Arrogance abounds in the online marketing world. Throw a rock in a crowded marketing seminar and it’ll bounce off a dozen self-aggrandizing “gurus” who think they’re the greatest thing since sliced bread. That’s one reason you’ll rarely find me at one of those self-love fests. I’ll buy the recordings, thank you very much. You’ve got to have confidence as a … [Read More] about An Incarcerated Copywriter’s Guide to Creating Great Marketing Campaigns That Make Millions
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What’s Your BIG IDEA for 2020?
Back in the early 90s when I was selling telecom related stuff, cold calling was a great way to get new business. This was the dawn of telecom deregulation here … [Read More] about What’s Your BIG IDEA for 2020?
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Super Productivity and an Unexpectedly Powerful Marketing Guidebook
SUCCESS LEAVES CLUES, and they’re everywhere! It’s the same with marketing. And when your radar is up, it’s amazing where you’ll find brilliant, obvious, and … [Read More] about Super Productivity and an Unexpectedly Powerful Marketing Guidebook
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20 Point Starter Blueprint for Any Long Form Sales Letter, Video Sales Letter or Sales Webinar
Sales copy is all about structure It doesn’t matter what type of sales copy you’re writing, there’s a specific blueprint or framework that’s already proven to work. Following this blueprint will ensure you have all the elements of a strong sales argument … [Read More] about 20 Point Starter Blueprint for Any Long Form Sales Letter, Video Sales Letter or Sales Webinar
What Your Customers and Prospects Want Now …
Occasionally my wife coerces me into dropping by the grocery store on the way home from the office to “pick up a few things.” On my latest sortie I encountered the most ingenious piece of marketing I’ve seen locally in quite a while … Upon getting out of … [Read More] about What Your Customers and Prospects Want Now …
How to Dramatically Strengthen Your Wealth-Building Power …
Money, money, money. Maybe you’ve heard of it? Maybe you’ve even been influenced by it? The fact is, there’s probably more focus put on money (usually negative) than anything else in the world... even love. And the result? Aside from the … [Read More] about How to Dramatically Strengthen Your Wealth-Building Power …