By Daniel Levis | April 9, 2015
In this episode of the Mid-Month Marketing Magic Hour, I spoke to Jon Benson about the current state of email marketing and where he sees it heading in the next 3-5 years.
We also discussed his recently released book, “Open Click Buy” which I encourage you to check out.
Jon believes that emails should entertain and inform and that marketers need to develop the lost art of talking about someone’s pain in a state of rapport.
He goes on to say that marketing won’t be changing soon unless we evolve as a species, which is definitely not on the cards for the foreseeable future. This is why, as a marketer, email copywriting is the ultimate skill you can develop.
I couldn’t agree more.
Lots of golden nuggets for you to dig into:
At 5:12… Why email will become even more important in the next 2-3 years.
At 10:40… The amount of hours people spend reading email per week.
At 11:36… Jon’s “3 P Trifecta” for sending emails that convert.
At 14:15… The two worst things you can do when sending an email.
At 14:35… Why you should alienate some people.
At 15:30… Jon reveals the missing link that prevents you from making money when sending emails.
At 17:13… How to speak to your prospect’s deepest, pre-existing core values.
At 17:30… The big difference between being convincing and compelling in your emails.
At 18:15… The one thing all great copywriters and litigators do.
At 18:45… The difference between creating desire and amplifying desire.
At 20:00… Next level anchoring. (Anchoring 2.0)
At 23:45… How to “train” your list to be responsive.
At 25:05… How to combine the human touch and automation.
At 25:30… Jon’s email seduction strategy.
At 29:10… Why you shouldn’t include “buy” links in all your emails.
At 31:20… Why Jon decided to write “Open Click Buy“.
At 35:15… The big reason why people open emails.
And much, much more.
So have at it!
Enjoy this interview and be sure to leave a comment below.
Cast of Characters: Charl Coetzee, Moderator… Daniel Levis, Host… Jon Benson, “Father of the VSL”…. plus Groovy Music by Dr. Joe Vitale
By Daniel Levis | January 27, 2015
Well the proof is in the pudding…
Mid Month Marketing Magic Hour Special Guest, Danny Iny has a lock on what works because he’s proven it, time and time again. And in this short but power packed interview, he’ll share a mind opening Paradigm shift that practically guarantees your next product is a bat cracking grand slam!
We hit the ground running at the 1-minute mark as Danny outlines the “iterative product creation” breakthrough…
At 8:18 Danny shares his process for coming up with a fully outlined and READY TO DELIVER product in just 4 days… this is pretty sweet and something I’ve practiced for years.
And at 12:20 Danny reveals his philosophy on how many modules to offer in your pilot program… and how to structure the premium content of the full training, so it flows and digs deeper into the subject matter…
And much more.
Check it out:
For the next 3 days Danny is opening the doors to his BRAND NEW Course Builder’s Laboratory – How to Create and Sell Blockbuster Products in 2015 and Beyond
As always, enjoy the value Mid Month Marketing Magic Hour delivers and leave us a comment below.
Cast of Characters: Andy Thompson, Moderator… Daniel Levis, Host… Danny Iny, one of the most respected educators on the internet…. plus Groovy Music by Dr. Joe Vitale
By Daniel Levis | November 25, 2014
If you are ready to take charge of your time and get the most out of it, you are definitely in the right place!
Mid-Month Marketing Magic Hour Special Guest: Perry Marshall goes into great detail about how to quickly make 80/20 part of your daily skill set.
At 10:38 you’ll discover Perry’s ah-ha moment that allowed him to begin to apply 80/20 to his business and life…
At 15:02 Perry reveals the secret Richard Koch told him about “choosing a market” and how to quickly become the #1 player – if you ignore this advice… you are already dead in the water. THIS is the 80/20 about where and how to plant yourself successfully in a market.
At 26:18 Perry reveals the most valuable thing entrepreneurs can do on a daily basis (it’s not what you think and once you hear it, it will change your business AND YOUR LIFE for the better, almost instantly)…
At 33:34 Perry shows you how to “Climb the Power Curve” and discover how to build EXTREME leverage by digging out the 80/20 INSIDE of each 80/20. (It’s deep but very doable)
As always, enjoy the value Mid-Month Marketing Magic Hour delivers and be sure to leave us a comment below.
Cast of Characters: Andy Thompson, Moderator… Daniel Levis, Host… Perry Marshall, Special Guest and one of the world’s most expensive and sought-after marketing consultants…. plus Groovy Music by Dr. Joe Vitale
By Daniel Levis | October 9, 2014
He was a faculty member on Jeff Walker’s original $10K per person, Product Launch Manager Training… and worked as a partner with Rich Schefren, to mastermind the Strategic Profits brand. Todd has also created and launched over 15 profitable front-end marketing funnels and is the co-creator of the wildly successful “Founders Club”…
Todd is one smart cookie and that’s why we are so excited to have him as our special guest on this month’s Mid-Month Marketing Magic Hour podcast show.
What you’ll discover in this fast paced, jam packed 38 minute 44 second interview is Todd’s unique approach to setting up profitable marketing funnels.
And best of all, he goes WAY beyond the tactical approach of setting things up to reveal the little known strategic “money making” elements that will help you attract better prospects and close more sales.
Here is just a sniff of what you’ll discover:
Want to cut through all the “same old, same old” messaging chatter in your market? At 9:03 Todd talks about “Marketplace Sophistication” and the example he uses will blow your mind to pieces.
Then he goes into developing your “Unique Mechanism” at 11:50… showing you how to take your message to the next level and get noticed even in the most hyper competitive markets.
At 18:09, discover the #1 death blow that will cause even the most unique product to crash and burn… and how to avoid it! Hint: it’s a fast and furious market research approach that can be done in less than a day. (Imagine skipping all of the trial and error and getting your marketing message laser focused within just a couple hours, instead of a couple of frustrating months!)
At 29:38, Todd reveals insider, privileged information about how to find the sweet spot to gain deep saturation into your market, regardless of the amount of competition. This tip virtually eliminates the idea of competition all together and puts you on the path to market dominance.
And much, much more!
At the end of the interview, Todd generously gives away his killer 4 part “6-Figure Funnel Formula” video training (that could easily sell for $497)! To save you time here is the direct link to grab your FREE copy.
Enjoy and please leave us a comment:
Cast of Characters: Andy Thompson, Moderator… Daniel Levis, Host… Todd Brown, Special Guest and 6-Figure Marketing Funnel Master… plus Groovy Music by Dr. Joe Vitale
By Daniel Levis | July 22, 2014
He’s a dear friend and organizer of Titans of Direct Response… a once-in-a-lifetime chance to rub elbows with Gary Bencivenga and other industry insiders (true giants of direct response), many of whom you won’t see speak anywhere else.
The content from the stage will be superb… the networking inspiring… and the opportunity for profit breakthroughs unsurpassed.
VIP seats disappeared almost immediately when tickets went on sale… but there are a few general admission seats left.
Take a listen to the podcast and sign up if you feel it’s for you. Then drop me a note in the comment box below and we’ll make a point to hook up when you’re there.
Cast of Characters: Andy Thompson, Moderator… Daniel Levis, Host… Brian Kurtz of Boardroom Publishing, Special Guest and Leading Direct Marketing Authority… plus Groovy Music by Dr. Joe Vitale