Today’s case study is a thing of beauty. And I mean that literally. But it’s not just the glorious photo, the brilliant layout, the personal story, or the knock-out copywriting. The entire ad is diabolically good. I picked it as a case study because this is one of many ads that helped sell over 20 million units at a price range of about 40-to-80 bucks … [Read More] about Over 20 Million Sold: The Inside Story of a Marketing Fortune!
Copywriters today have many role models to look up to. We’ve mentioned several of them right here in The EMAIL ALCHEMIST blog. This includes those copywriters … [Read More] about 100 Ways to Write a Profitable Advertising Headline, As Learned From 44 Years In the Direct Response Trenches …
Figures often beguile me … Web marketing geeks compare conversion rates … opt in rates … open rates … bounce rates … click through rates, and on and on. It’s like … [Read More] about Lies, Damn Lies, and Marketing Statistics …