In today’s nanosecond world, you’ve gotta be able to grab every ounce of drive-by attention that sees your ad, landing page, video sales letter, or emails. The best way to do it? Bullets, bullets, and more bullets. Because being able to write hot bullets is truly a PhD-level skill. Anybody can crank out tepid, boring, forgettable bullets—few can glue eyeballs … [Read More] about Hot Tips and Examples for Writing Blazing Bullets…
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The Only Permanent Thing On Earth Is Change, Yet The More Things Change, The More They Stay The Same …
Over 2300 years ago in ancient Greece, Aristotle documented a complete strategy of rhetoric. To this day it remains a remarkable handbook to the art and science of … [Read More] about The Only Permanent Thing On Earth Is Change, Yet The More Things Change, The More They Stay The Same …
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Put That Coffee Down!
This week, for your listening pleasure, I’m giving you a downloadable interview I did for The Copy Closer Podcast. It starts off with the classic line from … [Read More] about Put That Coffee Down!
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The Fastest and Easiest Way to Create Instant Persuasion… No Matter What You’re Selling!
It doesn’t matter what you’re selling... cars, coaching, memberships, life insurance, or consulting. If you do this right (and you’ve got a good message-to-market match), what you’re selling will fly off the shelves or fill your dance card with clients and … [Read More] about The Fastest and Easiest Way to Create Instant Persuasion… No Matter What You’re Selling!
Pitch Paranoia – How to Use Advertorials to Generate Leads Online …
One of the most pervasive problems on the Internet these days for us marketers is the extreme sales resistance that exists. Not that sales resistance is anything new. People are conditioned to tune out commercialism of any kind wherever they see it, but … [Read More] about Pitch Paranoia – How to Use Advertorials to Generate Leads Online …
The Real Reason People Whip Out Their Plastic and BUY NOW!
Why do people buy from you? This is one of the questions we often ask at a client-getting strategy session. And the first answers we get usually look something like this: Because we’re the most affordable Because we offer the best service Because … [Read More] about The Real Reason People Whip Out Their Plastic and BUY NOW!