By Daniel Levis | February 28, 2014
I just got off the phone with Ted Nicholas, the 7 BILLION dollar marketing master with 50+ years of success in the direct marketing trenches…
And I don’t mind confessing …
When I first got on the phone with him I was feeling a little bewildered.
You know, that questioning mood, where you yearn to know the meaning of life… like young Kwai Chang Caine sitting at the feet of Master Po …
Then gradually, as Ted spoke, the fog began to lift.
I could see things… the list… the offer… the copy, in a whole new (and more profitable) light.
And by the end of the call I was able to snatch the pebble from Ted’s hand and it was time for me to go…
I walked barefoot into the online marketing Wild West to mingle with the hostiles — refreshed, renewed and reloaded…
…No guns, no horse, just a calm, cool, collected mind and a fist full of copy kung fu.
You can listen to the call by clicking the audio button on the player below. (Download it to your computer with the down arrow to the far right of the player.)
Here’s what you’ll discover:
- Two words you should NEVER use (but probably are) on your order page… (Eliminate them and watch your conversion rate soar)…
- Ted’s contrarian approach to writing copy that practically guarantees you never run out of emotional steam by the time you get to the offer…
- What Ted does before he writes a single word of body copy… (this will surprise you because it goes against the grain of what most of us were taught in copywriting school.)
- How to “fine tune the tone” of your copy, so it resonates with your prospects at the unconscious “core level”… (Get this right and go from a few lukewarm sales to droves of stark-raving-mad fans for life.)
Will YOU be able to snatch the pebble from Ted’s hand after listening to this podcast?
Will you learn anything new, in other words?
Only one way to tell.
Click the dang player and take a listen.
If you can honestly say you didn’t learn anything, or you weren’t reminded of something you should be doing but aren’t, then write in the comment box, “I snatched the pebble from Ted’s hand.”
If not, tell us what you got out of the podcast. I’d love to hear your thoughts.
“If a man dwells on the past, then he robs the present. But if a man ignores the past, he may rob the future. The seeds of our destiny are nurtured by the roots of our past” — Master Po
Now listen to the podcast, grasshopper and post your comment below.
Cast of Characters: Andy Thompson, Moderator… Daniel Levis, Host… Ted Nicholas, The 7 Billion Dollar Marketing Man… Master Po, cool Chinese dude… plus Groovy Music by Dr. Joe Vitale.
By Daniel Levis | January 3, 2014
Well, we made it through another year…
This time of year I always like to sit back and reflect on the things I’m most grateful for and without fail YOU are at the top of my list.
All of my business decisions are based on helping you become more successful… helping you bypass the countless hurdles and pitfalls of doing business online… showing you faster, easier and more direct ways to save time and make more money…
I deeply enjoy sharing my knowledge and experience with you and I hope you get a lot out of it.
I’m not sure how our paths crossed but I’m glad they did.
You see, I don’t believe in chance encounters…
… I believe everything happens for a reason.
And I’ve got LOTS of exciting new stuff to share with you in 2014.
Ideas I am confident will help you grow your business, increase your authority and quickly boost your profits.
So take a second right now and give me your two cents in the comment box below…
This is the time of year when my ears are most wide open to hear your thoughts and feedback, so lay it on me.
Tell me what you would like from me in 2014…
What topics are you hoping I’ll cover?
Tell me about your business…
What is your biggest hurdle? What is your biggest fear?
What marketing strategies are you dedicating your time and attention to in the New Year? (Email marketing, lead generation, blogging, social media, video marketing, what?)
Post your feedback in the comment box below!
Because my focus in 2014 is to deliver even more value and help you move your business forward, faster than ever.
Again, THANK YOU for reading.
HAPPY NEW YEAR!!
By Daniel Levis | October 15, 2013
Mid-Month Marketing Magic Hour Podcast – Episode #002 with Marketing Expert – Brian Kurtz:
- Listen in for direct marketing war stories featuring fallen heroes Eugene Schwartz and Dick Benson …
- Gain insider knowledge about writing sales copy and consulting with direct response publishing powerhouses like Boardroom Inc.
- Discover secrets for getting MORE from copywriting and marketing consulting hired guns you bring in to help you with your own publishing empire …
- PLUS, find out why SMART direct marketers don’t make the Sushi at home. HINT: If you mess up the Fugu, it’s more lethal than cyanide.
Click the arrow to the left to stream the podcast. Click the arrow on the far right to download to your personal listening device.
Cast of Characters: Andy Thompson, Moderator… Daniel Levis, Host… Brian Kurtz, World Class Guest Marketer… and Groovy Music by Dr. Joe Vitale.
By Daniel Levis | September 13, 2013
Mid-Month Marketing Magic Hour Podcast – Episode #001 with Marketing Expert – Dr. Joe Vitale:
Discover the TOP 3 secrets that helped Joe go from broke, depressed, insecure nobody to generating 6-figures income as a copywriter…
…And the 3 secrets, plus the primal mindset shift that launched him into 7-figure SUPER STARDOM.
Regardless of where you find yourself on your entrepreneurial journey, this enlightening podcast interview is relevant to you.
By Daniel Levis | December 21, 2012
Everyone on the interest list is getting a sneak peak into what goes on behind the scenes.
The case study campaign for www.MaxPersuasion.com starts January 4 and finishes January 13. I’ll be dissecting the emails and sharing the results when I officially release the Email Alchemy program, sometime in January or February …
…In the meantime, these weekly reports show the approach and prep work that goes into writing the campaign.
At this stage I’ve established a special offer and listened to most of the course material I will be selling. And I’ve decided what I’m going to do with the landing page.
I have a pretty good idea of whom I am selling to, their buying criteria and hot buttons. And I’ve extracted a healthy inventory of potential anecdotes to use in my storyline.
The target market is 45 plus, predominantly male. They’re largely salespeople of one type or another… plenty of realtors, mortgage brokers, financial advisors, and the like.
The underlying values that drive these people are POWER and CONTROL.
They don’t want to be dismissed by phrases like: “I need to think about it” or “I need to talk it over with my partner” or “I’m going to shop around” or “Thanks, but I can get it cheaper across town”. Willy Loman they’re not.
There are also other types of compliance professionals on this list, folks who recognize the importance of persuasion to their success — attorneys, copywriters, clergy, and so on. People who secretly get off on imposing their will on others.
Kenrick Cleveland’s Magical Objection Mastery course gives them powerful tools and strategies for inoculating against objections. And overcoming them should they arise.
At this stage it’s time to begin mapping out a good story to drive your promotion. What kind of a hook or theme can you use to captivate your prospects and glue them to your campaign?
For the case study I’m create a unique spin on my client’s origin story. I’ve got a nice little collection of persuasion exploits I was able to coax out of Kenrick Cleveland when I interviewed him…
…Stories of conflict with the NLP underworld and the dark side incident… Soviet mind control technology from behind the iron curtain… hard money Christians falling in love with yacht riding hedonists — to name a few.
I’ll begin each email with one of these captivating tales nested into an ongoing narrative thread that runs throughout the series.
Each little anecdote will pose an immediate problem and drive the prospect to the click for a solution.
Each email will also advance an ongoing problem, designed to drag prospects right through to the end of the series and the special offer deadline. Those that don’t buy early on, that is.
This is a bundle we’re selling, a common special offer strategy. The second component is Kenrick Cleveland’s Millionaire Mind Strategies.
The sub-text that’s going to unlock a flash flood of sales for us is this: Persuasion is a pre-requisite to WEALTH, POWER, INFLUENCE and CONTROL. You’re dead in the water without it.
But on it’s own, it’s not enough…
You also need a Millionaire Mind to become truly rich. You’ve got to be in alignment with universal law… tuned to abundance… not scarcity.
If you miss this crucial nuance, your influence and persuasion-driven successes are sabotaged and short lived. They’ll slip through your fingers.
So we’ll put Kenrick through a series of dramatic twists and turns on his path to power — three steps forward, two steps back, stakes rising as the series unfolds.
He’ll encounter mentors. Both true benefactors, and those who shift shape and lure him to the edge of doom…
…Always the consummate persuader, but thwarted by one nemesis after another, until he discovers universal law and the Millionaire Mind.
It’s typical hero’s journey stuff. Not rocket science. But don’t try it at home just yet.
Stay tuned and watch how the emails turn out.