I was shocked and saddened this week to learn my greatest mentor and dear friend, Clayton Makepeace, has joined the choir electric. Prior to meeting Clayton, I was a novice at the craft of copywriting and shocked out of my socks when he took me under his wing. I’m sitting there and the phone rings, which I typically ignore, but for some reason I picked it up and it … [Read More] about Tribute to Clayton Makepeace …
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It’s Not Your Fault, Everything Is A Scam!
Holy Crap Batman! This is cause for celebration … … I’m sitting here writing the 100th edition of Sunday Post. Can you believe it? One hundred weeks of blood, … [Read More] about It’s Not Your Fault, Everything Is A Scam!
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Hot Sales Stories for Fun & (Big) Profits
On a sultry afternoon in Los Angeles, back in 1986, an innocent little girl named Gloria woke up in a dumpster, covered with rotting garbage, behind the Tiki Ti … [Read More] about Hot Sales Stories for Fun & (Big) Profits
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5 More Proven Ways to Start Any Sales Piece, Presentation or Pitch …
It seems my recent tutorial about winning formulas for creating riveting openings proved useful to a few readers. So this week I’m handing you a few more strategies that I hope you’ll find just as helpful … Apart from seizing your prospect’s attention … [Read More] about 5 More Proven Ways to Start Any Sales Piece, Presentation or Pitch …
Free 13-Point Copy Inspection Makes Your Website Sell Like Crazy …
A veteran pilot would never dream of taking off without going over his or her pre-flight check list. And neither should you before driving traffic to your sales page. So in today’s Sunday Post, it’s back to basics, and a handy little checklist of … [Read More] about Free 13-Point Copy Inspection Makes Your Website Sell Like Crazy …
3 Reasons Your TRAFFIC Still Doesn’t Work… and How to Solve it FAST!
Here’s the thing about TRAFFIC. Let’s say you’re using Facebook ads, SEO, content marketing, YouTube, joint ventures... or any of the dozens of available sources to bring home the bacon. It’s frustrating, because after dozens of attempts, when you’ve … [Read More] about 3 Reasons Your TRAFFIC Still Doesn’t Work… and How to Solve it FAST!