There’s an old saying in carpentry… “measure twice, cut once.” The same concept can be applied to writing sales copy. I wonder if the copywriters who wrote these actual ads read them more than once and thought about how other people might read them... A housekeeping service: Tired of cleaning yourself? Let ME do it! A used car dealer: Why go elsewhere to be … [Read More] about The Kiss of Death for Your Online Sales and What to Do About It …
Babe Ruth is widely acknowledged as the greatest baseball player of all time. He was also one of the game’s biggest screw-ups — striking out more than just about … [Read More] about Perpetuate Your Success …
Over the years I’ve tested a lot of stuff. I mean why not? The internet makes it so easy to do. One of the things I’ve tested is the voice of the pitchman. I’m … [Read More] about Why Should I Believe You?