In today’s nanosecond world, you’ve gotta be able to grab every ounce of drive-by attention that sees your ad, landing page, video sales letter, or emails. The best way to do it? Bullets, bullets, and more bullets. Because being able to write hot bullets is truly a PhD-level skill. Anybody can crank out tepid, boring, forgettable bullets—few can glue eyeballs … [Read More] about Hot Tips and Examples for Writing Blazing Bullets…
Over 2300 years ago in ancient Greece, Aristotle documented a complete strategy of rhetoric. To this day it remains a remarkable handbook to the art and science of … [Read More] about The Only Permanent Thing On Earth Is Change, Yet The More Things Change, The More They Stay The Same …
This week, for your listening pleasure, I’m giving you a downloadable interview I did for The Copy Closer Podcast. It starts off with the classic line from … [Read More] about Put That Coffee Down!