There’s plenty you can “steal” from us this week.
Because last Friday we sent an email to our subscribers with the subject line:
Too Outrageous to Duplicate
The email described the vast done-4-you marketing arsenal we provide for our members.
Why are they too outrageous to duplicate?
Because the tip of the iceberg of what we provide is our carefully-crafted collection of 295 (and growing) video scripts, emails, and landing page templates that we’ve created over the last 6 years…
… And with about 10 hours invested by our team in each one, we’re talking about literally hundreds of thousands of dollars of marketing magic that our members get for a song.
They just fill in the blanks and deluge their prospects with profit-pulling persuasion.
Anyway, today we’ll take a quick look behind the scenes at the creation of some of these templates where you can “steal” a fist full of our hard-won techniques, strategies, tips, and tricks.
How to Grab ‘Em by the Eyeballs
Since we can’t cover all the elements of persuasion in this short blog, we’ll start with what David Ogilvy said you MUST get right… because…
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
But in today’s online world, especially with emails, the first line is almost as important as the subject line because, depending on how your prospect has their email account set up, the opening line is right there with the subject line, staring them in the face.
So it’s almost like having two subject lines.
Here are a couple examples to show you what I mean.
This first one was customized for one of our members who’s providing financial services for his clients.
Our own members also have this same email in a fill-in-the-blank format, and the fully fleshed out example starts like this:
Broken Trust: Worst Financial Rip Offs
There are 3 things worse than an ordinary rip off.
The first is being ripped off by someone you’ve grown to like and trust.
The second is being ripped off and being helpless to do anything about it.
The 3rd is when the people in power, who you depend on for your health, wealth, and happiness, are talking out of both sides of their mouths…
… Crying crocodile tears about the plight of their constituents…
… While robbing them blind behind their backs.
Notice how seamlessly it hands off from the subject line to the opening sentence, then continues to hold your attention.
OK, here’s another email, then a landing page example.
This time for a chiropractor who provides marketing for other chiropractors:
Endless Patients — No More Ridiculous, Non-Specific Marketing
Most chiropractic marketing IS ridiculous.
Because it tries to be all things for all docs.
It’s a shotgun approach where you may or may not hit something, but you can count on plenty of waste.
And since there are few good options, we’re all used to fighting with the frustration, dealing with the pitiful results, and paying too much for too little.
I’ve talked about the “bucket brigade” in previous blogs — how every element smoothly hands off to the next.
That’s exactly what has to happen in all your persuasion, like this landing page template example that was created for one of our members who’s a relationship coach.
Again, when provided to our members, this example has all the blanks filled in as a blueprint to follow, but they also get it in fill-in-the-blanks format, where the template can be applied to virtually any niche:
FREE Webinar Reveals:
THE MAN 2.0 METHOD
Relationship Secrets for Men Over 40 — How to Stop
the Despair and Find Love and Fulfillment…
Under the headline, a video begins …
Sure, I’ve been accused of being insane.
Which is fair if you’re referring to the popular definition about doing the same thing over and over and expecting a different result.
But even after 4 marriages that went up in flames, I kept at it and finally figured out the keys to relationship bliss.
This example hits the target audience with a barrage of curiosity and benefits, and that first line keeps the momentum rolling with a great grabber: “Sure, I’ve been accused of being insane.
It’s almost impossible to STOP listening after hearing that hook.
OK, this next offering is a video ad for one of our members who builds websites for attorneys to attract more high-fee clients.
Imagine you’re a case-hungry attorney and you’ve just stumbled upon a Facebook ad with the following link description:
ATTORNEYS — Need High-Fee Cases?
Then the video starts right in with a confident, authoritative voice saying…
If you need high-fee cases, here’s what you’d NEVER do as a respected, successful, high-powered attorney.
Imagine you’re the new attorney in town and you’re attending a networking dinner with your peers.
Any intelligent attorney would want to put their best foot forward and try to impress these colleagues who could be a major source of referrals, depending on their areas of expertise.
So what kind of reaction would you create if you showed up disheveled, unshaven, in dirty, ragged jeans and a sweaty t-shirt… with booze on your breath?
Talk about a disastrous first impression.
You’d clear the room faster than a turd in the punchbowl.
And yet, that’s exactly what most attorneys are doing.
OK, here’s a final video script example that we customized for one of our members who’s been a tax expert for over 20 years.
The link description under the video:
Caught in an IRS Chokehold?
Then a reassuring voice takes over, saying:
What’s your biggest fear in life?
At the top of the list for many people is public speaking, which they often find more terrifying than death itself.
But following close behind is having a bullseye on your back and the IRS has you in its crosshairs.
That’s how most of my clients felt when they were going it alone, that they were facing a fate worse than death — or public speaking.
Because when the IRS is closing in, it’s like staring down the barrel of an assassin’s gun.
The good news is you don’t have to be a desperado on the run.
And you definitely should NOT behave like one, any more than you should go trekking through the jungle without an experienced guide who knows how to avoid the snakes, quicksand, and tigers.
That’s it for today.
Study the way these behind-the-scenes template examples (that are in our full-pay member’s area)… immediately grab attention with the headlines, subject lines, and opening lines.
They’re what you need to grab your prospects by the eyeballs and pull them into your funnel.
AND… to keep up with the latest advances in filling your enrollment call calendar with red-hot, ready-to-buy leads, check out this LGM breakthrough that’s packed with innovative new client-getting strategies.