Webinars have been one of THE biggest cash cows for internet marketers.
Dollar for dollar, there’s been nothing like them for selling mid to high-ticket products and services. They’re inexpensive, attractive to prospects, incredibly persuasive, efficient for delivering information, and highly profitable for closing sales.
But there’s a ‘sinister’ new force at work in cyberspace. And webinars are balanced precariously on the brink.
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I’ll do a face book live all day long if it makes me money. Even if it helped build a list I could sell to. That was a great breakdown. I think it could be part of an overall strategy, provided it’s used in the framework of time tested direct response principles, if the intention is to sell.
And, I didn’t fail to notice, I was featured in the video. That was me over there on your friends list, all highlighted with your cursor, a picture of my beautiful family in the pristine Colorado forest. I have now finally reached some internet fame. Thank you Daniel.
Seriously though, great breakdown of the pros and cons of getting pulled into all the various distribution channels at our disposal.
Thanks for weighing in, Jason. Nice on you getting a supporting role in a Harrison Ford blockbuster. 😉
Great content Daniel… as always.
I agree with you on both fronts. Although I have a question in just a bit.
As for Facebook Live, with all its points of infraction on the page, is a heaven for distractions. But perfect for gaining more market awareness. However, I think there has to be an intentional mechanism to translate that awareness from eyeballs-to-leads and to the rest of the client journey/funnel.
As for webinars – wow! That 60% engagement rate on is wonderful data!
2 Questions:
1. Would it be wise to run the webinar first, then have Facebook Live sessions that drive traffic to the webinar, considering that:
A. The Target Customers are hanging out in FB.
B. The marketer wants to build some momentum in building his voice / following.
2. What’s your take on VSLs? I’ve seen that Webinar Replays have become post even VSLs. And with that said, should webinar scripts be written like that of a VSL and vise-versa?
Thanks for your input :).
Hey Josh, how are you doing man?
1) Sure, Facebook live is great for spreading awareness, and if you engineer your content correctly, could be used to funnel traffic to a lead capture page (like a webinar sign up page). A high-converting webinar is also a traffic magnet.
2) VSLs are great but don’t get the same kind of engagement as webinars. VSLs are good for lower ticket stuff. Tip for getting higher engagement on a VSL is to disable the controls. Start and stop obviously, but no slider. Engagement will go up, but never near a webinar. A VSL script and a webinar script are very different animals.
Cheers!
Daniel this is so good. Thank you for your expert opinion. I have your book and have followed you for some time. You never disappoint. I really don’t care for FB, but I know it can’t be totally ignored. When I get a notice that someone is going FB live, I don’t take is very seriously, meaning it’s spur of the moment and I definitely don’t expect to buy anything. FB live is great for publicity, but I agree with you, for conversion and less distraction, webinars are still the way to go to market to your list. Funny the stat you gave about “FB was live”! I’m going to share this post, O.K.?
Hey Lori, share away! I’m glad you enjoyed the post.
In business, I am still on the uphill… about to launch! So this is great that my thought fit webinar/ video training works best… I thought I may like doing a FB live, but very difficult, as I want to teach mums to cook!!
However as a consumer, i rarely am online, at the ‘live event” time… my webinar consumption is nearly always via a reply… simply due to child distractions… so I think I can conclude …(eventually ) I will stick with the webinars and emails.
Lisa
May I offer you a perspective.
I have just walked in and am looking at my emails, your reply caught my attention.
May I suggest your niche is “cooking for mums with no time”
Whilst webinars will be the bigger item, Facebook live could allow you to become a personality.
Short in between kids 2 minute commercials, such as
My webinar this week is on ……
I’m juggling this role and this role but I wanted to share with you how you can be a mum wife and lover by …..
Recipes for time crunched mums to sav.e your sanity.
Yes, I’m a man, I don’t know your challenges, but you could enthuse and inspire your audience by short cuts to culinary success, whist juggling 37 children 6 cats and a husband.
The Facebook live stuff is like a trailer for the main event detailing your challenges and how you managed to fit it all in.
Maybe?
Nice. Thanks for the BAIT strategy.
Right now I see FB Live as a way to build engagement in the community. Where in the past I had success with FB Ads to a lead magnet then to the webinar, right now Im putting attention on building a solid interactive community.
The trend is that FB Ads on their own will continue to rise unless you have the community.
After that, the FB community + FB Ads that lead to a Webinar with the Daniel Levis Email Alchemy series before and after is the plan for the rest of 2017.
Thanks again for this perspective.
Good point, Phil. You do seem to earn lower ad costs on Facebook by investing in creating an active community. They may reward you for investing your time and effort creating interaction and keeping people engaged on Facebook.
Nice “video” (dare I call it a webinar? Don’t know) Makes a change to get genuine information rather than a lead in to a pitch fest … but both have their place.
Like you, I think I would go for both camps, (but using one of the cheaper alternatives now about rather than GoToWebinar!) I think I’d use “live” as a ‘teaser’, or to get someone interested enough to give me their email for more info, and then use the webinar to make the sale. That said, you’ve got to have a good product to sell, and – to be blunt – the items offered via JVZoo / ClickBank just don’t have the finesse about them. It’s not the price value, but just seems a ‘poor relation’ in terms of quality.
As a point in question, a certain ex-meterologist (TG) now promotes anything video related … usually from JVZoo. In the early days, the high ticket products were new, exciting and different. Now, they seem to rehash the same thing to the point I now think “Mr G? You put your name and reputation behind THAT!!” I wouldn’t want to spend time putting a webinar together to promote the product even if potential commission was high. (Moral is, I suppose, develop your own products, and offer a lot)
Hey Chris. Maybe time to think about developing your own product(s). Pretty much every successful affiliate marketer eventually does. The really smart ones build an email list, right from the start, so they can make the transition from promoter to publisher/promoter smooth and easy.
The main thing I see is that both require you to already have an existing audience when I was able to catch certain FB Lives in the moment -which is something I’m not really fond of by the way- I tend to notice that not many people show up unless that particular broadcaster was already somewhat popular on FB with a large engaging audience.
So the point being is that you still need a list whether that list is in the form of email subscribers or in the form of those who know like trust and follow your FB feed. We also can’t ignore the fact that most of your actual audience on Facebook doesn’t even see your newsfeed therefore won’t know about your FB live.
Regarding your witty Sherlock Holmes reference what I “see in the sky” is to simply use Google Hangouts because it allows you to have an unlimited audience and automatically uploads to YouTube simultaneously and it is free also plus works extremely effective as a webinar and can be live at the same time as well…
Now some may think it’s a little archaic by today’s standard but if it works it works!
Update, I just wanted to report a couple of days ago I found out that Facebook has taken the FB live thing a step further allowing you to do a webinar style viewing where you can share screen pages and everything I was just on one the day before yesterday and even the framing is similar to that of a webinar so this is possibly the thing that will bridge the gap therefore the FB live was only the beginning!
Thanks for the insight about Webinars!
Interesting post for a boring topic.!
hi sir,
the way you explain about webinars is amazing iam expecting more from you!
thank you
thank you, will keep following your videos
nice one & thankful for sharing this
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