A serious marketer knows their customer like the back of their hand. Who are they? Where do they live? How much do they earn? What are they buying? What is the biggest problem they are looking to solve? What do they desire most from the person who can solve that problem and what is the best offer that will get them to take action? So the big question is, how do … [Read More] about How to Learn More About Your Perfect Customer In 15 Minutes Than You Have All Year …
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S.C.L.A.R.S.
One of the most widely read books among direct response marketers is, INFLUENCE –The Psychology of Persuasion, by Dr. Robert B. Cialdini. Why so popular? It’s … [Read More] about S.C.L.A.R.S.
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12 Email Campaigns To Rule Them All …
Most weeks I consult with dozens of entrepreneurs on how to rapidly strengthen their email marketing game and turn their email list into a profitable and lucrative … [Read More] about 12 Email Campaigns To Rule Them All …
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Kicking Imposter Syndrome to the Curb in 4 Simple Steps …
Jeremiah here, with a word of comfort for anyone who’s just starting out: you don’t need years of experience to be successful. You don’t need a chorus of glowing testimonials. You don’t need success stories and case studies out the wazoo. You just … [Read More] about Kicking Imposter Syndrome to the Curb in 4 Simple Steps …
Copywriting Bedrock: Getting Laughed At Lately?
What’s the most famous ad in direct-marketing history? Is it Maxwell Sackheim’s blockbuster that ran for years with the headline: “Do You Make These Mistakes In English?” Or is it Joe Karbo’s inspired winner: “The Lazy Man’s Way to Riches” Or is it this … [Read More] about Copywriting Bedrock: Getting Laughed At Lately?
The Copywriter’s Bazaar: 7 Idea Generating Checklists to Amp Up Your Sales Copy Now
I love checklists. They’re the Holy Grail of productivity and efficiency. Everyone knows they’re great for sparking your creativity and generating ideas, so you can work more quickly and efficiently with better output. But they’re also great triggers … [Read More] about The Copywriter’s Bazaar: 7 Idea Generating Checklists to Amp Up Your Sales Copy Now