One of the most pervasive problems on the Internet these days for us marketers is the extreme sales resistance that exists. Not that sales resistance is anything new. People are conditioned to tune out commercialism of any kind wherever they see it, but online, it’s even worse. That’s why the advertorial is such an important element in your lead generation arsenal. … [Read More] about Pitch Paranoia – How to Use Advertorials to Generate Leads Online …
Main Content
FEATURED STORY
The Real Reason People Whip Out Their Plastic and BUY NOW!
Why do people buy from you? This is one of the questions we often ask at a client-getting strategy session. And the first answers we get usually look something … [Read More] about The Real Reason People Whip Out Their Plastic and BUY NOW!
FEATURED STORY
The Overlooked “Engine” that Drives Those Killer Marketing Campaigns …
Five Alarm Alert! That’s how important this is. In fact, it’s SO important that if you don’t get this right, your beautifully-orchestrated, time-consuming, and … [Read More] about The Overlooked “Engine” that Drives Those Killer Marketing Campaigns …
FEATURED STORY
The Damn Bad Ad That Done Good …
The video below is an example of a type of ad we’ve been running recently on Facebook, YouTube, and other social media networks. It’s modelled after some of the ads that were run by David Ogilvy to promote Ogilvy & Mather way back in the late 1940s. The … [Read More] about The Damn Bad Ad That Done Good …
What Does Not Kill You Makes You Stronger
Online marketing is a contact sport. Only the strong survive, and that’s healthy. It keeps everyone on their toes, constantly striving, developing, innovating, one eye on the market, and the other on the competition, whether that competition be other … [Read More] about What Does Not Kill You Makes You Stronger
The Two Greatest Persuasion Tests, And the Ultimate Copywriting Formula
When last we met, powerful copywriting formulas were the topic of the day. And we introduced you to our 5-step, proprietary, SOD-PC formula. It was originally created for writing persuasive emails FAST, but it’s also a great blueprint to follow for sales … [Read More] about The Two Greatest Persuasion Tests, And the Ultimate Copywriting Formula