I discovered this skill by accident.
Well, I really didn’t ‘discover’ it. Instead, I discovered I was doing it wrong … very, very, very wrong.
And chances are you are doing it wrong, too.
And it’s hurting your business growth, success, even your relationships (at work and with friends and family), and probably even killing your health.
Who could guess that this #1 marketing and advertising skill could have such an impact on so many vital areas of your life?
After I discovered I was doing it so wrong, and in turn shooting myself in the pocketbook and messing up my relationships and health in the process, I did a lot of homework to turn this around.
I was determined to use this skill to help strengthen my marketing, copywriting, and advertising skills… and my relationships, health, and more.
Olympic Athletes and the Military Also Leverage This Skill to Great Effect to Win Gold Medals and Come Home Alive …
During my research, I found that not only will developing and performing this skill correctly strengthen and improve your marketing and advertising… it’s clutch to the enhanced performance of world-class Olympians and military commandos.
How could the same skill help you take your business to a new level of success?
What’s the Number One Skill in a 24-Hour, Global, Internet Connected, and Paranoid-Competitive Marketplace?
My friend, it is …. Sleep!
Sleep and its close cousins rest, recuperation, and relaxation.
Some brief stats:
- Research suggests most people don’t get enough sleep;
- Most people don’t get the proper kind of deep, restful sleep;
- One study found 58% of the US population experience insomnia symptoms or sleep disorders;
- Sleep aids are a $23 Billion dollar market!
Get good sleep and rest and you have a Primo advantage equal to running a foot race against the malnourished.
Imagine how easy it is to beat your competition when they’re suffering from sleep-scurvy.
A Combat Multiplier …
In Chapter 15 of Mind Control Marketing – Continuous Operation – the author, a former Army Intelligence Officer, quotes the Army Field Manual 22-11 (Military Leadership). It reads something like this:
“…tempo of modern warfare is increasing drastically… ability to sustain “continuous operations” is vital…”
Most laymen would interpret that to mean that soldiers must train to operate with less sleep.
But that’s an incorrect interpretation because…
Army research actually indicates that sleep is a “combat multiplier.“
But you’re probably thinking, “This doesn’t apply to me. I don’t risk my life in business…”
Look at the Olympics …
World record Olympic champion, Michael Phelps, credits his 28 Olympic medals (23 of them Gold medals), won over five separate Olympic games (he’s won more medals than 161 countries), to sleep.
To prepare for the Olympics, he was in the pool three to five hours a day, seven days a week (covering between 70,000 and 100,000 yards a week) and had to sleep eight hours a night and take a 2-3 hour nap each afternoon… to maintain his training output and race day performance. Sleep was critical to winning his 28 Olympic medals.
And he’s not the only one.
You can see most Olympians before, after, and between their events taking hot showers, sitting in a jacuzzi, stretching, napping, listening to their iPods, or getting a massage.
All this pampering so they can make history in less than 5 minutes of output.
You Need to Treat Yourself Like An Olympian or Multi-Millionaire Athlete, Too …
Hard to do you say?
Not enough time to sleep?
Do it anyway because you need to sleep, rest, take naps, and even go on vacations more often to excel in your business.
Listen to what multi-millionaire, champion, world-class athletes say:
- Maria Sharapova, world-class tennis star says, “the only thing I do is sleeping longer. I love to sleep, it’s my hobby.”
- Tennis champion, Roger Federer, says, “If I don’t sleep 11-12 hours a day, it’s not right.”
- NASCAR champ, Kurt Busch sleeps eight and a half hours a night.
- NBA MVP, LeBron James sleeps 12 hours per night.
- Professional golfer Michelle Wie once said, “I slept for 16 hours once. Early in the week of the Sony Open I went to bed at 9 p.m. and woke up at 1 the next day. When I can, I’ll sleep more than 12 hours, and I don’t feel very good if I get less than 10.”
- Olympic champion Usain Bolt sleeps 8 to 10 hours per night, “Sleep is extremely important to me — I need to rest and recover in order for the training I do to be absorbed by my body.”
- NBA star and MVP, Kevin Durant, says he tries to get “a solid 8 hours of sleep each night … every day is a new chance to challenge myself and push my training to the next level, but I can only do that if I keep my energy up. Sleep is an important part of that.”
- NFL wide receiver Larry Fitzgerald says he sleeps nine hours per night. “[On game days], that night I will for sure get 10 or 11 hours. I always get my rest and I think that’s one of the things that people don’t talk often about. Your body heals and repairs itself better than anything. Being able to get some sleep really does a great cause for your recovery and helping you wake up with a renewed, fresh mental and physical outlook.”
This Prime Skill Works Even Better for Entrepreneurs Like YOU!
With proper rest, million dollar ideas flood into your brain.
Striving and “working hard” is necessary but creates tension that strangles your breakthrough ideas.
When you let go – by sleeping, napping, taking a shower, washing dishes, going for a walk, etc. killer ideas “pop” into your head.
It’s not a fluke. It’s legit. It’s how you’re wired.
Take advantage of it and make it happen on purpose by sleeping better, relaxing, and chilling out.
With proper rest, relaxation, and recuperation… you’ll recharge your batteries and be more productive. Your working time will be more effective and enhanced.
Your mind, thinking muscles, and action muscles get stronger during rest.
During sleep, your mind has a chance to organize your thoughts. Making your efforts while awake more powerful and laser-focused.
Sleeping on it does work.
Try this at home without adult supervision —
If you want winning copy and marketing ideas, let your restful, sleep subconscious do the “work” for you while you doze off for the night…
- At night before turning off the lights and going to bed, clear your mind with a few deep breaths.
- Give yourself orders to solve a problem before bed. For example, “I need a million dollar headline for my new promotion!”
- Wake up with the answer.
- *Important Bonus* keep a pen and pad of paper next to your bed. Often, these ideas strike you like lightning in the dead of night and you don’t want to let them slip away into the dark.
Here Are Some Quick Tips for Better Sleep, Rest, Naps, And Recuperation…
- Create a nighttime routine, be consistent with bedtime, keep the noise down, stay cool;
- Dim the lights before bed;
- No electronics in the bedroom. Avoid blue light from phones, TVs (TV/Netflix/Facebook/Small/Big screens) an hour or two before bedtime;
- Drink Chamomile tea to relax you. Take a warm bath before bed;
- Take up meditation. Research suggests that meditation is four times as deep as sleep for resting and resetting your nervous system.
- Workout rigorously during the day. Burning energy physically and getting your blood flowing and your body sweating invigorates your mind as well as tires you physically… helping you achieve deep, restful sleep at night.
- Take cat naps. Sleep in a chair, head down on your desk, if you don’t want to pass out for too long.
- Give yourself permission to take naps during the day, at your desk. This can be tough for high achieving entrepreneurs but there’s no guilt or shame taking a mid-afternoon nap. Seriously. Just do it.
I’m shutting down the computer, putting my phone on silent, and going to take a nap… Z, z, z…