An ancient Chinese proverb says three men make a tiger. Do you know the story? Legend has it Pang Cong – a bureaucrat from the state of Wei – was scheduled to leave for the state of Zhao on government business … Before leaving, the wily statesman approached the King of Wei and asked, “Upon hearing from one civilian that there is a tiger loose in the city square, … [Read More] about The Psychology Of Crowds, And How To Use It In Your Marketing …
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Why Most Service Sellers Lick Scraps …
Recently, I was invited to speak to a group of voice-over artists about how to improve the sales effectiveness of their websites. I share this with you because … [Read More] about Why Most Service Sellers Lick Scraps …
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Sex, Lies, and The Naked Ape …
Men listen … despite what the beer commercials imply, beer will NOT get you buxom, bikini-clad babes. It won’t … Drink enough of the stuff, and they look like … [Read More] about Sex, Lies, and The Naked Ape …
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Charge More, Sell More: The Backwards Psychology of High-Ticket Pricing (Part II)
You can check out Part I here. What to charge? It’s a critically important question that frankly, can make or break your business. So it’s also important to get your head straight about the strategies for raising your prices. And the first thing to … [Read More] about Charge More, Sell More: The Backwards Psychology of High-Ticket Pricing (Part II)
Essentials of The Winning Sales Story …
All people are searching for structure – a sense of order and predictability in their lives. This is one of our prime motivations as human beings … And we persuaders are no different. We want a framework for persuasion that will hand us the keys to the … [Read More] about Essentials of The Winning Sales Story …
Cover Your Assets – How to Work Once and Get Paid Forever …
As a coach, consultant, advisor, agency, service pro or solution provider, it just makes sense to take stock of your assets, and think carefully about making the most of them … Much of what you’ll learn in this column deals with your personal assets — your … [Read More] about Cover Your Assets – How to Work Once and Get Paid Forever …