Occasionally my wife coerces me into dropping by the grocery store on the way home from the office to “pick up a few things.” On my latest sortie I encountered the most ingenious piece of marketing I’ve seen locally in quite a while … Upon getting out of my truck and making my way across the parking lot, I am uplifted by the gentle scent of apple and cinnamon wafting … [Read More] about What Your Customers and Prospects Want Now …
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How to Dramatically Strengthen Your Wealth-Building Power …
Money, money, money. Maybe you’ve heard of it? Maybe you’ve even been influenced by it? The fact is, there’s probably more focus put on money (usually … [Read More] about How to Dramatically Strengthen Your Wealth-Building Power …
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The “Oprah Effect”: How to Book a One Way Ticket to the Top of Your Market
You’ve no doubt heard of the Oprah Effect. Investopedia defines it as… “The boost in sales that followed an endorsement on The Oprah Winfrey Show, which aired on … [Read More] about The “Oprah Effect”: How to Book a One Way Ticket to the Top of Your Market
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The 7 Money Motivators — What Does it Mean to Give You the Green?
Many of us sell products that help our customers and clients to earn more money. And many of us sell products that indirectly allow our prospects to make or to save money... … So the more we can understand about what money means to our clients, the more … [Read More] about The 7 Money Motivators — What Does it Mean to Give You the Green?
The Best Business Book of All Time …
How much would you pay just to KNOW about the best business book of all time... ... Much less to hold a copy in your hot little hand? Especially when it’s full of Wall Street shenanigans, insider trading, multi-million-dollar hype, price-fixing, market … [Read More] about The Best Business Book of All Time …
The Truth About Personalization …
Is personalization — where you take a prospect’s name or some other piece of information you know about them and use it in a mass-marketing promotion — hokey? Does it fool anybody into thinking that you’re writing a personal message specifically to … [Read More] about The Truth About Personalization …