One of the most common questions we get these days is: How do I get new leads and clients in this shell-shocked economy? People are clutching their wallets tighter than they have in a long time. Response rates are down. It’s harder than ever to make advertising pay. And cash-flow is tight. What should I do? No, I’m not going to insult your intelligence by telling you … [Read More] about The Secret to Business Growth on a Shoestring Budget …
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The Fastest, Easiest, Most Battle-Tested and Persuasive Copywriting Formulas
Let’s say you just got back from IKEA. And in the trunk of your car is a fairly heavy box with your new desk. Unfortunately, you’re an assemble-first, … [Read More] about The Fastest, Easiest, Most Battle-Tested and Persuasive Copywriting Formulas
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A Simple Recipe for Unbridled Business Success …
Despite all the doom and gloom we’re hearing these days about corporate bankruptcies … recession … and the wholesale slashing and burning of thousands of jobs … [Read More] about A Simple Recipe for Unbridled Business Success …
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What’s in a Name? A Rose by Any Other Name Smells Just as Sweet …
“Juliet Was A Naïve Little Naughty Girl.” You like that title? Wanna read that book? What you call things is important. Not just for movies and novels, but for non-fiction books and blog posts and lead generation magnets and signature … [Read More] about What’s in a Name? A Rose by Any Other Name Smells Just as Sweet …
Newest COVID-19 Marketing Lessons (And a Dose of Encouragement)
OK, we’re a few months into this darn thing. The pandemic insanity and world-wide craziness have hit us on so many levels. To name a few issues, there’s political divisiveness, emotional devastation, economic upheaval, loneliness... to spotlight just a … [Read More] about Newest COVID-19 Marketing Lessons (And a Dose of Encouragement)
How to Boost Your Creative Intelligence… Build Herculean Confidence… and Program Yourself for Unbridled Success!
Some days, sales and marketing is like a 5,000 piece jigsaw puzzle — all sky. Other days it’s easy as pie. Here’s a strange fact for you that may explain why … On average, psychologists estimate the average person “speaks” somewhere in the neighborhood … [Read More] about How to Boost Your Creative Intelligence… Build Herculean Confidence… and Program Yourself for Unbridled Success!