If you’re just joining us, this week I’m debriefing last week’s discussion of Milton Erickson’s teaching tales. Thanks to everyone who posted a comment and shared their insights. From the responses, I can see that many of you are already familiar with Erickson, probably through the work of John Grinder and Richard Bandler who codified Erickson’s (and other noted … [Read More] about A Tale Of Two Jesus Christs (Debriefed) …
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A Tale Of Two Jesus Christs …
I love to analyze incidents of persuasion that exist beyond the realm of sales and marketing ... Religious sermons, political debates, and criminal court … [Read More] about A Tale Of Two Jesus Christs …
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How to Sell More, Faster, and Easier with Piles of TESTIMONIALS!
What’s the big deal about testimonials? No matter what you say about yourself, and how eloquently, passionately, and how frequently you claim to be the greatest … [Read More] about How to Sell More, Faster, and Easier with Piles of TESTIMONIALS!
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My GINORMOUS Discovery and The Biggest Marketing FAIL Ever!
When I was a green-as-a-head-of-cabbage commission sales rep, I made a startling discovery ... My job was to barge in on local industrial, retail, and service businesses and extract a small check for $30 and a signature that meant the local gas utility … [Read More] about My GINORMOUS Discovery and The Biggest Marketing FAIL Ever!
The True Nature of Income Leverage
The 5 key points of income leverage give you a systematic, predictable and scalable model for building a lucrative and sustainable expert business in the digital age… Leverage —bigger outputs from smaller inputs— occurs through an orderly sequence of … [Read More] about The True Nature of Income Leverage
Hot Tips and Examples for Writing Blazing Bullets…
In today’s nanosecond world, you’ve gotta be able to grab every ounce of drive-by attention that sees your ad, landing page, video sales letter, or emails. The best way to do it? Bullets, bullets, and more bullets. Because being able to write hot … [Read More] about Hot Tips and Examples for Writing Blazing Bullets…