Don’t be THAT guy or gal. After completing over 200 EMAIL ALCHEMY Strategy Sessions and structuring customized, results-driven marketing plans I’ve discovered a few character flaws you should avoid in yourself and business dealings. Do you have any of these character flaws below? For your sake, I hope not. Many entrepreneurs, both green-green newbies and … [Read More] about Help Me, Help You! Or How Not To Sabotage Yourself…
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8 Proven Ways To Slap Writer’s Block Silly …
Let’s face it, writing all of the kick ass copy you need to grow your business by leaps and bounds is damn hard work. If it weren’t … heck, every Tom, Dick, Jane … [Read More] about 8 Proven Ways To Slap Writer’s Block Silly …
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Why You’re Still Struggling… Even After Making Those First Few Critical Sales…
I’ve owned enough businesses to know it’s always tough in the beginning. When you haven’t even made your first sale… … when you don’t have any idea who your … [Read More] about Why You’re Still Struggling… Even After Making Those First Few Critical Sales…
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600 Million Letters Mailed: Best Copywriter + Best Campaign… Ever!
Who do you pick for a role model If you want to learn to play chess (or anything else)? Maybe your brother-in-law who’s read a couple strategy books and challenges his buddies from time to time? Or Magnus Carlsen, the reigning World Chess Champion with … [Read More] about 600 Million Letters Mailed: Best Copywriter + Best Campaign… Ever!
How to Learn More About Your Perfect Customer In 15 Minutes Than You Have All Year …
A serious marketer knows their customer like the back of their hand. Who are they? Where do they live? How much do they earn? What are they buying? What is the biggest problem they are looking to solve? What do they desire most from the person who can … [Read More] about How to Learn More About Your Perfect Customer In 15 Minutes Than You Have All Year …
S.C.L.A.R.S.
One of the most widely read books among direct response marketers is, INFLUENCE –The Psychology of Persuasion, by Dr. Robert B. Cialdini. Why so popular? It’s brilliantly written … and stuffed to the gills with fascinating behavioral experiments and … [Read More] about S.C.L.A.R.S.