Last week we talked about the growing skepticism online, and how to challenge it with your headline. Also how to momentarily halt your web site visitors, and force them to focus on a single thought that opens their minds to entering your sales funnel. And as you'll remember, this can mean deliberately not mentioning your product (or service), or even the benefits your … [Read More] about Inside The Labyrinth Of Your Prospect’s Mind …
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Headline Haiku — Why Great Headlines Fail …
It’s no secret that surfers in the social media wild have a serious case of ad paranoia and pitch PTSD. And if you’re wondering why your clickbait is going a … [Read More] about Headline Haiku — Why Great Headlines Fail …
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Top 5 Non-Sleazy Ways to Build Trust and Credibility
Trust is in short supply these days, and for good reason. Politicians, religious leaders, gurus, CEOs — we’ve watched so many of these paragons of virtue go down … [Read More] about Top 5 Non-Sleazy Ways to Build Trust and Credibility
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Zen Master Secrets For Faster, More Profitable Copywriting…
This is an article about writing for the purpose of extracting money from people who habituate the Internet. If that offends your delicate sensibilities, then you might as well stop reading right now. On the other hand, if you're looking for ways to use the … [Read More] about Zen Master Secrets For Faster, More Profitable Copywriting…
Divide et Impera — The Ancient Marketing Strategy Championed by Kings, Conquerors, and Usurpers …
Civilization is the result of abject terror. Imagine our primordial forefathers and foremothers cowering in the shadows of the hostile environment of our early world. Without the advantages of fangs, claws, fur, and sheer brute strength enjoyed by the … [Read More] about Divide et Impera — The Ancient Marketing Strategy Championed by Kings, Conquerors, and Usurpers …
Marketing Genius Reveals Secret System for Hellaciously Powerful Headlines and Irresistible Subject Lines
Entrepreneurs used to pay over a thousand bucks for the out-of-print book. Because there’s nothing like learning from the master. Years ago I got a copy with an interlibrary loan from Tennessee, then photocopied the whole darn thing. And until the … [Read More] about Marketing Genius Reveals Secret System for Hellaciously Powerful Headlines and Irresistible Subject Lines