The world is changing today so fast it’s really hard to keep up... Just a few years ago pretty much everybody worked for somebody else. For most people, it was the smart thing to do. Safe, secure, benefits — the whole bit. How things change... Today, manufacturing in the developed world is dead, toast, gone. And so called “knowledge work” is now carried on by … [Read More] about Web Wolves, Whores, Vagabonds, and Fools …
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Magically Persuasive Words that Fly Under the Radar and Produce Sizzling Sales…
What are the most compelling words that sell? And I’m not talking about ordinary power words like “free, new, secret, or easy.” No, there are far more … [Read More] about Magically Persuasive Words that Fly Under the Radar and Produce Sizzling Sales…
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How Feedback Loops Fuel Sales …
Most people (business people included) have an unrealistic view of selling. They tend to look at it as a unidirectional process. You tell buyers about your … [Read More] about How Feedback Loops Fuel Sales …
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5 Secrets of the Brain to Crank Up Your Online Profits
“Go ahead and multiply the number 8,388,628 x 2 in your head. “Can you do it in a few seconds? There is a young man who can double that number 24 times in the space of a few seconds. He gets it right every time. “There is a boy who can tell you the … [Read More] about 5 Secrets of the Brain to Crank Up Your Online Profits
The Death of Product Demos – Why Changing Consumer Behavior Is Driving Sellers Crazy …
There was a time when fresh recruits to Ajax Inc. were told to pick up the yellow pages and start cold calling like crazy. “Mr. Prospect,” they would begin, reading from a little notecard… “I’m guessing you’re having problems with your thingamajig… and … [Read More] about The Death of Product Demos – Why Changing Consumer Behavior Is Driving Sellers Crazy …
Definitive New Copywriting Clinic: Ultimate Non-Formulaic Headline Formula
What makes the ultimate headline? It’s one that makes the biggest promise and also guarantees you can obtain the result effortlessly. And what makes the headline powerful? It’s by... ... Triggering powerful emotions... ... Creating insatiable … [Read More] about Definitive New Copywriting Clinic: Ultimate Non-Formulaic Headline Formula