell more goods than all the … [Read More] about 19 Ways to Make Them Believe …
FEATURED STORY
Hot Headlines for Turbulent Times
The rules for effective persuasion don’t change, and they haven’t for millennia. In other words, we wacky humans still respond to the same old hot buttons of pain and pleasure and we always will... even during a pandemic. You can take it to the bank... … [Read More] about Hot Headlines for Turbulent Times
How to Minimize Buyer Resistance …
Several years into my career in corporate, business-to-business selling, I realized there are a few key things you can find out about someone that will dramatically increase your odds of making a favorable impression and getting them involved with your product … [Read More] about How to Minimize Buyer Resistance …
Three Concepts for Building Enormous Perceived Value and Selling Yourself for Top Dollar …
As a coach, consultant, advisor, agency, service pro or solution provider, you are an agent of transformation for your clients. And one of your core responsibilities as an agent of transformation is raising the perceived value of your products and services, … [Read More] about Three Concepts for Building Enormous Perceived Value and Selling Yourself for Top Dollar …