How much would you pay for a super-powerful persuasion tool that’s no-brainer easy to use, and that turns suspicious and resistant prospects into passionate believers and raving fans? If you’re smart, you’d pay a fortune, but the good news is — it’s FREE! Not only FREE, but you can have an infinite number of “these tools.” Because TESTIMONIALS are there for the … [Read More] about Pound for Pound Your Marketing Tool Boxes’ Cheapest and Most Powerful Tool!
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How to Sequence Your Sales Talk for Maximum Yeses …
The Internet, as a marketing medium, is unique ... Unlike direct mail and space, where you can, if you so desire, effectively “push” your entire message out to … [Read More] about How to Sequence Your Sales Talk for Maximum Yeses …
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Who Are You and Why Should I Listen to You?
Realize that if you’re asking for any kind of significant action in your marketing, you are seriously limiting your conversion potential by not having a strong … [Read More] about Who Are You and Why Should I Listen to You?
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Persuasion Tactics Training — $400K in 16 Days!
We’ve been talking about overall, big-picture strategy lately, so let’s drop back and look at a critical tactic today. Because whether you’re a high-flying entrepreneur, an agency owner, a professional copywriter, a coach, a mom-and-pop business, or … [Read More] about Persuasion Tactics Training — $400K in 16 Days!

What Never To Do On A Podcast …
I was interviewed by Itamar Shafir earlier this month for the Marketing Umbrella podcast, and I said some terrible things… My guest etiquette was abominable, like eating caviar with a spoon and mistaking the gravy for soup. It was awkward and … [Read More] about What Never To Do On A Podcast …

The Remarkably Persuasive Power of Beliefs
There’s nothing more important for your business than an in-depth understanding and a profound appreciation of the power of beliefs — both your clients and your own. The good news is you can see and study the power of beliefs at all times, everywhere you … [Read More] about The Remarkably Persuasive Power of Beliefs