What makes the ultimate headline? It’s one that makes the biggest promise and also guarantees you can obtain the result effortlessly. And what makes the headline powerful? It’s by... ... Triggering powerful emotions... ... Creating insatiable curiosity... ... Delivering the most relief... ... Telling an irresistible story... ... And it’s all packed … [Read More] about Definitive New Copywriting Clinic: Ultimate Non-Formulaic Headline Formula
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Dead Marketers Don’t Lie …
Are you sick, sore and tired of the crazy promises and hyped up lies that swirl around the copywriting and online marketing space? Make a gazillion dollars in … [Read More] about Dead Marketers Don’t Lie …
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Dead Poets and the Secret to a Deeply Fulfilling and Wildly Successful Business
The world is full of brilliant experts. The world is also full of brilliant teachers. The question is, which one are you? On the surface, the two may appear … [Read More] about Dead Poets and the Secret to a Deeply Fulfilling and Wildly Successful Business
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Crafting Stories That Sell …
We all know that storytelling is one of the most valuable tools you have in your copywriting kit bag. There are short parables that create vision and convey ideas. And there is the larger mythology of brand, to which these parables contribute. Both are … [Read More] about Crafting Stories That Sell …
How to Beat Down the Dark Thoughts of Financial Ruin …
Did you know you’re just one thought away from financial ruin? It’s true. Your business is all in your head. So guard your thoughts. Artificial Intelligence Ain’t So Smart ... I heard about a guy once that built an envious ‘lifestyle’ … [Read More] about How to Beat Down the Dark Thoughts of Financial Ruin …
There’s No “Hidden” Secret of Success…
I don’t believe there’s any special “hidden” secret of success; at least none that I’ve ever stumbled across… read about… or anyone’s ever told me of. There are a lot of skills and insider information involved in growing any business, of course. I’m not … [Read More] about There’s No “Hidden” Secret of Success…