If a dozen of the world’s best copywriters are telling you the same thing... you might just want to listen. Well here’s how a few of the big shots approach this all-important skill for creating irresistible, persuasion-packed copy. Ken McCarthy, the father of internet marketing, says: “Write BULLETS that wound, with the only remedy coming from buying the … [Read More] about World’s Most Important Copywriting Skill?
Being human, every thought we have manifests itself in our behavior in some way. The more pervasive and persistent a thought is, the more significant the … [Read More] about The Law of Sympathetic Vibration …
I just received these two books from my good friend, Drayton Bird. One, the latest expanded and updated edition of his classic, “Sales Letters That Sell”, now … [Read More] about Sex, Drugs, and Wagnerian Opera …