If you’re just joining us, this week I’m debriefing last week’s discussion of Milton Erickson’s teaching tales. Thanks to everyone who posted a comment and shared their insights. From the responses, I can see that many of you are already familiar with Erickson, probably through the work of John Grinder and Richard Bandler who codified Erickson’s (and other noted … [Read More] about A Tale Of Two Jesus Christs (Debriefed) …
I love to analyze incidents of persuasion that exist beyond the realm of sales and marketing ... Religious sermons, political debates, and criminal court … [Read More] about A Tale Of Two Jesus Christs …
What’s the big deal about testimonials? No matter what you say about yourself, and how eloquently, passionately, and how frequently you claim to be the greatest … [Read More] about How to Sell More, Faster, and Easier with Piles of TESTIMONIALS!